Andrew Capland

Coach for heads of growth | PLG advisor | former growth @ Postscript, Wistia, HubSpot

I help heads of growth have more influence and impact with 1:1 coaching -  and I help early-stage SaaS teams scale as a product-led growth advisor.

After coaching more than 50 clients, it's become clear... Most Growth Teams face the same struggles:

You’re not always sure which lever to pull to drive meaningful impact.

You don’t have a repeatable operating system, so there's no structured process for prioritizing experiments, aligning across teams, or scaling execution

You're spending too much time convincing instead of executing. You're constantly selling ideas internally, securing resources, and fighting for buy-in.

Your role feels misunderstood because your boss has never done your job, and leadership sees the numbers but doesn’t always recognize the full impact of growth.

You’re ready for the next level but don’t have a clear roadmap to get there.

I'm Andrew

I’m the former growth lead at two high-volume PLG businesses: Director of Growth at Wistia, and Head of Growth at Postscript.

I’ve been where you are.

I’ve built and scaled growth teams from scratch, run hundreds of experiments, and made every mistake in the book. I know what "good" looks like, and I know how overwhelming it can feel without mentorship from someone who's done your job.

Now, I take everything I've learned to help other growth leaders increase their impact and influence.

☎️ Book a call to work with me ☎️
https://deliveringvalue.co/get-started

Founder

Delivering Value offers coaching & advising for product-led growth teams.

Because scaling a product-led business is hard. It's a really effective go-to market model, when done right. But, it’s still relatively new and most companies don’t have someone with extensive PLG experience. 

That means you spend a lot of time and money making mistakes trying to figure it out. Or, you feel overwhelmed by all the content out there, trying to teach yourself.

That’s were the idea of Delivering Value was born. To help early-stage tech companies save time by avoiding common mistakes, learn proven frameworks & methods instead of trying to figure it out themselves, & ultimately grow faster.

Services include:
* 1:1 coaching for heads of growth
* PLG advising for SaaS teams
* Digital products for the growth community

I specialize in helping clients who work at small to mid-sized SaaS companies (usually starting around $8-$10 million in ARR), not tech unicorns. If that sounds like you, send me a message!

Founder @Vidsell.ai | GTM Advisor - Pre Seed > Series A | +12y exp | SaaS B2B | PLS

Hi there! 🙌

A quick TL: DR about myself:

👉 Over 12 years of GTM/ProductLedSales and Growth Marketing experience with a track record in North America, Europe, Latin America, and Africa
👉 Over €40 million in attributable revenue through oversight of funnel strategies and processes
👉 €150+ million in pipeline generated, from early stage to IPO/Enterprise customers
👉 Interesting take: Closed a $500k ACV in less than 30 days
👉 Helped health startup raise 3x seed investment
👉 GTM, ProductLed consultant for early-stage startups, and founder of Vidsell AI (SaaS)
👉 +200 website/app/branding projects launched 
👉 +1M ad budget managed with 100-1 ROI 
👉 Managed teams of up to 6 pros, and led projects with Ops, Dev, Mkt, Sales, and Management
👉 Product hunt gold profile, made multiple products #1 day, week, and month
👉 Featured on Amazon BestSeller "PRODUCT MARKETING WIDSOM" by Nitin Kartik
👉 Newsletter "FutureGrowth" with +2,000 marketeers, sales, and founders
👉 +28k followers on LinkedIn and X combined

On a personal side:
👉 Father of 1 👶
👉 Travelled to 36 countries, in 4 continents and counting
👉 Photographer for 7 years and had my own studio
👉 Hiker enthusiast

I've also taken on fractional work, such as serving as Head of Growth and GTM Advisor for various early-stage startups, and I'm always looking for cool brands that want to go fast-paced.

If you want to get advisory, add me to your LinkedIn network or send a direct email: growthwithalex@gmail.com

Nice meeting you!

Alexandre Contador

What 2025 made very clear — and what will matter even more in 2026 👇

1. Relentless re-planning - Plans are living systems, not annual docs
2. ICP drift is real - Revalidate who buys, why, and when
3. Signals over scale - Intent beats volume. Every time
4. Timing > messaging - The right message at the wrong time still fails
5. Founder-led GTM stays undefeated - Delegation too early kills learning
6. Social trust > brand reach - Founders are the distribution layer
7. Sales + Product + Growth = one loop
8. PLG is table stakes, not a strategy - Value first, motion second
9. Time-to-value obsession: Not features. Not roadmaps.
10. Perfect MVPs are the new baseline: Broken ≠ scrappy anymore
11. Prototype faster than you debate: Feedback is the shortcut
12. Calls are gold mines: Your market tells you everything - if you listen
13. Retention is the new growth hack: Churn kills optionality
14. GEO > SEO: You’re optimizing for models, not just humans
15. If AI can’t “find” you, you don’t exist: Search, answers, copilots, agents
17. Systems beat heroics: Burnout isn’t a badge

Missing any? Comment below so we can start the year in strength!

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