Andrea Bosoni

Look at this. To the average person this seems like a normal video that got very popular.

But behind the scenes it’s been designed to do a very important thing. It positions Jenni on par with ChatGPT and music.

A tool so popular it didn’t even need to be explained what it is.

This video is designed to make people feel like everyone else knows about it except them. 

Especially in that target audience no one wants the feeling of missing out.

A lot of them will go and Google it. They’ve been influenced without even realizing it.

Someone said that a $10–15k/month product is a hobby and not a business.

Let’s forget for a second that this is more than the average salary of most people.

For many solo founders the goal isn’t to make as much money as possible.

It’s to feel free and build a life they don’t need a vacation from.

A while ago I wrote about wanting a tool to manage my comments without having to open X and LinkedIn and getting sucked into the feed.

Buffer saw my post and reached out to me asking questions. Then they built it and gave me access to try it. Today they’re launching it to everyone.

I think this is a great example of how actually listening to your ideal customers can get you not only more sales but also free word of mouth.

My marketing predictions for 2026:

- People will start to realize that AEO, GEO or whatever you want to call it is something they can measure but not really influence besides traditional search fundamentals and building a brand real people talk about

- In an attempt to make up for all the lost search clicks most brands will double down on hiring in-house creators who can demonstrate the ability to produce original content that gets attention online

- As distribution channels shrink and acquiring new customers profitably becomes harder we’ll see more acquisitions of emerging bootstrapped players by bigger funded brands as a growth tactic

There’s a growing number of people copying my content. I know because I get tagged in the comments.

So I tried something different and sent some of them a message asking why they did it.

I got basically three answers:

“Oh it wasn’t me it was my ghostwriter”

“My AI tool made me do it”

“But everyone copies everything all the time”

Even assuming that’s true (which I’m not sure) I honestly can’t decide which one is the worst.

Social media is becoming 100% about followers, business and money. I kinda miss the old days when it was that but also more than that.

Today a lawyer told me that if you’re based in Italy and want to do a giveaway you need to notify the Italian department of the Treasury, post a surety bond, have a data server physically located in Italy, file the terms and conditions with the authorities, call a notary or the Chamber of commerce to certify the winner, submit an official closing report and a few other things 🤌

I promise you don’t have to be a 20-something who just dropped out of college to build something online. This is a limiting belief that a lot of people still have and that I really want to see disappear. I hope to see more and more older folks who hate their job and feel trapped start something on the side and be successful.

Being a marketer fucked up my mind. Every time I see something interesting I start thinking how I’d turn it into content. It’s a curse.

I took a look at the social media profiles of the founders of the top 15 startups with more revenue on this chart and 80% of them have less than 10k followers. I don’t want to draw any conclusion from this but it’s interesting because it goes against the common narrative that you need a huge following to be successful.

I'm trying the 2-hour of deep work thing and I have to say that it's skyrocketing my productivity. I put my phone on airplane mode, lock myself in a small room and close the door. I'm so used to multitasking that I didn't realize how much it was holding me back.

Tonight I’m working on day 11 of my marketing challenge.

One person who tested it mentioned that they had signed up for a few accelerators but had never taken action like this.

Another one said it made them realize they needed to pivot the product.

Someone got their first (free) user.

In general everyone agrees that it’s tougher than what they expected.

I’ll try my best to finish and ship it by the end of the month.

Parox Media

Building Profitable personal brands on Linkedin & Twitter

Personal Brand Manager & Social Media Strategist

Stealth Startup

Co-Founder

Enozi Digital Marketing Agency

Social Media Strategist 
Instagram Organic growth & Content research.

Digital Marketing Executive

Shority

- Social Media Management 
- Competitive  Research 
- Content Research & Creation

Digital Marketing Intern

Nokia

- Referred complex issues to senior HR staff
- Proactive communication and collaboration skills
- Assisted departments with recruitment needs
- Liaised with agencies and advertisers for talent sourcing
- Streamlined recruitment process, reducing time-to-hire
- Improved candidate quality through effective networking
- Conducted comprehensive inductions for new staff
- Ensured successful integration and growth of new employees

Human Resources Trainee

building founder’s & Executive’s brands on Linkedin

Most coaches, consultants, and small B2B founders are stuck on LinkedIn.

They’re posting.
DMing.
Commenting.

Trying to be everywhere, but still not seeing steady leads.

The truth?
They’re putting in hours without a system that turns it into sales.

What usually follows:

- Chasing DMs that never go anywhere
- Posting more just to avoid being forgotten
- Paying ghostwriters or agencies who keep the audience and results when they leave
- A pipeline that dies the second you stop showing up

It’s exhausting. No time to sell. No space to scale.

There’s a simpler way.

I build AI-powered LinkedIn sales systems for coaches, consultants, and small B2B founders.
They run in under 30 minutes/day, work in your voice, and stay inside your business after setup.

In the last 2 years, I’ve helped 50+ clients:

- Add 3–7 extra sales calls/month
- Generate $40M+ in new opportunities
- Grow an engaged audience that actually converts

Recent results:

- Career coach → 10 qualified leads in the first week after launch
- SaaS founder → $300K in new opportunities in 6 months
- Agency owner → Six figures in the first year

If you want a LinkedIn system that brings in leads without living on LinkedIn, send me a message with “AI” and I’ll walk you through it.

Yashvardhan .

I disappeared from social media for two weeks.

Where did I go?
 
Back home.

To the small town near Jawai in Rajasthan, the place I grew up.
This time, it was for a wedding.

A friend I’d studied with my entire school life was getting married.
I don’t even remember when we first met, maybe Class 1, maybe earlier.
We just… always knew each other.

When I reached, it wasn’t just a wedding.
It was like life had pressed pause and rewind at the same time.


And of course, those evenings after tuition,
when we’d grab snacks and cold drinks from the same stall,
three of us squeezed onto one bike, roaming aimlessly through the streets,
laughing about things that made no sense, but made life feel full.

Now, one of us lives in the US.
Another’s in Mexico.
One’s in Bangalore.
And one’s in Pune.

But somehow, when we meet, it still feels like nothing has changed.
It’s a simple town.

But it grounds me in ways the city never can.
No validation. No noise. Just roots.
Every year, I make this trip.

And every time, it gives me something new,
a reminder of where I came from,
a sense of peace I can’t buy, and the warmth of being known not for what I’ve achieved, but for who I’ve always been.

It’s nostalgic, yes. But also strangely energising.
It recharges me in a way that nothing else does.

By the time I return, I’m full of memories, of meaning, of quiet strength.

Ready to go again. For a whole year.

Started my one-person business 2 years ago.

Here's what nobody told me:

Year 1: Exciting chaos

Every client feels like a win
Every dollar feels significant
Learning curve is steep
Everything is new

Year 2: Profitable plateau

Clients are predictable
Income is stable
Learning curve is flat
Nothing is new

I'm in year 2 right now.
And it's weird.

I have everything I said I wanted

Freedom to work when I want
Clients I like
Enough money to be comfortable
No boss

But the thing that drove me in year 1 the uncertainty is gone.
And I miss it.

I know exactly how much I'll make this month. 
I know exactly what my week looks like. 
I know exactly how to deliver results.

Certainty is the goal until you get it. 
Then it's the problem.

I built a predictable income. 
Now I need an unpredictable challenge.

Not sure what that is yet.

But I'm starting to understand why successful founders start new companies.

It's not about the money. 
It's about the uncertainty.

Comfort is overrated.

Personal brands in 2026 aren't about how many people follow you.

Nobody cares anymore. 

The whole follower count thing is dead.

What matters is if the right 100 people know who you are. 

The ones who can actually do something for your business.

I see it with every client. 

The guy with 50k followers gets nothing. Other with 3k followers but all the right people watching? He's closing deals left and right.

2026 is going to separate people who are just making content from people who are actually building something. 

Your personal brand either opens doors or it's just you talking to yourself.

Audience behavior is shifting hard.

People don't want to be educated anymore. 

They're drowning in information.

What they want is someone to make sense of it all.

To have a strong opinion about what matters and what doesn't.

Future is going to reward curation over creation. 

The founders who can say "ignore all this noise, here's what actually matters" are going to win.

Stop trying to teach. 

Start having a point of view.

Nobody's paying attention anymore.

Everyone's skimming. 
Half reading while they're doing five other things.

So if your first sentence doesn't make someone actually stop, you're done. 

They're gone.

Not some clever hook. 
Not a question. 

Just something that makes them go wait, what?

Most people will fail at this. 
They'll keep writing the same boring intros. 

"Here's 5 things" or "Let me tell you about" or whatever.

And nobody will read it.

The bar is going up. Way up. Most people won't clear it.

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Andrea Bosoni

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taplio

The Battle

Andrea Bosoni

Yashvardhan .

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrea Bosoni's LinkedIn Performance

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