Special Sauce Branding

We help companies launch, rebrand, and grow.

I've launched and rebranded more than 100 brands in my career. My experience stretches from huge Fortune 500 companies to startups. 

Our sweet spot at Special Sauce is helping new, rebranding, and growing companies optimize their product, brand, website, and marketing for growth. We plug into your company as part of your team. You get our crew of expert strategists, designers, developers, and performance marketers who will take care of your positioning strategy, messaging, visual identity, website, and marketing. 

If you're looking for a partner who can grow your brand and run your marketing so you can focus on delivering a killer product, let's chat: 

andrew@specialsaucebranding.com 
http://specialsaucebranding.com/

Founder

CPG MBA

There's no school for CPG, but now there is a weekly email sharing tips, interviews, and resources from veteran CPG entrepreneurs and professionals. Join our email list for access to our upcoming panel discussions, workshops, and community.

https://cpgmba.com/

Co-Founder

Harvest

I sold Harvest to my business partner in 2018 in a very amicable split. 

Harvest Creative is a branding firm that excels in research, strategy and creative execution.

At Harvest, I managed all internal and external creative, strategy, programming, PR, photography, project management, and administrative teams to ensure timely delivery of all client projects. I also set P&L goals and company budget plans. 

Our project successes included a mix of marketing and branding/rebranding initiatives, digital work, and environmental design for clients in a range of industries. Some highlights include leading the rebranding of the Wendy’s Kids’ Meal program that is now in every Wendy’s in the US, development of Tractor Supply’s Neighbor’s Club loyalty program, developing branding and positioning for True Temper Golf to protect their position as the #1 shaft in the world, and design of eight Whole Foods stores.

Owner

Sotox Sports Management

Managed top North American professional cyclists and triathletes. Negotiated primary rider contracts and sponsorship agreements.

Vice President

I help companies like yours grow. 

I've done cool things with companies like Wendy's, Walmart, ButcherBox, True Temper, Whole Foods, Tractor Supply, Smith & Nephew, Mimeo, Kayem Foods, and a bunch of other fantastic companies across the country. 

Now, I help companies launch, rebrand, and grow. 

If you've got a proven product, we'd love to help make it a raging hit. 

www.SpecialSauceBranding.com

I'm proud of Special Sauce, but it's my other 5 kids I'm most proud to have fathered. They're always going to like me no matter what you think. Hope you have someone in your life like that as well. 

Lover of riding bikes up mountains and skiing down them.

Andrew Holliday

CoGrader

- Built data models to track business performance: product metrics, business metrics, and finance metrics (BigQuery, dbt, and PostHog)
- Managed Google Ads and Meta Ads campaigns for lead sign-up, achieving under ~$2 CPL.
- Built the first customer journey and its respective pipelines using HubSpot and n8n.
- Quick-started growth from 100 MAU to more than 5000 MAU.
- Started the Advocate program that led to the acquisition of B2B customers.

Growth Marketer

Justos

- Implemented HubSpot and Twilio for Sales and CX
- Built an attribution model for marketing performance visibility, driving informed decision making that led to:
- Optimized Google Ads for a +675% increase in insurance sales, and reduced cost per purchase by 68%.
- Created ETL and reverse ETL pipelines to send data to Google Ads and Meta Ads to improve campaign performance.
- Worked directly with Sales, CX, Product, and Data departments to deliver results.

Growth Marketing Specialist

Galactic Fed

- Built a system to create dashboards for all clients, a process that took 2+ hours, went to 15 minutes.
- Responsible for setting up tracking for all ad accounts.
- Solved technical challenges in web dev, data collection, and analytics for all clients in the agency.

Marketing Analytics Specialist

Managed 10+ global accounts in platforms like:
- Facebook Ads
- Google Ads
- TikTok Ads
- Snapchat Ads
- Reddit Ads

Paid Media Specialist

Traktor Tração Digital

PPC Coordinator

PPC Analyst

Client Owner

Peepi - Marketing de Defensores

Junior Sales Representative

Self English | Inglês Independente

- Prospectar clientes e vender cursos de inglês.
- Planejar, desenvolver e ministrar cursos de inglês.
- Ensinar Inglês para mais de 10 turmas.

English Teacher

JR Consultoria - UFPR

- Liderar as áreas do comercial e marketing, desenvolvendo estratégias de prospecção, pré-venda, venda e geração de leads.
- Participar de reuniões de venda de projetos, tendo realizado a venda de R$38.150,00 em projetos.
- Encontros semanais com todas as equipes para atualização dos times e encontros mensais para acompanhamento de desempenho e feedbacks.
- Incentivar atividades de empreendedorismo dentro da empresa, como criar grupos de liderança para maior participação dos membros na empresa e criação e implementação de ferramentas de diagnóstico dos problemas do cliente.
- Elaborar estratégias de marketing para fortalecimento de marca e geração de leads.
- Responsável por Google Ads, elaborando campanhas de anúncios.
- Gerenciamento do time de SEO e Mídias Sociais da empresa.

Diretor de Marketing

Builds efficient B2B pipelines | Google Ads • RevOps • Data Analytics

B2B sales are called “complex” because… It’s easy. Easy to lose track of leads, to get lost on what’s really working.

My goal is to help give you clarity on your own funnel. Map the journey, collect data, and understand what’s working and where the bottlenecks are, so your next action is clear.

Honestly, I’ve struggled with these problems myself. The theory was always clear: find the bottlenecks and fix them. But tools weren’t helpful, and data rarely matched across platforms. So I built a problem-solving model that didn’t depend on software we might cancel.

Since then, I’ve managed millions in paid media, built full-funnel RevOps systems, and helped companies fix pipeline leaks by acting on what the data actually said. I’ve worked across B2B SaaS, services, and education to create systems that improve efficiency and sell more.

If you’re looking for someone who’ll tell you what’s real, then help you fix it, that’s what I do.

taplio

The Battle

Andrew Holliday

Aleph Oliveira

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