MarketinGO

We run Meta Ads for DTC brands: apparel, beauty, home, and more.

What you get

- A clear plan and clean account structure.
- Creatives and tests that match your product.
- Retargeting that actually converts.
- Spend controls. Weekly reporting to sales and ROAS.

Proof: Fashion client’s ROAS rose 3.09→7.33 in ~8 weeks while purchases doubled on similar spend.

Offer: Free Meta Ads Strategy Plan in 48 hours, DM me.

SubscriptionForce.com

One Extension. Exponential Growth of Your WooCommerce Subscriptions Revenue.

Co-Founder & Fractional CMO

Esempla Systems

Objectives:
1. re-positioning
2. new brand development
3. promotion
4. sales

Fractional CMO

BTS PRO

Tucano Coffee

RESPONSABILITIES:
- Lead marketing team
- Create and run brand strategy
- Increase brand awareness and loyalty
- Improve customer experience, for B2C mainly
- Increase sales and profit of coffee shops and franchise
- Create and develop new products and services

B2B MARKETING:
Objective - generate qualitative leads
Strategy - lead generation funnel:
1. Generate qualitative traffic using: Content marketing, Social Media Marketing, SEO, SEM.
2. Land the users on the landing page http://tucanofranchise.com.
3. Lead nurturing, using automatic newsletters,  social media and direct communication.
Other activities both for B2C and B2B: events, presentations, brochures, influencers, franchise brokers etc.

B2B (PARTNERS) MK SUPPORT:
- Preparing the Annual Marketing Plan, with monthly activities, each described as case studies, with links to editable mockups.
- Q&A Marketing support for partner teams
- Marketing manual - detailed instructions on how to organize coffee shop opening, how to promote your social media page, how to increase sales or profit etc. (over 30 ready to use guides) 
- Global campaigns - new product launch. Concept creation, product positioning, naming, photo/video shooting, design of marketing materials (menu boards, flyers, people stoppers, posters, social media images/video etc.). Everything is sent to partners and a global Facebook Advertising campaign is launched, with a precise targeting.
- Quality management

PROJECTS:
1. Develop Marketing strategy for 2017-2020
2. People like People (social project) - http://lovepeace.coffee/en/category/people-events/people-like-people-en/
3. B2B lead generation funnel (over 100 leads monthly)
4. New web site for blogging, with non-commercial positioning, to improve Content marketing http://lovepeace.coffee
5. New landing page for B2B funnel http://tucanofranchise.com
6. ”Summer of love” series of events concept
7. Mk manual
8. Video spot shooting https://www.youtube.com/watch?v=07oNXSjtg08

Chief Marketing Officer

VivaKi

After Managing Director duties, I took all agency financial, budgeting and forecasting tasks. Also insured further development of the team, following main digital and customer satisfaction trends. 

Our clients were:
Samsung, Coca Cola, Nestle, Oriflame, Efes, Mondelez, Moldcell, Rompetrol, Purcari etc.

CEO Digital Lab

Have been in  charge with all operational processes of the agency. Builded a high performance and motivated (9 specialists) team, based on fresh profits generated in 1 year. 

Strategic campaigns development and project implementation. Top clients key accounting. 

*Digital Lab is the digital agency of VivaKi Moldova

Managing Director of Digital Lab

Plan digital campaigns for our top clients and their brands (Mondelez, Oriflame, Moldcell, Nestle etc.), using all available online channels, tools, content types, combining media insights and creative ideas. 

Insure user friendly approach to all touch points. Measure, optimise and report campaign results.

Digital Strategy Manager

NEXUS Moldova

Creation of a SMM media plan, organization of a training for the NEXUS team and general consultancy for entire period. About Nexus Moldova - http://iasci.info/v2/what-we-do/nexus-moldova

Social Media Marketing Consultant

Moldcell

Responsible for web communication:
- Manage and develop digital Owned Media: web sites, mobile apps, social pages, digital tools etc.
- Web advertising (strategic planning, media planning, media placement, monitoring, reporting etc.)
- Social Media Marketing (content strategy development, customer support monitoring, reporting, content generation, planning engagement activities, etc.)

Internet & Digital Media specialist

TeliaSonera

"Social Media ROI" project development

- Scope: Create and introduce an action plan which, implemented by local brands, will enable proper and aligned measurement of Social Media ROI

- Purpose: Benchmark Social Media with other online and offline Media, based on ROI criterion. Give managers insights for investment decisions

- To insure project feasibility were held meetings with biggest market players – Adobe, Google, Facebook

- Output: step by step action plan, tips on how to generate measurable revenue content, conversion tracking methods, “how to” use Google Analytics, .xls ROI calculator with formulas, graphs and tables ready to use

Popshore

Web master

Consciously raising “four kids”: my two sons and two startups | Follow me for valuable insights on how to lead your marketing strategy and team effectively

We’re a senior paid‑media team. We help DTC stores turn Instagram and Facebook ads into sales.

How we work:

- One clear plan: keep, stop, test next.
- Creative pods: 3–4 angles, weekly trims. Winners get budget.
- Remarketing that converts: product, cart and video viewers.
- Spend guardrails: start small, scale only when ROAS holds.
- Simple reporting: 2‑minute weekly notes tied to sales.

Proof:
Fashion brand: ROAS 3.09→7.33 in ~8 weeks. Purchases 111→216. Similar spend.

18 years in paid media. Expert‑vetted. Case studies + client videos.

Offer: 
Free Meta Ads Strategy Plan in 48h: short audit → 3 quick wins → optional 20‑min call. DM me.

Note for B2B friends: We also run lead gen. This month, my profile is focused on DTC. DM “SQL” if that’s you.

Andrei Haret

I rebuilt my mornings around movement.

3-4 sessions per week now: yoga, swimming, biking, rowing machine.

Each workout is 30-40 minutes. Nothing extreme.

If I'm not swimming that day, I still jump in the pool for 10 minutes after. Just to cool down and reset.

Then comes my favorite part: the recovery routine.

10 minutes in the wet sauna at 122 °F [50°C]. I do light yoga stretches in there. Helps the muscles relax and recover faster.

Then a 10-second cold plunge at 46 °F [8°C]. Quick shock to the system.

I finish in the warm pool with aqua massage jets. I position myself so the streams hit the tight spots. Shoulders, lower back, wherever I'm holding tension.

I do this in the mornings most days.

It's changed how I work. I'm sharper in meetings. I don't hit that 2pm wall anymore. My energy is more consistent throughout the day.

I'm planning to add a 4th session: kettlebell and weightlifting.

Just need to lock in the time slot and strengthen my ligaments first.

I've noticed I get injured quickly when I jump into strength work too fast.

If anyone has experience building up connective tissue before heavy lifting, I'd appreciate the guidance.

This isn't about being perfect. It's about building a system that makes the rest of the day easier.

If you're running a business, your energy is your most valuable asset. You can't pour from an empty cup.

What's your non-negotiable for staying sharp? I'm curious what works for other founders.

We turn Google & Meta Ads into B2B meetings and eCommerce revenue | CEO, MarketinGO

No alternative text description for this image

This is personal.

And honestly? Pretty small.

But it's been on my mind for 5 years.

Before you keep reading, do me a favor:

Say this number out loud - "1500 USD."

Really. Say it 🎤

Now check the comments. I'll tell you why it matters.

We're hiring a Senior Media Buyer to join MarketinGO.

This isn't just another agency role.

You'll manage high-impact campaigns for US and UK clients across Google, Meta, LinkedIn, and Bing. Lead gen and eCommerce projects that actually move the needle.

What makes this different:

You'll own the strategy. Not just execute tasks.

Work directly with clients. Your insights shape their growth.

Remote work with flexible hours. Because results matter more than clock-watching.

What we're looking for:

5+ years managing paid media campaigns with proven results.

Deep expertise in 2+ platforms (Google, Meta, LinkedIn, Bing, TikTok).

Strong analytical skills. You live in the data and find the story.

Experience with GA4, GTM, and attribution tools.

Excellent English. You'll communicate directly with clients.

Agency experience is a big plus.

Why join us:

Long-term contract with steady income.

Diverse projects across industries. No burnout from repetition.

Your ideas actually get implemented.

Career growth opportunities within the agency.

This is for someone who's ready to own outcomes, not just manage budgets.

I'll drop the application link in the comments. Takes 10 minutes to complete the first step.

We gather today to mourn Lookalike Audiences.

Born: 2013
Died: January 2025
Cause of death: Andromeda

In their prime, Lookalikes were incredible.

You'd upload your best customer list.
Meta would find people who looked just like them.
Your CPAs would drop. Your ROAS would soar.

It felt like magic.

For 12 years, they helped thousands of businesses scale.

Small brands competed with big ones.
Agencies built entire strategies around them.
We all thought they'd live forever.

But then Andromeda arrived.

Meta's new AI doesn't need your customer lists anymore.

It scans billions of behavioral signals in real-time.
Matches ads to people based on what they're doing right now.
Not what demographic bucket they fit into.

Lookalikes became obsolete overnight.

Advertisers who kept using them watched costs double.

Those who let them go and went broad? Better results than ever.

Here's what replaced them:

- Broad targeting across entire countries.
- 8-15 diverse ad concepts per campaign.
- Creative quality over audience engineering.

The truth? We're not mourning.

Because Andromeda does what Lookalikes did, but better.

It just doesn't need us to build the audience first.

Rest in peace, old friend. You served us well.

I used to think all marketing projects were the same.

Then I started working with products that actually made me stop and think.

Not another SaaS tool or generic supplement.

I mean products that force you to dig deeper into human behavior, psychology, and storytelling.

The kind that make you ask: "Who actually needs this? And how do I make them see it?"

Here are some of our clients who changed how I approach strategy:

💊 Mini wellness shots that work in 15 minutes (I keep them in my bag)

🧥 A coat that's waterproof, warm, and doesn't look like outdoor gear

🏃 AI that watches you run and tells you exactly what exercises fix your form

🛏️ Mattresses with copper threading that ground you while you sleep

🎯 Consultants who only work in markets no one else touches

These aren't just products to promote.

They're puzzles.

And the best part? You can't rely on templates or what worked before.

You have to understand the buyer at a level most marketers never reach.

You have to find that one angle that makes someone go, "Wait, this is exactly what I've been looking for."

That's what keeps marketing interesting for me.

Not the tactics. Not the metrics.

The products that push you to grow as a strategist and storyteller.

What's the most unique or niche product you've worked with or bought?

I don't know how anyone sells Google or Meta Ads courses anymore.

The platforms change every 3 months.

By the time you finish filming, the algorithm behaves differently, new features appear, like:
- Google's AI Overview
or
- You can now create videos inside Meta Ads accounts.

So the strategy is outdated.

As a course creator, you'd need to remake the entire thing quarterly. Harsh!

When I see ads courses for sale now, my first question is always: when was this recorded?

Because if it's 6 months old, there's a good chance the tactics don't work the same way anymore.

Enhanced Conversions rolled out. Broad match behavior shifted. PMax keeps getting new controls.

Static courses can't keep up with that pace.

I'm not saying courses are dead. But the format needs to change.

Maybe it's live cohorts with monthly updates. Maybe it's a membership with weekly tactical drops. Maybe it's just accepting that courses expire and pricing them accordingly.

We don't wait for courses to catch up.

We learn directly from the platforms. Daily updates, release notes, and testing in real accounts.

That's how you actually stay current.

Most startups lose money during Black Friday without realizing it.

Zero qualified demos. Just noise.

Here's what most founders miss:

Black Friday isn't a growth opportunity for low-budget startups.

It's a trap.

You're not just competing with your industry anymore.

You're competing with every brand flooding inboxes and feeds.

CPCs spike 40-60% across Google and Meta.

Attention is fragmented. Buyers see 10x more offers than usual.

Your $50/day budget? It's invisible.

Even accounts with strong baselines lose performance during BFCM.

The math doesn't work:

Higher CAC + lower attention + saturated auctions = wasted spend.

You become a drop in the ocean.

If your launch isn't time-sensitive, wait.

Run your campaigns in January when:

- Competition drops
- CPCs normalize
- Buyers have bandwidth to evaluate

I've managed budgets from $20k to $1M/month.

The pattern is clear: timing beats tactics when you're resource-constrained.

Don't fight the current. Use it.

Save your budget for when you can actually win the auction and the attention.

What's your take? Have you tested BFCM as a startup and seen different results?

This week, I started testing value rules for a fashion ecom brand.

They sell premium women's accessories with an average order value around $180. Their customer base skews 25-40, heavily female, with strong mobile traffic from Instagram and Facebook.

Here's 1 way I wouldn't recommend setting up Meta value rules:

Picking rules based on gut feeling. "Mobile users seem better" isn't a strategy. Without historical data backing your choice, you're gambling with budget.

This is how I'd do it instead:

1. Start with two rules maximum. Keep signal clean and learning fast.

2. Use historical performance to decide. Look for segments that showed consistent AOV lift and strong conversion rates in past campaigns.

3. Balance lift with scale. Pick criteria that cover enough volume to matter while staying focused enough to measure impact.

Remember:

Value rules work when you test strategically, not desperately. Start narrow, prove impact, then expand.

If you had to pick just 2 variants from this list to test first, which would you choose and why?

- Age 25-30 at 1.3x
- Women at 1.2x
- Mobile users at 1.2x
- Android at 1.25x
- Facebook Feed at 1.2x

I'll share the options I picked and the exact reasoning behind them in the comments section.

Reflection:

Your brain is running outdated software.

[I usually talk about Paid Media, but today I want to share something that's been on my mind...]

And most people never hit "update."

The narrative that explains our choices, our wins, our setbacks.

But here's what I've been thinking about lately:

How often do we edit that story?

Most of us are walking around with an outdated version of ourselves.

We're still the "person who struggles with public speaking" even though we've given 20 presentations this year.

Still the "bad at sales" person, despite closing three deals last month.

Still carrying labels from years ago that no longer fit.

But here's what most people miss:

The most revealing parts of your story aren't the loud thoughts.

Not the declarations like "I'm brave" or "I'm bad at this."

It's what you tell yourself between the lines.

The small, almost unnoticeable reactions that pop up while you're walking to a meeting.

The tiny judgments that flash through your mind during a conversation.

The automatic assumptions you make about yourself or others.

These quiet moments, these micro-narratives, are your real story.

Start collecting them like data points.

Notice what you whisper to yourself when no one's listening.

That's where the truth lives.

To make this more visual, there's a framework called the 12 Jungian Archetypes that can help you see the role you've cast yourself in.

Are you playing "The Innocent" who believes everything will work out?

"The Hero" who must overcome every challenge alone?

"The Rebel" who defines themselves by what they're against?

"The Ruler" who needs to be in control?

You can explore all 12 here: https://lnkd.in/dDCcBtSu

The story you tell yourself shapes everything: what opportunities you pursue, what risks you take, what you believe you're capable of.

But it's also selective.

We highlight certain chapters. We downplay others.

We cast ourselves as the hero in some scenes and the victim in others.

And we rarely ask: What am I leaving out? What am I protecting myself from seeing?

Your self-narrative isn't fixed. It's a draft.

And like any draft, it needs regular revision.

But here's the next step:

When you catch those signals, those micro-narratives, those automatic thoughts.

Stop and ask yourself: "Why am I doing this? Why am I acting like this?"

Always lead with the why.

Because the story isn't just what you tell yourself.

It's why you're telling it in the first place.

So here's my question for you:

When was the last time you updated the story you tell yourself about who you are?

What old chapter are you still living in that no longer serves you?

If you're a founder trying to build community on Instagram through paid ads, this is how you do it right.

There is no such objective in Meta, such as "To get followers to your Instagram account"

But you can drive profile views. And profile views convert to follows when your profile is worth following.

You can track follower growth in Ads Manager under Instagram followers. But the real insight comes from tracking which posts drive the most profile visits and subsequent follows.

Look at your post engagement data. Cross-reference with follower spikes. That tells you what content actually pulls people into your ecosystem.

Here's what works:

Run engagement campaigns targeting your ideal customer profile. Use content that stops the scroll. Drive comments and shares. Then retarget engagers with profile visit campaigns.

Stack awareness and consideration. Let the algorithm find people who actually care about what you post.

Why chase followers in the first place?

1. Build a community around your niche or offer
2. Showcase your work and case studies
3. Create a warm audience for retargeting
4. Establish credibility before sales conversations
5. Test messaging and offers in real time

But followers mean nothing if your profile doesn't convert.

Profile best practices:

Fill out your bio with clear value and positioning. Add links to your site, lead magnet, or booking page. Organize content into highlights. Pin your best posts at the top. Include a CTA in your bio.

Make it easy for someone to understand what you do and what to do next in 3 seconds.

Most brands run follower campaigns hoping for magic. Smart operators build profile-visit funnels and optimize what happens after the click.

What's your take on Instagram for B2B? Worth the effort or noise?

Journo Birds

We help nonprofits and development teams show what they do and why it matters through storytelling. We craft articles and short social media videos.

Co-Founder

Journalist

Estonian Research Council

I wrote about Estonian science. It was an inspiring journey that gave me the chance to meet and learn from some of the brightest (and kindest) minds in my home country.

Independent Journalist

Media Matters International

Whilst monitoring the coverage of European Commission in Estonian language media, I received an in-depth insight into the kind of issues European Commission is dealing with and followed their decision-making processes.

Media Analyst

Transparency International

As a researcher for a report about corruption I conducted interviews with multiple experts in addition to analysing and reviewing various (legal) documents. It was a very thorough and detailed process in a tight collaboration with experts in the field I learnt a lot from.

Researcher

fixers.press

Media and research agency fixers.press assisted foreign journalists and media companies interested in the Baltics. I personally worked with some of the top journalists and production companies in the field like Vice (for HBO), Zero Point Zero (for Netflix) and Daily Mail.

Reporters Without Borders (RSF)

Correspondent

Eesti Ekspress

I wrote investigative and feature articles on various issues including human rights, environment and politics. Eesti Ekspress is the most respected investigative newspaper in Estonia.

US State Department fellowship (Miami Herald)

As the US State Department fellow I spent one month learning from the country's best journalists. Nearly half of that time I spent at Miami Herald's newsroom.

Fellow (journalist)

Postimees AS

I wrote daily online news and commentaries, often focusing on social and defence issues. I was later promoted to become the first data journalist in the newspaper. I looked for, analysed and visualised data to make complex issues more attractive. I often collaborated with journalists from all over Europe.

Journalist / Data journalist

Fair Observer

Editing and writing opinion pieces in English.

Associate Editor (Europe)

Through storytelling, I make good people seen and create connections. Stories help us learn and understand better.

As a former award-winning journalist, U.S. State Department Fellow, and local producer for international media (Netflix, Daily Mail, Vice), I never stop learning. 
My team at Journo Birds crafts articles and videos to draw attention to those who deserve it.

In addition to my native Estonia, I have worked and studied in Australia, Spain, Denmark, Germany, France, and the Netherlands. I now split my time between Estonia and Moldova.

In 2024, I led and managed a year-long project funded by the Ukraine-Moldova American Enterprise Fund to increase understanding of Moldova.

taplio

The Battle

Andrei Haret

Marian Manni

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taplio

The Battle

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Marian Manni

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Engagements

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