Huzzah CX Agency

Founder

PURE Spa & Beauty

Head Of Ecommerce

Search & Beyond

Ecommerce SEO and Growth Specialist

A Hume Country Clothing

Digital Marketing and Ecommerce Manager

Investec Structured Products

Search and Insight Specialist

Standard Life

Digital Marketing Manager

We Are AD

Search and Insight Strategist

AmazeRealise

Advised clients at board level on a wide range of search marketing activities covering the following areas; Natural Search, Google Adwords and Paid Search, Conversion Rate Optimisation, Social Media and Content Strategy.

Clients Include:

Scottish Widows Investment Partnership (SWIP) - AXA UK - Lloyds TSB Cardnet - Balfour Manson - The Royal Yacht Britannia - Realise Digital - Precedent - Hymans LLP ... Amongst Others

Search Engine Optimisation Expert

Mackerel Media

Clients Include:

Glengoyne Distillers, Welcome to Scotland, Letts Diaries, Scottish Friendly, Ski Independence, Powderbeds, Turcan Connell Solicitors, Caravan Accessories, AEGON, Consortium

Search Marketing Consultant

Click Funnel Ltd

Clients Included

Mankind Styling & Grooming, Corporate Rewards, Choice Quote Insurance, Petplan Insurance, Collins Debden (Collins Diaries) Ski Independence, The Rapid Home Buyers, Essential Healthcare, Free Agent Central, Abernethy Trust, Bowmore Whisky, Gaelforce Marine

Director

Freelance Klaviyo email and SMS expert helping D2C brands redefine the customer experience

As a seasoned Klaviyo Email Marketing and SMS Expert, I specialize in navigating the complex landscape of customer communication for direct-to-consumer (D2C) eCommerce brands. For D2C brands the undoubted challenges in maintaining effective customer engagement are multifaceted:

Many D2C brands struggle to capture the fleeting attention of their audience. Amidst the clutter of daily emails and texts, their messages often go unnoticed or, worse, unopened.

This lack of engagement leads to missed opportunities in nurturing leads, converting sales, and building long-term customer relationships. Brands find themselves in a cycle of hit-or-miss campaigns, resulting in inconsistent revenue streams and a diluted brand voice.

Here's where my expertise comes into play. Utilizing Klaviyo's powerful suite, I craft tailored email and SMS strategies that stand out. 

My approach involves:

> Data-Driven Segmentation: Leveraging Klaviyo's analytics to segment audiences effectively, ensuring that the right message reaches the right person at the right time.

> Personalization at Scale: Developing personalized content that resonates with each segment, fostering a sense of individual connection.

> Automated Workflows: Implementing intelligent automation that nurtures leads and engages customers throughout their journey, from welcome series to post-purchase follow-ups.

> A/B Testing: Constantly refining campaigns through rigorous A/B testing, ensuring continual optimization of open rates, click-throughs, and conversions.

> Performance Analysis: Regularly analyzing campaign performance to make data-backed decisions, aligning marketing efforts with business objectives.



With a track record of transforming email and SMS channels into significant revenue drivers, I empower D2C brands to cut through the noise, connect meaningfully with their customers, and drive sustainable growth. 

Let's connect and explore how we can elevate your brand's communication strategy.

Andrew Allfrey

CEO at Idealogic.Design

Seasoned professional in UI/UX and Product Design with over 10 years of experience, specializing in crafting intuitive user experiences and innovative product solutions. Experienced across diverse industries including Fintech, Blockchain, Aviation, Social Media, AI, Real Estate, and Education, delivering impactful, user-centered designs. 

Skilled in solving complex challenges with strategic design thinking, enhancing user satisfaction, and driving business growth. A proactive and adaptable approach is emphasized, focusing on comprehensive problem-solving and service design. 

Extensive industry knowledge and attention to metrics contribute to organizational success, ensuring that every design project not only meets but exceeds expectations. As a Senior Product Designer, UX/UI insights are integrated with strategic business goals to deliver high-quality, impactful products, continuously improving design delivery and maintenance for users.

Viktor Zhytomyrskyi

Design lesson I learned the annoying way:

Sometimes your best micro-interaction is born from a mistake.
So I started treating “oops” moments like design candidates, not trash. I used to instantly undo anything that wasn’t “correct”. Now I pause for a second, because occasionally that messy version has better rhythm or even better solve the problem I worked on than the polished one.

My quick checklist before I touch anything:
1. Clarity: does it make the next step more obvious?
2. Flow: does it reduce friction or hesitation?
3. Delight: does it add personality without confusion?
4. Repeatability: can I explain why it works, so it’s not pure luck?

If it passes 2-3 of those, I lock it and validate it (quick hallway test > endless debating).

Perfection is great.
But accidental clarity is gold.

Do you have a “happy accidents” folder in Figma, or am I the only one? 😄

#UX #UI #DesignSystems #ProductDesign

Senior Product Designer | UI/UX Designer | UX Researcher @ HP

“You are not your user” is one of those sentences that hurts… because it’s true.

Designers are trained to explore.
Users are trained to finish.

We hover.
They rush.

We know the product.
They meet it for the first time with 3% patience and 14 open tabs.

So if your interface feels “obvious” to you… that’s not a win.
That’s a warning sign.

Talk to users early.
Not when it’s “almost done”.
That’s when you discover the expensive truths.

#uxdesign #productdesign #ui #userneeds #designers

Design reviews hit different when your concept feels real instead of theoretical.

I keep seeing these new tools that turn a concept into something you can actually experience, not just “look at.” And it’s wild how fast the conversation changes when the work feels real.

It’s not even about making things flashy. It’s that the context does half the explaining for you. Suddenly you’re not defending a design - you’re letting people react to it like a user would.

Also… it makes sharing your work way more fun. As I have said and continue to say feels like we’re moving from “screens” to “scenes.”

Curious: what’s the next format you think becomes normal for designers - interactive demos, 3D/AR, or something else?

#ProductDesign #UXDesign #DesignTools #Prototyping

Dear younger me,

At some point you’re gonna catch yourself getting irrationally annoyed at a self-checkout screen… or a parking meter… or some random hospital portal. And you’ll think, “wow, am I becoming one of those grumpy people?”

You’re not.

Your brain just got trained to notice friction. It’s literally your job. So when something is confusing, slow, or makes you do three extra steps for no reason - you feel it. Especially when there’s a line behind you and someone is breathing into your neck 😅

Here’s what I wish you knew earlier:

1. You don’t have to mentally fix every interface you touch. Not everything needs a redesign in your head.
2. You can be 100% right about what’s broken… and still let it go. Both can exist.
3. If it really bothers you, just grab one quick note: “What was I trying to do? What blocked me?” That’s enough. Save it for later.
4. Also, zoom out for a second - public systems have messy constraints. Old hardware, regulations, vendors, budgets… it’s rarely “someone didn’t care.”
5. And most importantly: protect your energy. Being observant is a superpower. Being permanently annoyed is not.

This curse is real… but honestly, it’s also proof you care about people having a smooth experience.

What public interface gets you every time? Parking meters? Airline kiosks? Self-checkouts? 😄

#UXDesign #ProductDesign #Usability #DesignLife #UX

Most mobile apps lose people in the same place: the form. You can call it onboarding, setup, KYC, profile, whatever… it’s still a boss fight.

Games don’t start with a boss fight. They start with one move, then another, then they let you win fast so you believe the game is fair.

That’s basically what “game mechanics” do well in apps: they break a scary task into small moves that feel doable and even interesting.

Instead of “Complete your profile,” you give a tiny quest: add one photo. Then a second quest: pick one goal. Then a mini reward that matters: “Cool, now we can tailor your feed.” And if you can make it as fun as in the video below, it's the best.

It’s not about points. It’s about pace.

My favorite trick is turning a big setup into a map. People don’t mind work when it looks like a path.

If your onboarding feels like paperwork, don’t add badges. Change the level design.

#ProductDesign #UXDesign #MobileDesign #UX #DesignThinking

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Viktor Zhytomyrskyi

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The Battle

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Viktor Zhytomyrskyi

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