Huzzah CX Agency

Founder

PURE Spa & Beauty

Head Of Ecommerce

Search & Beyond

Ecommerce SEO and Growth Specialist

A Hume Country Clothing

Digital Marketing and Ecommerce Manager

Investec Structured Products

Search and Insight Specialist

Standard Life

Digital Marketing Manager

We Are AD

Search and Insight Strategist

AmazeRealise

Advised clients at board level on a wide range of search marketing activities covering the following areas; Natural Search, Google Adwords and Paid Search, Conversion Rate Optimisation, Social Media and Content Strategy.

Clients Include:

Scottish Widows Investment Partnership (SWIP) - AXA UK - Lloyds TSB Cardnet - Balfour Manson - The Royal Yacht Britannia - Realise Digital - Precedent - Hymans LLP ... Amongst Others

Search Engine Optimisation Expert

Mackerel Media

Clients Include:

Glengoyne Distillers, Welcome to Scotland, Letts Diaries, Scottish Friendly, Ski Independence, Powderbeds, Turcan Connell Solicitors, Caravan Accessories, AEGON, Consortium

Search Marketing Consultant

Click Funnel Ltd

Clients Included

Mankind Styling & Grooming, Corporate Rewards, Choice Quote Insurance, Petplan Insurance, Collins Debden (Collins Diaries) Ski Independence, The Rapid Home Buyers, Essential Healthcare, Free Agent Central, Abernethy Trust, Bowmore Whisky, Gaelforce Marine

Director

Freelance Klaviyo email and SMS expert helping D2C brands redefine the customer experience

As a seasoned Klaviyo Email Marketing and SMS Expert, I specialize in navigating the complex landscape of customer communication for direct-to-consumer (D2C) eCommerce brands. For D2C brands the undoubted challenges in maintaining effective customer engagement are multifaceted:

Many D2C brands struggle to capture the fleeting attention of their audience. Amidst the clutter of daily emails and texts, their messages often go unnoticed or, worse, unopened.

This lack of engagement leads to missed opportunities in nurturing leads, converting sales, and building long-term customer relationships. Brands find themselves in a cycle of hit-or-miss campaigns, resulting in inconsistent revenue streams and a diluted brand voice.

Here's where my expertise comes into play. Utilizing Klaviyo's powerful suite, I craft tailored email and SMS strategies that stand out. 

My approach involves:

> Data-Driven Segmentation: Leveraging Klaviyo's analytics to segment audiences effectively, ensuring that the right message reaches the right person at the right time.

> Personalization at Scale: Developing personalized content that resonates with each segment, fostering a sense of individual connection.

> Automated Workflows: Implementing intelligent automation that nurtures leads and engages customers throughout their journey, from welcome series to post-purchase follow-ups.

> A/B Testing: Constantly refining campaigns through rigorous A/B testing, ensuring continual optimization of open rates, click-throughs, and conversions.

> Performance Analysis: Regularly analyzing campaign performance to make data-backed decisions, aligning marketing efforts with business objectives.



With a track record of transforming email and SMS channels into significant revenue drivers, I empower D2C brands to cut through the noise, connect meaningfully with their customers, and drive sustainable growth. 

Let's connect and explore how we can elevate your brand's communication strategy.

Andrew Allfrey

Rebecca Griffiths

Founder, CEO - Primis: Pioneer the next generation of customers shopping online
Sifted “ones to watch” tech startup for 2024 
Atrolabs - GCC Ambassadors 
eCommerce Advisor | across the Middle East 
Passionate about CX, Sustainability. 
Ex Amazonian - Seattle and London. 
2021 - Investment plans
Teams in | London, Cape Town, New York, Dallas| 
Member - Fashion Conversation 
Women in Tech - part of The Female Founders creative New York

Chief Executive Officer & Founder

We have a new website: https://primis.cx/

Customer experience is a top priority to businesses for the next 5 years and the reason is simple; the companies that focus on customer experience reduce churn and increase revenues - leading to higher profits!

For many, customer service and customer experience are seemingly interchangeable. Yet, one is a single touch point with a brand, while the other impacts feelings and emotion, and encompasses the entire customer journey. 

The customer experience impacts all areas of your business, but how do you get started? Here at Primis we provide you with the tools, and expertise to create a white globe post shopping cart experience. 

Customer experience is set to be the number one brand differentiation in 2022 (and beyond)
1 in 3 customers will leave a brand they love after just one bad experience,

Customers are willing to pay a price premium of up to 13% (and as high as 18%) for luxury and indulgence services, simply by receiving a great customer experience,

49% of buyers have made impulse purchases after receiving a more personalized customer experience.

Customers that rate companies with a high customer experience score (i.e. 10/10) spend 140% more and remain loyal for up to 6 years.

This year is all about Technology, new releases, and growth!🚀

We are going to launching a very exciting product which you will be able to download, and use the product immediately. No tech work needed; literally “plug & play” within minutes of using it.  And guess what, you will see the immediate ROI within weeks. 

If you wish to join the mailing list to get onto the platform before we open this up to everyone else, drop my team a DM or email and let’s get started… 


🚀🚀🚀 

Primis CX  
Melandi Pienaar (Booyens) 
Tim Dimech 
Claire Obee  
Lydia Schofield

A Sneak Peek Reveal. 🎞️✨

We’re pulling back the curtain just a bit... 🎭🔓 Keep an eye out for something completely new coming your way! 👁️🚀 You won’t want to be late for this one. ⏰🔥

Primis CX  

#Primis 💎 #Innovation 💡 #FirstLook 👀

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Andrew Allfrey

Rebecca Griffiths

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taplio

The Battle

Andrew Allfrey

Rebecca Griffiths

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rebecca Griffiths's LinkedIn Performance

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Performance ScoreRebecca Griffiths's LinkedIn Performance