Huzzah CX Agency

Founder

PURE Spa & Beauty

Head Of Ecommerce

Search & Beyond

Ecommerce SEO and Growth Specialist

A Hume Country Clothing

Digital Marketing and Ecommerce Manager

Investec Structured Products

Search and Insight Specialist

Standard Life

Digital Marketing Manager

We Are AD

Search and Insight Strategist

AmazeRealise

Advised clients at board level on a wide range of search marketing activities covering the following areas; Natural Search, Google Adwords and Paid Search, Conversion Rate Optimisation, Social Media and Content Strategy.

Clients Include:

Scottish Widows Investment Partnership (SWIP) - AXA UK - Lloyds TSB Cardnet - Balfour Manson - The Royal Yacht Britannia - Realise Digital - Precedent - Hymans LLP ... Amongst Others

Search Engine Optimisation Expert

Mackerel Media

Clients Include:

Glengoyne Distillers, Welcome to Scotland, Letts Diaries, Scottish Friendly, Ski Independence, Powderbeds, Turcan Connell Solicitors, Caravan Accessories, AEGON, Consortium

Search Marketing Consultant

Click Funnel Ltd

Clients Included

Mankind Styling & Grooming, Corporate Rewards, Choice Quote Insurance, Petplan Insurance, Collins Debden (Collins Diaries) Ski Independence, The Rapid Home Buyers, Essential Healthcare, Free Agent Central, Abernethy Trust, Bowmore Whisky, Gaelforce Marine

Director

Freelance Klaviyo email and SMS expert helping D2C brands redefine the customer experience

As a seasoned Klaviyo Email Marketing and SMS Expert, I specialize in navigating the complex landscape of customer communication for direct-to-consumer (D2C) eCommerce brands. For D2C brands the undoubted challenges in maintaining effective customer engagement are multifaceted:

Many D2C brands struggle to capture the fleeting attention of their audience. Amidst the clutter of daily emails and texts, their messages often go unnoticed or, worse, unopened.

This lack of engagement leads to missed opportunities in nurturing leads, converting sales, and building long-term customer relationships. Brands find themselves in a cycle of hit-or-miss campaigns, resulting in inconsistent revenue streams and a diluted brand voice.

Here's where my expertise comes into play. Utilizing Klaviyo's powerful suite, I craft tailored email and SMS strategies that stand out. 

My approach involves:

> Data-Driven Segmentation: Leveraging Klaviyo's analytics to segment audiences effectively, ensuring that the right message reaches the right person at the right time.

> Personalization at Scale: Developing personalized content that resonates with each segment, fostering a sense of individual connection.

> Automated Workflows: Implementing intelligent automation that nurtures leads and engages customers throughout their journey, from welcome series to post-purchase follow-ups.

> A/B Testing: Constantly refining campaigns through rigorous A/B testing, ensuring continual optimization of open rates, click-throughs, and conversions.

> Performance Analysis: Regularly analyzing campaign performance to make data-backed decisions, aligning marketing efforts with business objectives.



With a track record of transforming email and SMS channels into significant revenue drivers, I empower D2C brands to cut through the noise, connect meaningfully with their customers, and drive sustainable growth. 

Let's connect and explore how we can elevate your brand's communication strategy.

Andrew Allfrey

Managing concept-to-launch design for a conversational AI product

Senior Product Designer

Idealogic

Idealogic.design

Senior UX Designer

Ugreator

Product Designer

GROMUS

Qwerty.Software

CEO at Idealogic.Design

Seasoned professional in UI/UX and Product Design with over 10 years of experience, specializing in crafting intuitive user experiences and innovative product solutions. Experienced across diverse industries including Fintech, Blockchain, Aviation, Social Media, AI, Real Estate, and Education, delivering impactful, user-centered designs. 

Skilled in solving complex challenges with strategic design thinking, enhancing user satisfaction, and driving business growth. A proactive and adaptable approach is emphasized, focusing on comprehensive problem-solving and service design. 

Extensive industry knowledge and attention to metrics contribute to organizational success, ensuring that every design project not only meets but exceeds expectations. As a Senior Product Designer, UX/UI insights are integrated with strategic business goals to deliver high-quality, impactful products, continuously improving design delivery and maintenance for users.

Viktor Zhytomyrskyi

Stop shipping screens. Start shipping transitions.

The future of UI feels more like a living surface.Buttons won’t stay boxes for long. The interface will flow instead of flipping. Motion carries meaning, context shapes the layout, and the “feel” becomes the brand. We’ll design behaviors more than screens.

On a 1–10, how “alive” does your UI feel?

#UxUi #ProductDesign #UserFlow #LiquidGlass #Animation #Transition #UserScenarios

Senior Product Designer | UI/UX Designer | UX Researcher @ HP

Most days, our job isn’t “design the best experience.”
It’s “design the best experience we can ship with the team we actually have.

- Users don’t care about our constraints.
- Engineers don’t care about our Dribbble dreams.
- PMs don’t care about either if we miss the release date.

So we live in the tension:
- You know the ideal flow should be 3 steps, but the backend only supports 5.
- You want that smart inline validation, but engineering only has time for a generic error modal.

You’re pushing for accessibility, while someone says “we’ll fix that later.”
The older I get in this field, the less I see it as “users vs devs”
 and more as “team vs problem.”

The real skill is not picking a button. It’s reframing the question:
👉 What’s the smallest thing we can ship that’s kind to users
 and doesn’t crush the dev team?

That means:
1. Involving engineers in discovery, not just handoff
2. Mapping effort vs impact together, not in separate silos
3. Being honest when a “tiny tweak” is actually 3 weeks of work
4. Protecting non-negotiables (accessibility, clarity) and flexing on the rest

When you do that, devs stop seeing you as “the pixel police.”
 They start seeing you as a partner who helps them win too.

Because at the end of the day, the most user-friendly interface
 is the one that shipped… not the one sitting in Figma.

Curious: how do you handle this tradeoff in your team right now—do you tend to push harder for user needs, or for dev feasibility?

#uxdesign #userexperience #productdesign #uidesign #designthinking #uxresearch #designtradeoffs #designconstraints

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Viktor Zhytomyrskyi

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The Battle

Andrew Allfrey

Viktor Zhytomyrskyi

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Viktor Zhytomyrskyi's LinkedIn Performance

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