Huzzah CX Agency

Founder

PURE Spa & Beauty

Head Of Ecommerce

Search & Beyond

Ecommerce SEO and Growth Specialist

A Hume Country Clothing

Digital Marketing and Ecommerce Manager

Investec Structured Products

Search and Insight Specialist

Standard Life

Digital Marketing Manager

We Are AD

Search and Insight Strategist

AmazeRealise

Advised clients at board level on a wide range of search marketing activities covering the following areas; Natural Search, Google Adwords and Paid Search, Conversion Rate Optimisation, Social Media and Content Strategy.

Clients Include:

Scottish Widows Investment Partnership (SWIP) - AXA UK - Lloyds TSB Cardnet - Balfour Manson - The Royal Yacht Britannia - Realise Digital - Precedent - Hymans LLP ... Amongst Others

Search Engine Optimisation Expert

Mackerel Media

Clients Include:

Glengoyne Distillers, Welcome to Scotland, Letts Diaries, Scottish Friendly, Ski Independence, Powderbeds, Turcan Connell Solicitors, Caravan Accessories, AEGON, Consortium

Search Marketing Consultant

Click Funnel Ltd

Clients Included

Mankind Styling & Grooming, Corporate Rewards, Choice Quote Insurance, Petplan Insurance, Collins Debden (Collins Diaries) Ski Independence, The Rapid Home Buyers, Essential Healthcare, Free Agent Central, Abernethy Trust, Bowmore Whisky, Gaelforce Marine

Director

Freelance Klaviyo email and SMS expert helping D2C brands redefine the customer experience

As a seasoned Klaviyo Email Marketing and SMS Expert, I specialize in navigating the complex landscape of customer communication for direct-to-consumer (D2C) eCommerce brands. For D2C brands the undoubted challenges in maintaining effective customer engagement are multifaceted:

Many D2C brands struggle to capture the fleeting attention of their audience. Amidst the clutter of daily emails and texts, their messages often go unnoticed or, worse, unopened.

This lack of engagement leads to missed opportunities in nurturing leads, converting sales, and building long-term customer relationships. Brands find themselves in a cycle of hit-or-miss campaigns, resulting in inconsistent revenue streams and a diluted brand voice.

Here's where my expertise comes into play. Utilizing Klaviyo's powerful suite, I craft tailored email and SMS strategies that stand out. 

My approach involves:

> Data-Driven Segmentation: Leveraging Klaviyo's analytics to segment audiences effectively, ensuring that the right message reaches the right person at the right time.

> Personalization at Scale: Developing personalized content that resonates with each segment, fostering a sense of individual connection.

> Automated Workflows: Implementing intelligent automation that nurtures leads and engages customers throughout their journey, from welcome series to post-purchase follow-ups.

> A/B Testing: Constantly refining campaigns through rigorous A/B testing, ensuring continual optimization of open rates, click-throughs, and conversions.

> Performance Analysis: Regularly analyzing campaign performance to make data-backed decisions, aligning marketing efforts with business objectives.



With a track record of transforming email and SMS channels into significant revenue drivers, I empower D2C brands to cut through the noise, connect meaningfully with their customers, and drive sustainable growth. 

Let's connect and explore how we can elevate your brand's communication strategy.

Andrew Allfrey

Shwetank Tamer

Founder / CEO at Cooee® - AI that converts more of the 97% visitors in Ecommerce | Podcast host "Brewing Ecommerce" | Shopify Conversion Optimization

Endorsed Exceptional Talent in Digital Technology by the Govt of UK.

Building Cooee to solve the #1 problem in eCommerce - miserable conversion rates.
With all the advancement in AI/Tech, conversion rates globally for D2C digital brands havent changed in a decade. 90% of brands are unable to convert enough visitors to break even and survive. Cooee is on a mission to change this 1 store at a time. Our revolutionary deep-tech platform engages website visitors based on their real time intent rather than historic segmentation and personalises engagement for each, uniquely. Laser focused on Shopify ecosystem as the moment with plans to launch native/API based solution soon.

Background of developing, deploying and selling digital products in 80+ countries ,both in B2B & D2C model. 

With experience in solution sales, business development, partnerships, CXO management, project & service delivery for large digital transformation projects. Managed business upwards of $50 million annually. A significant contributor in scaling a start-up on to a global scale, now operating in 100+ countries. 

Mentoring and consulting 3 companies in India & UK. Lived and worked in 5 countries.

At a personal level am passionate to make people aware of their digital footprint and how it impacts their entire life. Determined to make internet safer for our younger generation.

CEO & Founder

There you go, I am spilling my secret of survival in Indian D2C industry !!


I didn't start my career in ecommerce so needless to say the last few years have been an extremely steep learning curve. And whatever we have been able to build at Cooee is credits to these people ⭐ 

They have been my sounding board, guiding mentors and critical evaluators at each step.

100+ crore club founders, shark tanks winners, senior executives or growth marketers, whatever they might be for others, for me they are friends whom I really bank on and also have a bit of fun (sometime 😀).

Always rooting for you all 🔥 🚀

Founder / CEO at Cooee® - AI that converts more of the 97% visitors in Ecommerce | Shopify Conversion Optimisation

Someone approached me at Pune airport and said “I have seen your posts on Linkedin, you are Cooee right?”


My answer, no this is Cooee 👇 

The heart, soul and spirit - they make everything happen !!

With the Indian team, starting 2026 with a bang 📈 🛍️ 🔥 🚀

This one single trait defines fate of a startup 👉  I / We / They.

I have been fortunate to spend time and learn from thousands ecommerce brands across geographies -  Founders and their teams. From idea inception stage to the ones doing upwards of $500 Mn revenue. 

During my meetings and conversation, I keenly observe how the teams address their company when they talk to us.

⭐ Founders - do they address their company as We or I.

⭐ Team members - do they address their company as I or We.

When founders address their teams as "We", magic happens. This empowers the team with accountability, responsibility but also bring them together working as a unit and they get due share of the credit and success.

On the other hand I have seen when a team member says "I", it comes from the heart. They might not be the founder but they take ownership of their task and responsibility as their own. Just yesterday I met a growth marketer who was referring to spending lakhs on meta and it sounded like he is spending his own money. To me this is how it should be done and becomes the fundamental reason for success of a company.

Any startup is like a machine and all the part need to be working together in syncrony for it to deliver value.

Spending time with industry stalwarts like Abhishek Jain & Anurag Kedia just echo's same thoughts and leadership style. Grateful for their time, insights and trust with Cooee.

We did a thing last night 🔥⭐️🎉

Thank you Delhi for always being so warm and generous 🙏🏻

Cooee, Nector.io, Shiprocket Checkout (formerly Fastrr)

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The past few months have been a festive and exciting time for us at Cooee 🛍️ 

Onboarding some of the top ecommerce brands and driving exceptional BFCM results.

Everything people had told me about Aikyam By Marmeto was incorrect.


Because it was far far more than I could have ever imagined.

The only event I have seen where partnerships are not just formed but celebrated. And funny how, because usually being the best makes people a bit unapproachable but the team at Marmeto are completely opposite.

Such a pleasure to be working and learning with the stalwarts of Shopify space in India. 

Thank you hosting us and setting the bar so high that I don’t think anyone can ever match it.

Sweta Mohanty 💚🔃 Anand Vardhan Saurav K @shashwat swaroop Baisakhi Saha Rahul Jain

Festive sales are over, every ecommerce brand should be tracking these KPI's(compared to last year):

👉 Conversion rate

👉 Margin per SKU(based on discounts given)

👉 Revenue per customer

👉 AOV

👉 ROAS

👉 Tech stack spends

If you are not seeing positive upticks in anyone of them, it's time to rethink of your strategy for 2026.

Cooee

All that targeted performance marketing for traffic acquisition, only to be greeted with static landing pages 📉 

No wonder your conversion rate is less than 2%

Now #AI makes it possible to dynamically deliver every elements/block of your ecommerce website for content, positioning, offer etc based on each visitor's purchase intent.

Every widget delivered based on data, working across the customer journey to deliver full funnel conversion optimisation 🛍️ 

Let's engage, Let's Cooee

Shikhar Jain, Shashank Agrawal, Jyotii Sharma, Pooja Jadhav, David Berry

They all say "Your conversations are private from advertisers ⁉️" 

9:21am - Me sitting with bunch of friends at a cafe and talking about Tesla's India v/s UK pricing.

9:23am - Me opening Youtube and getting Tesla Ad 😂 

Internet is synonymous with Ad's and every big digital business's one of the main pillars of revenue of from advertisements.

Will be interesting to see how this plays out for chatgpt... Ssshhsss but no one's listening right 🤐

taplio

The Battle

Andrew Allfrey

Shwetank Tamer

Followers

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taplio

The Battle

Andrew Allfrey

Shwetank Tamer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shwetank Tamer's LinkedIn Performance

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Performance ScoreShwetank Tamer's LinkedIn Performance