Special Sauce Branding

We help companies launch, rebrand, and grow.

I've launched and rebranded more than 100 brands in my career. My experience stretches from huge Fortune 500 companies to startups. 

Our sweet spot at Special Sauce is helping new, rebranding, and growing companies optimize their product, brand, website, and marketing for growth. We plug into your company as part of your team. You get our crew of expert strategists, designers, developers, and performance marketers who will take care of your positioning strategy, messaging, visual identity, website, and marketing. 

If you're looking for a partner who can grow your brand and run your marketing so you can focus on delivering a killer product, let's chat: 

andrew@specialsaucebranding.com 
http://specialsaucebranding.com/

Founder

CPG MBA

There's no school for CPG, but now there is a weekly email sharing tips, interviews, and resources from veteran CPG entrepreneurs and professionals. Join our email list for access to our upcoming panel discussions, workshops, and community.

https://cpgmba.com/

Co-Founder

Harvest

I sold Harvest to my business partner in 2018 in a very amicable split. 

Harvest Creative is a branding firm that excels in research, strategy and creative execution.

At Harvest, I managed all internal and external creative, strategy, programming, PR, photography, project management, and administrative teams to ensure timely delivery of all client projects. I also set P&L goals and company budget plans. 

Our project successes included a mix of marketing and branding/rebranding initiatives, digital work, and environmental design for clients in a range of industries. Some highlights include leading the rebranding of the Wendy’s Kids’ Meal program that is now in every Wendy’s in the US, development of Tractor Supply’s Neighbor’s Club loyalty program, developing branding and positioning for True Temper Golf to protect their position as the #1 shaft in the world, and design of eight Whole Foods stores.

Owner

Sotox Sports Management

Managed top North American professional cyclists and triathletes. Negotiated primary rider contracts and sponsorship agreements.

Vice President

I help companies like yours grow. 

I've done cool things with companies like Wendy's, Walmart, ButcherBox, True Temper, Whole Foods, Tractor Supply, Smith & Nephew, Mimeo, Kayem Foods, and a bunch of other fantastic companies across the country. 

Now, I help companies launch, rebrand, and grow. 

If you've got a proven product, we'd love to help make it a raging hit. 

www.SpecialSauceBranding.com

I'm proud of Special Sauce, but it's my other 5 kids I'm most proud to have fathered. They're always going to like me no matter what you think. Hope you have someone in your life like that as well. 

Lover of riding bikes up mountains and skiing down them.

Andrew Holliday

The MatterLogic Co.

We design businesses that answer the question, "What's the point?" from why they exist to every meeting they schedule. Learn more at www.matterlogic.co.

Founder and CEO

Matter 7

We're the storytelling studio for The MatterLogic Co. Learn more at www.matter7.co.

Innovation Women

Innovation Women is an online speakers' bureau for entrepreneurial and technical women. IW helps connect event managers to women who are potential speakers. Their goal is gender-balanced panels and equal visibility opportunities for women.

Speaker

My first job left me guarding an empty pool and watching the clock tick my life away.

I didn’t want to live like that.

I learned to value my time because I don't get it back. I now actively choose where to invest my time and I have a reason for everything I do. 

I thought businesses would work the same way.

I was wrong. 

I found that teams struggled to make deliberate choices. Something new would come along and people felt compelled to dive into it regardless of its relevance or their capacity. A board member would fall in love with a program and keep it long past its usefulness. People got so wrapped up in producing, they lost sight of the outcome. 

Many leaders would get frustrated and try to reset by rebranding. Eventually, they’d end up in the same place spinning their wheels.

Why? Well, we still operate under old assumptions about work. These assumptions wrench new approaches back to the old form — even when we want to do work differently. 

I created MatterLogic™, the only end-to-end system for running a business in the value economy so you can transform the way you do work.

I strive to make “What’s the point?” the key question you ask. To make saying no the way we get more done. To make value our focus.

Because your time matters.

taplio

The Battle

Andrew Holliday

Katie Burkhart

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