Huzzah CX Agency

Founder

PURE Spa & Beauty

Head Of Ecommerce

Search & Beyond

Ecommerce SEO and Growth Specialist

A Hume Country Clothing

Digital Marketing and Ecommerce Manager

Investec Structured Products

Search and Insight Specialist

Standard Life

Digital Marketing Manager

We Are AD

Search and Insight Strategist

AmazeRealise

Advised clients at board level on a wide range of search marketing activities covering the following areas; Natural Search, Google Adwords and Paid Search, Conversion Rate Optimisation, Social Media and Content Strategy.

Clients Include:

Scottish Widows Investment Partnership (SWIP) - AXA UK - Lloyds TSB Cardnet - Balfour Manson - The Royal Yacht Britannia - Realise Digital - Precedent - Hymans LLP ... Amongst Others

Search Engine Optimisation Expert

Mackerel Media

Clients Include:

Glengoyne Distillers, Welcome to Scotland, Letts Diaries, Scottish Friendly, Ski Independence, Powderbeds, Turcan Connell Solicitors, Caravan Accessories, AEGON, Consortium

Search Marketing Consultant

Click Funnel Ltd

Clients Included

Mankind Styling & Grooming, Corporate Rewards, Choice Quote Insurance, Petplan Insurance, Collins Debden (Collins Diaries) Ski Independence, The Rapid Home Buyers, Essential Healthcare, Free Agent Central, Abernethy Trust, Bowmore Whisky, Gaelforce Marine

Director

Freelance Klaviyo email and SMS expert helping D2C brands redefine the customer experience

As a seasoned Klaviyo Email Marketing and SMS Expert, I specialize in navigating the complex landscape of customer communication for direct-to-consumer (D2C) eCommerce brands. For D2C brands the undoubted challenges in maintaining effective customer engagement are multifaceted:

Many D2C brands struggle to capture the fleeting attention of their audience. Amidst the clutter of daily emails and texts, their messages often go unnoticed or, worse, unopened.

This lack of engagement leads to missed opportunities in nurturing leads, converting sales, and building long-term customer relationships. Brands find themselves in a cycle of hit-or-miss campaigns, resulting in inconsistent revenue streams and a diluted brand voice.

Here's where my expertise comes into play. Utilizing Klaviyo's powerful suite, I craft tailored email and SMS strategies that stand out. 

My approach involves:

> Data-Driven Segmentation: Leveraging Klaviyo's analytics to segment audiences effectively, ensuring that the right message reaches the right person at the right time.

> Personalization at Scale: Developing personalized content that resonates with each segment, fostering a sense of individual connection.

> Automated Workflows: Implementing intelligent automation that nurtures leads and engages customers throughout their journey, from welcome series to post-purchase follow-ups.

> A/B Testing: Constantly refining campaigns through rigorous A/B testing, ensuring continual optimization of open rates, click-throughs, and conversions.

> Performance Analysis: Regularly analyzing campaign performance to make data-backed decisions, aligning marketing efforts with business objectives.



With a track record of transforming email and SMS channels into significant revenue drivers, I empower D2C brands to cut through the noise, connect meaningfully with their customers, and drive sustainable growth. 

Let's connect and explore how we can elevate your brand's communication strategy.

Andrew Allfrey

Daniel Glyde

Coaching and Mentoring Successful Men Who Feel Stuck to Cultivate Confidence, Connection, Empowerment, Purpose, and Clarity for Lasting Happiness. Men's Coach.

You’re busy, capable, and carrying a lot but something isn’t landing the way it used to.
Work takes up most of your headspace. Life looks fine from the outside.

And yet there’s a persistent sense of being stuck, of running hard without real clarity, meaning or direction.

Not because you’re failing.
But because what got you here isn’t giving you what you want next.
It doesn’t have to be this way.

I work with business owners, leaders and founders who feel busy but not fulfilled, men who want more purpose, more clarity, and a life that feels as good on the inside as it looks on the outside.

Not more pressure.
Not another system to maintain.
A better way of operating.

Much of what keeps men stuck comes down to the Three P’s:
Perfectionism - needing to get it right
Procrastination - knowing what matters, but not acting
People-pleasing - carrying more than is yours

From the outside, this can look like commitment and drive.

From the inside, it erodes energy, confidence and direction.

My work is about helping men create their best possible life, with more clarity, control and alignment but without sacrificing ambition, integrity or wellbeing in the process.

That’s why I created the Positive Masculinity Mastermind.

It’s a monthly space for men who want honest conversation, perspective and challenge, without bravado, performance or pretending. A place to slow down, think clearly, and reconnect with what actually matters.

Each month, men leave with:
✅Clearer thinking and better decisions
✅Stronger boundaries around time and energy
✅A renewed sense of purpose and direction
✅The reassurance that they’re not doing this alone

Alongside the group work, I coach a small number of men one-to-one using The Power Shift - a practical way of working that focuses on:
'Prioritising' what matters
'Optimising' mindset, habits and energy
'Executing' with clarity and intent

This work is shaped by lived experience.

After years working at the highest level in broadcast television, I learned first-hand what happens when pressure, expectation and identity quietly override wellbeing. That reckoning reshaped how I define success and how I now work with other men navigating similar territory.

If you’re curious where your time, energy and attention are really going, you might find the Five Performance Killers workbook useful. It’s a practical starting point for gaining clarity. No hype, no fixing, just honest reflection.

If you’re building a life, a business, or a legacy and you want it to feel considered, grounded and aligned, then you’re in the right place.

Certified Life Coach

Positive Masculinity is about allowing men to authentically be themselves, breaking free from societal expectations, disregarding external opinions, and cultivating a 100% clear understanding of who they are. The core belief is that being true to oneself leads to 100% success.

The coaching is tailored for men who have realised the emptiness of material success and aspire to change the world by first transforming themselves. It targets those tired of conforming to someone else's rules, leading to stress and frustration. This coaching is for men who sense they are destined for more, value compassion and empathy, seek meaningful relationships, and strive for personal freedom. It's for selfless, loyal, adventurous, brave men who seek clarity, conviction, and purpose in life.

The Power Shift Coaching Method, my unique approach, focuses on internal thoughts and emotions, shifting attention from external circumstances. This addresses the root cause of stress by rewiring perception and belief systems. The Prioritise, Optimise, Execute Philosophy guides participants in defining a compelling vision, aligning habits with core values, optimising mindset and behaviours through belief system rewiring, and executing their vision with clarity and confidence.

My coaching facilitates holistic transformation, encompassing mental, emotional, and behavioural shifts. Participants gain agency and empowerment by understanding the underlying mechanisms driving their actions. Through cycles of self-discovery, belief system realignment, and goal execution, individuals emerge as masters of their own destiny.

Every single man I've worked with has a renewed purpose and direction. Armed with clarity, confidence, and a refined belief system, they navigate life with ease and authenticity. With a clear roadmap and aligned priorities, they embark on a journey of joy, fulfilment, and impactful living, both personally and professionally.

taplio

The Battle

Andrew Allfrey

Daniel Glyde

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