Special Sauce Branding

We help companies launch, rebrand, and grow.

I've launched and rebranded more than 100 brands in my career. My experience stretches from huge Fortune 500 companies to startups. 

Our sweet spot at Special Sauce is helping new, rebranding, and growing companies optimize their product, brand, website, and marketing for growth. We plug into your company as part of your team. You get our crew of expert strategists, designers, developers, and performance marketers who will take care of your positioning strategy, messaging, visual identity, website, and marketing. 

If you're looking for a partner who can grow your brand and run your marketing so you can focus on delivering a killer product, let's chat: 

andrew@specialsaucebranding.com 
http://specialsaucebranding.com/

Founder

CPG MBA

There's no school for CPG, but now there is a weekly email sharing tips, interviews, and resources from veteran CPG entrepreneurs and professionals. Join our email list for access to our upcoming panel discussions, workshops, and community.

https://cpgmba.com/

Co-Founder

Harvest

I sold Harvest to my business partner in 2018 in a very amicable split. 

Harvest Creative is a branding firm that excels in research, strategy and creative execution.

At Harvest, I managed all internal and external creative, strategy, programming, PR, photography, project management, and administrative teams to ensure timely delivery of all client projects. I also set P&L goals and company budget plans. 

Our project successes included a mix of marketing and branding/rebranding initiatives, digital work, and environmental design for clients in a range of industries. Some highlights include leading the rebranding of the Wendy’s Kids’ Meal program that is now in every Wendy’s in the US, development of Tractor Supply’s Neighbor’s Club loyalty program, developing branding and positioning for True Temper Golf to protect their position as the #1 shaft in the world, and design of eight Whole Foods stores.

Owner

Sotox Sports Management

Managed top North American professional cyclists and triathletes. Negotiated primary rider contracts and sponsorship agreements.

Vice President

I help companies like yours grow. 

I've done cool things with companies like Wendy's, Walmart, ButcherBox, True Temper, Whole Foods, Tractor Supply, Smith & Nephew, Mimeo, Kayem Foods, and a bunch of other fantastic companies across the country. 

Now, I help companies launch, rebrand, and grow. 

If you've got a proven product, we'd love to help make it a raging hit. 

www.SpecialSauceBranding.com

I'm proud of Special Sauce, but it's my other 5 kids I'm most proud to have fathered. They're always going to like me no matter what you think. Hope you have someone in your life like that as well. 

Lover of riding bikes up mountains and skiing down them.

Andrew Holliday

Linda M.

Content provider, freelance writer/editor

Conversion-focused messaging for health & fitness brands | Driving engagement for JRM Web Marketing | Laughter is my love language

I create memorable, conversion-focused copy for health and fitness brands. Why me over other fitness copywriters? For one, I spent 15 years in the trenches as a personal trainer. I then worked my way into becoming a prolific health and fitness magazine writer. Earned a couple of awards along the way.

I interviewed hundreds of people and experts in the process.  It's why I'm able to translate fitness geek speak into relatable, understandable solutions.

My byline appears in heavy-hitters like MSN Health, TIME, Shape, Self, Woman’s Day, Men’s Fitness, Bowflex, and HuffPo, I've got a knack for understanding what people really want. 

Let's chat about how we can make your content resonate and get those decisions rolling in your favor.

My specialties include:

1. Value Proposition Audit and Strategy Roadmap

Most companies struggle with converting copy that showcases their uniqueness. My proprietary process, based on research, decision-making psychology, analytics, and customer interviews, uncovers what sets your solution apart from the rest. This special messaging audit will give you clarity, attracting more of your ideal customers in less time.

2. Email Marketing

My email sequences get noticed and opened, with clients typically experiencing a 45-50% open rate. By writing in your customer's voice, they trust you and see you as the solution they need.

3. Landing Pages, Sales Pages, Opt-ins, and More

Whether it's a landing page, email, or event brochure, I start with a deep dive into the emotions of your target audience, understanding what keeps them up at night–and what they would pay anything to be free from.

Results of my work include:

➡️ A 5-email sequence that landed a client a $70k contract 
➡️ A homepage makeover resulting in a 44% lift in page conversions
➡️ A 30% boost in opt-ins for a lifestyle program 

Ready to achieve similar results? DM me for more details.

Linda
📩 Email: Linda@TheCopyWorx.com
📞 Text/Call: (949) 233-0450

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The Battle

Andrew Holliday

Linda M.

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