Diamond Brand Amplification

I work with companies and organizations to design and implement new strategies to better engage their customers and target audiences. I identify where pivots will help them to better showcase and utilize their assets, offerings, and resources in order to achieve their objectives.

Chief Brand Manager

UCLA Anderson School of Management

Develop and implement strategy to provide value to global network of 42K+ alumni. Design programming and events that support lifelong learning, provide unique and impactful engagement opportunities, and facilitate networking and connectivity.

Director Alumni Programming and Events

Creative Artists Agency

Partnered with brands to utilize entertainment as marketing strategy. Represented CAA clients to corporations for innovative opportunities to amplify brand messages. Served as subject matter expert for multicultural segments.  Identified and packaged multi-platform integrated marketing initiatives for corporate brands such as Harley-Davidson, Smirnoff, and American Airlines.

-   Led Harley-Davidson through development and production of documentary film focused on Hispanic  male Harley riders. Aired on Mun2 and was distributed through NBC Universal On Demand and on  iTunes
-   Worked with ad agency and Diageo to package a TV show, Master of the Mix, for Smirnoff brand.   Guided ad agency through production company and showrunner selection process. Show aired for two seasons on BET/Centric, and one season on VH1.
-   Negotiated deal for writer/director client to serve as primary content provider for, and face and voice of American Airline’s digital campaign and brand website, BlackAtlas.com.
-   Developed branded content for distribution through various channels.

Brand Agent/ Entertainment Marketing Executive

Bank of America (formerly Countrywide)

Drove 1.2% increase in market share overall through development and implementation of marketing and advertising campaigns targeting Hispanic, African American and Asian segments. Designed and implemented television, radio, print, online and lifestyle marketing/ sponsorship campaigns.

-   Partnered with Telemundo to develop and implement TV and online, educational-focused integrated   
    campaign.
-   Developed 2006 Soccer World Cup national radio and online campaign. 
-   Managed the advertising agency relationships including agency review and selection, budgeting and 
    contract administration. Managed 3 ad agencies, 1 PR firm and 1 market research firm.

First VP, Multicultural Marketing

BASE International LLC

Provided marketing and operational assistance to help clients improve efficiency and profitability.
-  Streamlined client communication process for a national flower wire network. Implemented a new  strategy for trade advertising and public relations.

Vice President

Mattel

Assessed the strengths and weaknesses of a custom-developed customer relationship management system and led the development of tools to facilitate data mining and the process to analyze customer data in order to market more effectively to customers. Resulted in more effective marketing campaigns for email, direct mail and at point of sale.

Marketing Consultant

Deloitte & Touche

Held marketing and business development responsibilities for service line focused on helping clients mitigate the risks associated with complex projects.

Manager

eToys.com

Led cross-functional team of Operations, Customer Service, and Web Design to design and implemented customer-fulfillment projects from web site to warehouse to make order process more efficient.

Senior Product Manager

Arthur Andersen Business Consulting

Served as a Manager in the Entertainment and Hospitality practice, focused on process re-engineering projects facilitated by software implementations.  Also served as knowledge manager for Revenue Enhancement, the service line focused on helping clients improve profitability through improvements in operations and marketing.

Teach For America

Charter Corps Member, LAUSD Teacher, Founder & Editor, Alumni Journal

Queen of the Pivot 👑 I help people leverage their expertise to change to a new industry. Follow me for tips and ideas. DM me your questions!

The world of work is changing and there is no set career path!

I am on a mission to help executives figure out their pivot from “perfectly good jobs” to the role or industry that gets their heart racing when they think about it. 

Some of you are too scared to even think about a change so I promise to provide a bit of inspiration. 

If you are feeling restless or bored after years in your role or industry, you are not crazy. 

But what should you do? 

Make a pivot! 

Not sure where to start? 

I can help. 

Curiosity is my superpower. 
It helps me to identify the unique attributes of people, places, and things. 
I then use these insights to develop strategies that increase one of the desired metrics: 
✅ revenue 
✅ awareness
✅ engagement 

Building marketing expertise allowed me to follow my curiosity across industries and make
multiple career pivots: 

💎 from teaching kindergarten to publishing.
💎 from implementing payroll systems to product management for an ecommerce company 
💎 from the mortgage industry to the entertainment industry 
💎 from employee to entrepreneur to employee
💎 from consulting to education to coaching

Stay in the same industry for decades?
That works for some. 
Not for all. 
Maybe not for you. 

Lacking the confidence to make a successful pivot?
Don’t worry, you can borrow mine. 

The path to a pivot may seem scary, messy, or confusing. 
You need someone to help you figure out where you are going, and then to guide you there. 
You need someone who has been down that path. 

Use my knowledge, insights, and process to figure out the “where” and “how” of your pivot. 

Follow for more! 
DM me your questions about the pivot process! I'm here to help.

Andrea Wade, MBA

People woke up to a text message that they had been laid off, and are in shock and wondering what to do next.

Losing your job suddenly is one thing. Then comes the shock of the 10 page severance agreement. 

The one thing I recommend everyone do if you are laid off:

   - 𝗥𝗲𝗮𝗱 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗰𝗹𝗼𝘀𝗲𝗹𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝘀𝗶𝗴𝗻 𝗶𝘁.

This may seem obvious but here is why it is so important:

You will realize that your job was a transaction, governed by legalese, to protect the company.

It's business, not personal.

You'll go on to work for other companies.
And how you make decisions will be different.

You will still be a great employee.
But you'll enforce your boundaries.

Or maybe you'll work for yourself.
And you won't be surprised when your employees enforce their boundaries.

Layoffs will change you.
They are a wake up call.

Chose your employers wisely.
And honor your priorities at all times.

What are your suggestions for surviving layoffs?

If you just experienced a layoff, send me a DM with your email address. I'll send you a link to a free community I'm launching with helpful info. 

You don't have to go through this alone. 

Repost and share for those who may need this.

Queen of the Pivot 👑 I help experienced executives navigate industry uncertainty and take control of their professional future.

Let's Get Dressed Now

Corporate sessions
I believe Sales is what makes the world go 'round. If nothing sells nothing moves. We sell ourselves everyday. Everyone sells. Whether it's your idea, your point of view or yourself. To be able to present yourself in a way that your customers' (whomever is buying) buying decision is easier, is a gamechanger.

My Corporate clients benefit from my Sales leadership experience. As a National Sales Director, I coached selling skills, personal presence, relationship selling and also recruited and hired sales representatives across Canada. I am able to teach the fundamentals of creating a wardrobe that works for individuals which instills confidence, allowing them to show up as their best and highest selves daily. 
Research shows that when employees are appropriately dressed for their work they are more productive. I help teams, management and HR create or hone the company image they want to be known for.

Confidence is one of the key traits needed for success and the way you are dressed impacts that greatly. My Corporate workshops are built on a foundation of strong experience selling yourself for success, with a clear vision for winning. 

Topics include:
Dressing for success
Heading to the C-Suite
Decoding Business casual
Back after baby
Swerving the Morning madness
New to Work
Seasonal Updates (twice a year)

Personal Styling
I am passionate about helping women to confidently ask for what they want. I help Professional women who are navigating the Corporate space and juggling family and career, to show up powerfully as their best selves.  My clients are busy building a career, networking, giving speeches, training and leading organizations. I have been able to help them communicate who they are through their style and dress.

I have also been the Personal stylist for influencers for Red carpet events and I am honoured to have been chosen to be the Assistant stylist on a shoot for the magazine LA to Vegas Summer 2019.

Personal Stylist, Owner

Quintiles

I led the Sales team for the Procter & Gamble launch of a new Probiotic to the Canadian market.   Strong leadership and strategic direction resulted in what began as a one year pilot program in 2012, being renewed and expanded for the seven years I led the project. This launch surpassed company expectations. 
•Delivered 21% growth, 16% over a target the company did not expect us to meet; as we had to grow above huge growth the prior year. One of the products was the fastest growing brand in P&G for 17/18. The second product delivered the strongest growth in 10 years for that brand
•Recruited, trained, mentored and developed sales representatives’ selling skills to ensure strong sales calls and selling fundamentals
•Led the expansion of the project into Vancouver and Calgary; Instrumental in new territory alignments and new customer targeting
•Integral to the professional marketing messages, marketing pieces, sample quantities and company Brand plans
•Developed the sales strategy and solutions to competitive threats and coached team on successful and strategic implementation 
•Guided mid-year and end of year Performance Appraisals, Development plans, and goal setting to set team up for success

Expertise:
Sales Management
Budgeting and forecasting
Sales training and coaching
Team building and recruiting
Customer-focused
Excellence in execution
Entrepreneurial mindset
Critical thinking
Pharmaceutical sales

Project Lead/National Sales Director

Pfizer

Successfully grew portfolio by 12 % in a very competitive and contracting market.  Identified niche opportunities to expand and create new business.
•Developed and executed customer-focused and business-driven business plans
•Analyzed monthly sales data which identified business opportunities and implemented tactics which produced positive sales growth
•Increased portfolio market share by proactively developing new customer groups; Pharmacists, LTCs and Nurses
•Communicated and consulted with Product Managers, Specialty Representatives and Marketing teams in designing promotional materials and marketing messages to ensure field-based feedback was communicated in product branding and company messaging

Senior Professional Healthcare Representative

Dress how you want to be addressed| Your confidence changes the game| Align your image with your personal brand| Level up your style to attract career building opportunities

I help professionals save time and increase confidence by creating a polished wardrobe and image, that aligns with their personal brand, so that they can attract career-building opportunities. Your personal brand and image follow you throughout your career. Whether you are climbing the Corporate ladder or building a business as an entrepreneur, your personal brand and how you show up are powerful. When you step into your authentic self and your image is in alignment, it's magnetic. When people look good and feel great, they have the confidence to show up for themselves and share their magic with the world.

With my Corporate Sales background, I know self-confidence is the secret sauce for success in any life role.  When you are confident you put your hand up for big projects, share your point of view, negotiate a larger salary, close a big deal or show up 100% for your family.

Your personal brand speaks for you when you are not in the room, and your image is an integral part of that brand. Right or wrong, people make decisions based on appearance within 7 secs of meeting you. 

I have a keen eye for style and translating that appropriately based on your body shape, which highlights your strengths and minimizes your less flattering areas. My talent and eye for style have been formalized by working with the Toronto Fashion Academy on Photo and video shoots, fashion shows and Red carpet/high profile styling.

Corporate clients engage my services to help their employees present themselves with confidence, build their Personal Presence and to learn how to leverage their authentic selves and style to communicate with Impact for Influence.

Wherever you are on your style journey, from simply shopping/styling you for one big event to working with you to elevate your closet, so it is a reflection of your highest and best self, I will meet you where you are and take you where you want to go.

So c’mon Let’s Get Dressed!

Follow #letsgetdressednow
Join the Style FIles letsgetdressednow.com
Connect over a quick 15 min Zoom call (send me a DM, let's chat)

Specialties:
*Corporate workshops 
*Corporate Styling
*Creative outfit styling
*Closet/wardrobe edits
*Personal shopping
*Body shape analysis
*Capsule wardrobe
*Style translation

Visit: letsgetdressednow.com

Renée Lindo

Dreaming of more speaking engagements, podcast guesting or boardroom moments that matter?

It doesn’t have to stay in dreamland…

Bring it into reality with an image that speaks for you. It’s already speaking, what’s it really saying?

Your clothes speak before you open your mouth 

It’s about confidence, credibility, and showing up as the leader you are.

💡 Are you ready to claim a stronger presence in your industry?
👗 Want to feel unstoppable in every meeting, event, and opportunity?

A polished, purposeful style isn’t just nice to have, it’s the game-changer you need to elevate your career and business, attract opportunities, and exude confidence from the inside out.

So, let me ask you:
What would be possible if you showed up as the most powerful version of yourself?

Link to start the convo in comments

Personal Stylist for Women Leaders | Executive Image Strategist | Helping Women Dress for Leadership, Confidence and Executive Presence | Creator of the Style S.T.O.R.Y™️ framework| Speaker: Women’s Leadership and Style

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The Battle

Andrea Wade, MBA

Renée Lindo

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Engagements

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