Andrea Bosoni

Look at this. To the average person this seems like a normal video that got very popular.

But behind the scenes it’s been designed to do a very important thing. It positions Jenni on par with ChatGPT and music.

A tool so popular it didn’t even need to be explained what it is.

This video is designed to make people feel like everyone else knows about it except them. 

Especially in that target audience no one wants the feeling of missing out.

A lot of them will go and Google it. They’ve been influenced without even realizing it.

Someone said that a $10–15k/month product is a hobby and not a business.

Let’s forget for a second that this is more than the average salary of most people.

For many solo founders the goal isn’t to make as much money as possible.

It’s to feel free and build a life they don’t need a vacation from.

A while ago I wrote about wanting a tool to manage my comments without having to open X and LinkedIn and getting sucked into the feed.

Buffer saw my post and reached out to me asking questions. Then they built it and gave me access to try it. Today they’re launching it to everyone.

I think this is a great example of how actually listening to your ideal customers can get you not only more sales but also free word of mouth.

My marketing predictions for 2026:

- People will start to realize that AEO, GEO or whatever you want to call it is something they can measure but not really influence besides traditional search fundamentals and building a brand real people talk about

- In an attempt to make up for all the lost search clicks most brands will double down on hiring in-house creators who can demonstrate the ability to produce original content that gets attention online

- As distribution channels shrink and acquiring new customers profitably becomes harder we’ll see more acquisitions of emerging bootstrapped players by bigger funded brands as a growth tactic

There’s a growing number of people copying my content. I know because I get tagged in the comments.

So I tried something different and sent some of them a message asking why they did it.

I got basically three answers:

“Oh it wasn’t me it was my ghostwriter”

“My AI tool made me do it”

“But everyone copies everything all the time”

Even assuming that’s true (which I’m not sure) I honestly can’t decide which one is the worst.

Social media is becoming 100% about followers, business and money. I kinda miss the old days when it was that but also more than that.

Today a lawyer told me that if you’re based in Italy and want to do a giveaway you need to notify the Italian department of the Treasury, post a surety bond, have a data server physically located in Italy, file the terms and conditions with the authorities, call a notary or the Chamber of commerce to certify the winner, submit an official closing report and a few other things 🤌

I promise you don’t have to be a 20-something who just dropped out of college to build something online. This is a limiting belief that a lot of people still have and that I really want to see disappear. I hope to see more and more older folks who hate their job and feel trapped start something on the side and be successful.

Being a marketer fucked up my mind. Every time I see something interesting I start thinking how I’d turn it into content. It’s a curse.

I took a look at the social media profiles of the founders of the top 15 startups with more revenue on this chart and 80% of them have less than 10k followers. I don’t want to draw any conclusion from this but it’s interesting because it goes against the common narrative that you need a huge following to be successful.

I'm trying the 2-hour of deep work thing and I have to say that it's skyrocketing my productivity. I put my phone on airplane mode, lock myself in a small room and close the door. I'm so used to multitasking that I didn't realize how much it was holding me back.

Tonight I’m working on day 11 of my marketing challenge.

One person who tested it mentioned that they had signed up for a few accelerators but had never taken action like this.

Another one said it made them realize they needed to pivot the product.

Someone got their first (free) user.

In general everyone agrees that it’s tougher than what they expected.

I’ll try my best to finish and ship it by the end of the month.

Helping visionary founders & execs be radically original on LinkedIn using The Creative Catalyst Method | Building $1M+ pipeline strategies | Founder @ Kennedy Creative

Most executives treat LinkedIn like a resume.

I treat it like a revenue engine.

I work with enterprise B2B executives and founders in the 7–9 figure range to turn authority into measurable growth.

Through The Creative Catalyst Method — a system built on content + outbound — my clients transform visibility into deal flow, building 7+ figure pipelines in as little as 6 months.

And the results speak for themselves:
	
• 30+ MQLs generated in less than 60 days
• Clients getting 3+ leads every week with content + outbound
• A 5-figure deal closed by an agency in under 60 days
• $100K pipeline built in less than 90 days for a SaaS company

What makes this possible isn’t just content.

It’s the combination of strategic positioning, executive voice, and consistent outbound touchpoints that makes your brand unforgettable — and turns authority into revenue.

If you’re an executive ready to move from authority → pipeline → growth, let’s talk.

👉 Book a call or connect with me here on LinkedIn.

Doug Kennedy

You’re an 8- or 9-figure founder. You’ve got traditional lead channels dialed in.

• SEO brings in steady traffic.
• Paid ads keep the pipeline full.
• Maybe you even run some TV spots.

You might even post on LinkedIn here and there.

But organic LinkedIn?

That’s for smaller founders. For personal brands. Not for serious companies.

Right?

Wrong.

Here’s why organic LinkedIn isn’t beneath you, it’s your biggest missed opportunity.

1. Your buyers are here. Every day.
	
• LinkedIn isn’t just for job seekers—it’s where decision-makers spend their time.
• The same C-suite execs you’re trying to reach through ads and outbound? They’re scrolling LinkedIn between meetings.
	
2. People buy from people, not just companies.
	
• A great company page is nice. A founder-led brand builds trust faster.
• Look at the biggest B2B companies crushing LinkedIn…their leadership is front and center.
	
3. Your competitors aren’t doing it (yet).
	
• Most 8-9 figure founders ignore organic LinkedIn, which means the ones who show up consistently win big.
• If your competitor’s CEO is in the feed every day, and you’re nowhere to be found… guess who has the advantage when buyers start paying attention?

Organic LinkedIn isn’t beneath you.

It’s your unfair advantage if you take it seriously.

Ready to get started? Send me a DM!

Helping B2B executives turn authority into revenue on LinkedIn | Building 6+ figure pipeline strategies with content + outbound using The Creative Catalyst Method | Founder @ Kennedy Creative

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So many people post on LinkedIn without understanding why people engage.

But attention isn’t random, but it’s psychological.

Here are 10 growth tips backed by psychology and neuroscience to help you grow your audience and keep their attention 👇

1. Start with emotion: people decide emotionally and justify logically.
2. Mirror their language: we trust people who sound like us.
3. Use the Zeigarnik Effect: open loops keep readers hooked.
4. The “You” ratio: talk to one person, not a crowd.
5. Tell micro-stories: emotion makes content memorable.
6. Repetition builds familiarity: familiarity builds trust.
7. Use social proof: proof creates belief.
8. Create pattern breaks: variation resets attention.
9. Follow the rule of 3: our brains love rhythm and structure.
10. Stay consistent: credibility comes from showing up.

Each one of these principles taps into how the brain actually works and when you use them, your content connects deeper, faster, and longer.

If you want a library of ideas to put these tips into action:

👉 Comment “101” and I’ll send you my free guide: 101 LinkedIn Post Ideas

It’s the fastest way to stop guessing what to post and start growing with purpose.

10 LinkedIn Growth TIps

It’s almost 2026 and I still need to say this:

LinkedIn has changed since 2016. 

Far too many founders and CEOs don’t even have a banner on their profile. 

Here’s the change and why it’s important 👇 

LinkedIn 10 years ago: 

➔ Digital resume, listing work experience and education
➔ Networking was mostly connections, not conversations
➔ Primarily a job-hunting tool
➔ Company pages: basic info and job listings
➔ Content: text-only, low engagement

LinkedIn TODAY: 

➔ Hub for articles, videos, and thought leadership
➔ Used for recruitment AND sales 
➔ Engagement drives everything—comments, insights, discussions
➔ Personal branding takes the lead
➔ Multimedia: videos, polls, live streams, and more
➔ Two-way conversations that spark real connections

The companies that are going to dominate the market are already taking advantage of the platform to:

- build founder-led and executive brands
- establish authority in their niche
- fill their pipeline and drive sales

Those who don’t will lose opportunities. 

Are you still living in the past on LinkedIn, or are you building something to own the future?

The other day, I shared the last 10 years of my life with someone I had just met.

•  My relationship with God.
•  How I met my wife.
•  Why I moved to Delaware County, PA.
•  How I started writing on LinkedIn and X.

It’s a crazy story and I didn’t expect him to be all that interested. 

But to my surprise, he was locked in, listening to every word.

That moment reminded me:

→ Someone out there needs your story. People are drawn to real, authentic journeys.

→ Gratitude shifts everything. Telling my story reminded me of how good God has been.

I’m stepping into 2025 with excitement and gratitude, ready to build relationships that matter.

Your story matters too. 

Who’s someone you could share it with this week?

The fastest way to lose sales on LinkedIn is weak positioning.

You can be great at what you do.
You can post consistently.
You can share valuable insights.

But if your positioning is unclear, broad, or generic…buyers won’t see you as the person to hire.

After writing for founders, CEOs, and operators across multiple industries,

I’ve noticed the same positioning gaps show up over and over and they quietly destroys trust, authority, and inbound

So I broke down the 7 biggest positioning mistakes and how to fix each one

👉 Swipe through the carousel

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The Battle

Andrea Bosoni

Doug Kennedy

Followers

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Performance ScoreAndrea Bosoni's LinkedIn Performance

Performance ScoreDoug Kennedy's LinkedIn Performance

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taplio

The Battle

Andrea Bosoni

Doug Kennedy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrea Bosoni's LinkedIn Performance

Performance ScoreDoug Kennedy's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAndrea Bosoni's LinkedIn Performance