Andrea Bosoni

Look at this. To the average person this seems like a normal video that got very popular.

But behind the scenes it’s been designed to do a very important thing. It positions Jenni on par with ChatGPT and music.

A tool so popular it didn’t even need to be explained what it is.

This video is designed to make people feel like everyone else knows about it except them. 

Especially in that target audience no one wants the feeling of missing out.

A lot of them will go and Google it. They’ve been influenced without even realizing it.

Someone said that a $10–15k/month product is a hobby and not a business.

Let’s forget for a second that this is more than the average salary of most people.

For many solo founders the goal isn’t to make as much money as possible.

It’s to feel free and build a life they don’t need a vacation from.

A while ago I wrote about wanting a tool to manage my comments without having to open X and LinkedIn and getting sucked into the feed.

Buffer saw my post and reached out to me asking questions. Then they built it and gave me access to try it. Today they’re launching it to everyone.

I think this is a great example of how actually listening to your ideal customers can get you not only more sales but also free word of mouth.

My marketing predictions for 2026:

- People will start to realize that AEO, GEO or whatever you want to call it is something they can measure but not really influence besides traditional search fundamentals and building a brand real people talk about

- In an attempt to make up for all the lost search clicks most brands will double down on hiring in-house creators who can demonstrate the ability to produce original content that gets attention online

- As distribution channels shrink and acquiring new customers profitably becomes harder we’ll see more acquisitions of emerging bootstrapped players by bigger funded brands as a growth tactic

There’s a growing number of people copying my content. I know because I get tagged in the comments.

So I tried something different and sent some of them a message asking why they did it.

I got basically three answers:

“Oh it wasn’t me it was my ghostwriter”

“My AI tool made me do it”

“But everyone copies everything all the time”

Even assuming that’s true (which I’m not sure) I honestly can’t decide which one is the worst.

Social media is becoming 100% about followers, business and money. I kinda miss the old days when it was that but also more than that.

Today a lawyer told me that if you’re based in Italy and want to do a giveaway you need to notify the Italian department of the Treasury, post a surety bond, have a data server physically located in Italy, file the terms and conditions with the authorities, call a notary or the Chamber of commerce to certify the winner, submit an official closing report and a few other things 🤌

I promise you don’t have to be a 20-something who just dropped out of college to build something online. This is a limiting belief that a lot of people still have and that I really want to see disappear. I hope to see more and more older folks who hate their job and feel trapped start something on the side and be successful.

Being a marketer fucked up my mind. Every time I see something interesting I start thinking how I’d turn it into content. It’s a curse.

I took a look at the social media profiles of the founders of the top 15 startups with more revenue on this chart and 80% of them have less than 10k followers. I don’t want to draw any conclusion from this but it’s interesting because it goes against the common narrative that you need a huge following to be successful.

I'm trying the 2-hour of deep work thing and I have to say that it's skyrocketing my productivity. I put my phone on airplane mode, lock myself in a small room and close the door. I'm so used to multitasking that I didn't realize how much it was holding me back.

Tonight I’m working on day 11 of my marketing challenge.

One person who tested it mentioned that they had signed up for a few accelerators but had never taken action like this.

Another one said it made them realize they needed to pivot the product.

Someone got their first (free) user.

In general everyone agrees that it’s tougher than what they expected.

I’ll try my best to finish and ship it by the end of the month.

Adecco

Year 5. Luck smiled at me another time at Adecco. I worked in an agile, super productive, super reliable team who are still my close friends today.

The pandemic was a tough time. We had to work mostly remotely but managed to achieve great results that I'm proud of.

We redesigned the website, built new landing pages, interactive content, and produced SEO-friendly articles, which eventually increased annual web traffic by 30%.

Our yearly Salary Guide 2021 & 2022 reached 6k+ downloads and 50+ mentions across well-known e-newspapers, not to mention other thought leadership content.

We automated 90% MKT lead tracking and EDM management, which previously was 100% manually done.

Such great milestones to remember!

Digital Marketing Executive

Anh Ngữ TalkFirst

Year 3. I worked under great guidance and fantastic teamwork at Talkfirst. This chapter let me explore a wide range of tasks to sharpen my skills as an in-house marketer and help set the ikigai for my career path.

Digital Marketing is a vast kingdom. I finally picked out a domain that I master and love doing: website, SEO, and MKT automation.

Achievements:
- Increased 15k followers on Facebook in 1 year, produced 60+ videos with 300.000+ views.
- Built a 1 million+ view Youtube channel, 50.000 subscribers Tiktok channel from scratch.
- Branding keywords dominated the top 20 ranks on Google.
- Built 4 new landing pages, rebuilt website homepage to increase 2x loading time.

Happy Life Retreat

Marketing Executive

Bách Khoa Education

REIC Vietnam

Year 0. My first footstep into Marketing. Admittedly, I didn't think I would end up with a marketing job at first. I was lucky to start as a coordinator, which gave me a broad-eye view of marketing.

Marketing Coordinator

I'm turning my freelance gigs into a business. Sharing everything I know about Digital Marketing & Organic Growth for like-minded solopreneur wannabes.

Hit the “Follow” button and join me on this intriguing adventure 😎

☀️I can help you to:
- Stand out in a crowded market
- Attract customers instead of chasing
- Leverage AI & Automation to sell and scale hassle-free

☀️How?
- Tailor-made website with bespoke design and copy that convert
- Launch your e-books, courses, and landing pages with ease
- Automated emails & workflow to capture and nurture leads
- You focus on service and scaling. Automation does repetitive manual tasks. I do monitoring and maintenance.

Does that sound cool to you? Let's have a conversation. DM me with a "Let's start" 🤠👉

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The Battle

Andrea Bosoni

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taplio

The Battle

Andrea Bosoni

Tran Nguyen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrea Bosoni's LinkedIn Performance

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