Queen of the Pivot 👑 I help people leverage their expertise to change to a new industry. Follow me for tips and ideas. DM me your questions!

The rules of work have changed. The linear career path is dead.

Whether you're an experienced executive feeling stuck in a "perfectly good job" or facing an unexpected transition, one thing is clear: you're craving something more meaningful than what you've been doing.

You've done everything right: 
• Climbed the corporate ladder 
• Built expertise others recognize 
• Achieved financial success

But now you're facing new realities: 
• Industry disruption and uncertainty 
• Concerns about ageism and relevance
• A growing desire for work that truly fulfills you

The problem? You're looking at 5-10 more years of traditional work, but the thought of spending that time in your current situation feels like serving a sentence. You don't know how to leverage your hard-earned experience to create your next chapter—whether that's a new industry, consulting, or something entirely different.

What if those final working years could be your most fulfilling? What if instead of counting down to retirement, you were energized by work that doesn't feel like work?

I've been there. I've successfully pivoted across multiple industries:  Teaching → Publishing → Mortgage → Entertainment → Entrepreneurship → Education

Each transition taught me that confidence is the key to a successful pivot—and confidence comes from having a clear strategy.

My mission: Help accomplished executives like you stop feeling stuck and start taking control of your professional future. No matter what changes are happening around you, you have more power than you realize.

Ready to explore what's possible? 
• Follow for insights on strategic career pivoting 
• DM me to discuss your specific situation 
• Let's turn your experience into your next opportunity

Your best chapter doesn't have to be behind you.

Andrea Wade, MBA

Microsoft

Leading strategy and planning to launch new Unified Support offerings and services to aid in the deployment of generative AI solutions integrated with Microsoft products.

GTM Business Program Manager, Marketing

As the MSUS Hybrid Work Summit campaign team lead, my team and I received the FY22 Q2 Microsoft US Hero Award – High Performing Team.

Sr. Manager, Solution Integrated Marketing

Cleo Capital

The Chrysalis fellowship program provided a space and resources for professionals interested in launching venture backed businesses; homing in on idea generation, product development and pitch-deck creation. Utilizing this knowledge, I co-founded “teeny group,” a marketplace for small group activities in the Chicago area (inactive).

Fellow, Chrysalis Incubator

eBay

Led strategic planning and management of internal IT global marketing communications programs and change adoption initiatives.

Program Manager, Marketing Communications

Facebook

Led global marketing strategy for the Facebook Business website, optimizing visitor engagement and digital ad creation.

Sr. Manager, Web Marketing Strategy - facebook.com/business

Intel Corporation

Led global web content strategy and editorial oversight to drive a unified vision for Intel branded technologies and challenged new ways to surface technology content as a key driver in customer purchase decisions, encompassing over 200 landing pages. Created executive and organizational communications for three (3) IT segment vice presidents. Managed and mentored (1) contract employee.

Manager, Web Marketing - intel.com/technology

c0ffe3

Consulted with marketing directors, providing marketing project management and administration of B2B marketing communications programs. Assignments included: Leo Burnett Detroit; R/P Marketing Public Relations; CDK Global, LLC and Radio Flyer, Inc.

Project Manager, Marketing

Walgreens

Developed and executed 360-degree campaign activation plans to drive seasonal merchandise sales in approximately 8,000 Walgreens stores spanning U.S. Led weekly cross-functional campaign planning meeting driving marketing priorities. Governed agencies to ensure consistent look-and-feel in creative executions across all consumer touchpoints.

Manager, Brand Activation

Nationwide

Executed across multiple brands managing planning and activation of professional sports sponsorship programs, and diverse event sponsorships targeting African-American consumers. Orchestrated B2C direct marketing and email marketing campaigns focused on customer acquisition, retention and cross-sell programs targeting more than 1MM customers.

Manager, Brand Marketing - Sponsorships

Self-Employed

Drafted high-impact marketing and branding strategies for Bath Savvy Naturals LLC, a Black woman and family-owned natural beauty products company, including CRM, product packaging, social media and local promotions.

Landed a full-page story placement for Bath Savvy in the Lifestyle supplement of The Detroit News with my first professional media pitch. Created media kit and provided media training for the company founder. Products are currently sold online, in brand retail store, and in Whole Foods Market (Detroit) among other large retailers.

Marketing Consultant

Ford Motor Company

Broad engineering and operations career that included roles in manufacturing process engineering, cost estimating (tooling and equipment), product planning and program management.

Sr. Manufacturing Engineer

I am a resilient, energetic senior brand marketing manager with proven expertise working for industry-leading Fortune 50 companies. As a trusted organizer – with a breadth of corporate brand and integrated marketing experiences – I have a strong record of empowering teams to deliver operational and creative excellence. I’m known as a results-oriented, decisive, process-driven team leader with a bias for action. I am a marketing generalist in a world of specialists, and I am always eager to learn new skills and explore new challenges. I'm also very interested in the intersection of Brand Marketing and Diversity, Equity and Inclusion (DEI). 

I am a mentor to early career professionals and others seeking advice on networking, career planning and professional growth. Fueling my passion to help others navigate through life and their careers, I became a Certified Life and Career Coach and launched Affirm Coaching & Consulting in April 2023. Feel free to connect with me to learn more. 

★ CLIFTON STRENGTHS THEMES:
Activator | Input | Responsibility | Learner | Self-Assurance
★ ESTJ

taplio

The Battle

Andrea Wade, MBA

MICHELLE K. Godfrey, CPC

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