Special Sauce Branding

We help companies launch, rebrand, and grow.

I've launched and rebranded more than 100 brands in my career. My experience stretches from huge Fortune 500 companies to startups. 

Our sweet spot at Special Sauce is helping new, rebranding, and growing companies optimize their product, brand, website, and marketing for growth. We plug into your company as part of your team. You get our crew of expert strategists, designers, developers, and performance marketers who will take care of your positioning strategy, messaging, visual identity, website, and marketing. 

If you're looking for a partner who can grow your brand and run your marketing so you can focus on delivering a killer product, let's chat: 

andrew@specialsaucebranding.com 
http://specialsaucebranding.com/

Founder

CPG MBA

There's no school for CPG, but now there is a weekly email sharing tips, interviews, and resources from veteran CPG entrepreneurs and professionals. Join our email list for access to our upcoming panel discussions, workshops, and community.

https://cpgmba.com/

Co-Founder

Harvest

I sold Harvest to my business partner in 2018 in a very amicable split. 

Harvest Creative is a branding firm that excels in research, strategy and creative execution.

At Harvest, I managed all internal and external creative, strategy, programming, PR, photography, project management, and administrative teams to ensure timely delivery of all client projects. I also set P&L goals and company budget plans. 

Our project successes included a mix of marketing and branding/rebranding initiatives, digital work, and environmental design for clients in a range of industries. Some highlights include leading the rebranding of the Wendy’s Kids’ Meal program that is now in every Wendy’s in the US, development of Tractor Supply’s Neighbor’s Club loyalty program, developing branding and positioning for True Temper Golf to protect their position as the #1 shaft in the world, and design of eight Whole Foods stores.

Owner

Sotox Sports Management

Managed top North American professional cyclists and triathletes. Negotiated primary rider contracts and sponsorship agreements.

Vice President

I help companies like yours grow. 

I've done cool things with companies like Wendy's, Walmart, ButcherBox, True Temper, Whole Foods, Tractor Supply, Smith & Nephew, Mimeo, Kayem Foods, and a bunch of other fantastic companies across the country. 

Now, I help companies launch, rebrand, and grow. 

If you've got a proven product, we'd love to help make it a raging hit. 

www.SpecialSauceBranding.com

I'm proud of Special Sauce, but it's my other 5 kids I'm most proud to have fathered. They're always going to like me no matter what you think. Hope you have someone in your life like that as well. 

Lover of riding bikes up mountains and skiing down them.

Andrew Holliday

Brand Strategist | I position challenger B2B brands for lasting growth with audits and strategic workshops | Strategy @ SHFT Agency

I've been in the game for over a decade, exploring the marketing industry supply vertical, working with clients of all sizes to design brand strategies and work that deliver business growth and cultural impact.

A strategic storyteller obsessed with turning data into insights, I craft narratives that give brands a
voice worth hearing.

But to get good, I needed to embark on a journey to do things worth living.

I explored rich cultures from all five continents, learned five languages, and tried as many foods as I could. I sweat buckets in jungles, swam in oceans, watched the opera and stared at the Mona Lisa.

I now help Levoit—a billion-dollar company and #1 seller of air purifiers in the US—build their brand.

I also run my own shop, BAM BAM, where me and other brand and creative hustlers help startups and in-house leaders ditch template thinking to build and activate positioning that drives impact.

—

My capabilities include:

🟠 INSIGHTS: Market audit, category mapping, competitive analysis, customer interviews, action and desktop research.

🟠 STRATEGY: Positioning, category creation, value proposition, go-to-market, customer journey maps, briefs.

🟠 CREATIVE: Naming (brand/product/service), verbal identity, touchpoint design, creative briefs, integrated and tactical campaigns, social content, ongoing support for roll out.

Need any of this? Send me a DM. 📩

BAM BAM—Bring Your Own Brain

👊

taplio

The Battle

Andrew Holliday

Steph Egger

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