Andrew Capland

Camp Solo

Camp Solo is a private community for solopreneurs to exchange ideas, share experiences and resources, and find real support through the highs and lows of running your own business - campsolo.co

Co-Founder

Delivering Value

I help heads of growth accelerate their careers with 1:1 coaching, and I help early-stage SaaS teams scale as a product-led growth advisor.

Services include:
* 1:1 coaching for heads of growth
* PLG advising for SaaS teams

I specialize in helping clients who work at small to mid-sized SaaS companies (usually starting around $6-$10 million in ARR). If that sounds like you, send me a message!

I've supported clients from amazing companies like:
copy.ai
Notion
Sprout Social
Pendo
Lusha
Whimsical
Motion

Founder

Delivering Value Podcast

Candid conversations with growth leaders about the setbacks, feedback, and self-doubt that almost derailed their careers - and instead shaped their path to success.

No growth tactics, playbooks, or guides. Just raw stories from the trenches and lessons to help others encountering the same challenges.

Subscribe 👇

Podcast Host

Proof-of-Skill

Product-led Growth Advisor

Protocols

Navattic

Advisor

Happeo

Product-led growth advisor

Contingent

Advisor: product-led growth

Expel

Avrios

Product-led growth Advisor

Coach for heads of growth | PLG advisor | former growth @ Postscript, Wistia, HubSpot

After coaching more than 50 clients, it's become clear... Most Growth Teams face the same struggles:

You’re not always sure which lever to pull to drive meaningful impact.

You don’t have a repeatable operating system, so there's no structured process for prioritizing experiments, aligning across teams, or scaling execution

You're spending too much time convincing instead of executing. You're constantly selling ideas internally, securing resources, and fighting for buy-in.

Your role feels misunderstood because your boss has never done your job, and leadership sees the numbers but doesn’t always recognize the full impact of growth.

You’re ready for the next level but don’t have a clear roadmap to get there.

I'm Andrew

I’m the former growth lead at two high-volume PLG businesses: Director of Growth at Wistia, and Head of Growth at Postscript.

I’ve been where you are.

I’ve built and scaled growth teams from scratch, run hundreds of experiments, and made every mistake in the book. I know what "good" looks like, and I know how overwhelming it can feel without mentorship from someone who's done your job.

Now, I take everything I've learned to help other growth leaders increase their impact and influence.

☎️ Book a call to work with me ☎️
https://deliveringvalue.co/get-started

Delivering Value offers coaching & advising for product-led growth teams.

Because scaling a product-led business is hard. It's a really effective go-to market model, when done right. But, it’s still relatively new and most companies don’t have someone with extensive PLG experience. 

That means you spend a lot of time and money making mistakes trying to figure it out. Or, you feel overwhelmed by all the content out there, trying to teach yourself.

That’s were the idea of Delivering Value was born. To help early-stage tech companies save time by avoiding common mistakes, learn proven frameworks & methods instead of trying to figure it out themselves, & ultimately grow faster.

Services include:
* 1:1 coaching for heads of growth
* PLG advising for SaaS teams
* Digital products for the growth community

I specialize in helping clients who work at small to mid-sized SaaS companies (usually starting around $8-$10 million in ARR), not tech unicorns. If that sounds like you, send me a message!

I'm helping a bunch of people update their resumes. And I'm seeing a new format that’s working right now - it's different from the advice we've been told for years.

The old way was all about results:

- took [thing] from A --> B 
- increased conversion rate of [thing] Z%
- scaled to $XX,XXX MRR

Good stuff for sure.

But without the context of the business (size, stage, gtm model) the reader can't tell if those results are a single, triple, or a home run.

And the same title in growth can mean five different things depending the stuff above too. 

That is why strong candidates keep getting overlooked.

After working with several growth leaders on their job searches in 2025, I started testing a different way to structure their resumes.

What emerged from that experimentation became the CATER framework.

(ironic because everyone says to “cater” your resume to the role. But this actually helps you cater it to what you actually did.)

Here's the gist:

Use one bullet for each
- context: what kind of company you were at (size, stage, GTM)

- accountability / ownership: the KPIs you were responsible for + the surface area you owned

- team: who you managed, how the team changed, who you worked with

- execution + results: what you did and how it went (most resumes start here… which is why they fall flat)

Then you can go deeper with 3-4 bullets for the E/R part of the acronym.

Once you stack your resume in this order, it reads like a cohesive story - and it allows your future interviewers to ask much better questions. 

Curious if anyone else has tried this. It’s been working really well for the folks I’m helping.

ps - I just did a deep dive about this on substack + youtube: https://lnkd.in/edC7NWWB

Coach for heads of growth | PLG advisor | Former 2x growth lead (Wistia, Postscript) | Co-Founder Camp Solo | Host Delivering Value Pod 🎙️

I’m 39. Have 2 kiddos. And run two businesses from Massachusetts 👋

Before this, I spent 12 years growing B2B SaaS companies like Wistia, Postscript, and HubSpot.

Now, I'm growing my own stuff.

Delivering Value (my core business):
- 1:1 coaching for people who lead growth teams
- advising product-led companies on scaling systems
- podcast where growth leaders share their toughest career moments

Camp Solo (my second business):
- private community for ambitious solopreneurs
- members share wins, losses, and build together

Here’s what that looks like day to day 👇

5:45am - wake-up to screaming 17mo old
6-8 am - get everyone fed, dressed, and out the door
9-10 am - workout and shower
10–2 pm - coaching & advisory calls
2–5 pm - creative work and business ops
5:30 - 8 - dinner and family time

Organic content is my growth engine. I:

- share lessons from my 13 yrs in the tenches
- give insights from 85+ coaching clients
- build in public, even though my college friends think its cringy

Running solo looks polished from the outside, but I ride a roller coaster of emotions depending on the moment.

Still, I wouldn’t trade it.

That's a small tax to pay for the freedom of being an entrepreneur.

ps - if you're thinking of going solo, drop your questions below. Happy to share what I’ve learned so far.

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If you like to…

explain your job to everyone you work with (again and again)
constantly beg for resources (and get told “not this quarter”)
feel like you’re the only one prioritizing the business over personal agendas

…might I recommend a career in growth?

The great paradox of career growth: 
People who get promoted fastest tend to do less, not more.

- they're not volunteering for every new opportunity
- they're not working the most hours
- they're not the most responsive

They’re choosing the right opportunities. And making sure everyone knows WHY those choices matter.

I’ve seen this pattern again and again.

First as someone who climbed from IC to Head of Growth.
Now as a coach to dozens of growth leaders doing the same.

Promotions don’t go to the hardest workers doing the most units of work.
(at least not once you reach Director or VP level)

They go to the people who create the most impact. 

I recorded an 11-minute video breaking down the four habits that separate high performers from everyone else, including how to:

align perfectly with your boss
protect your focus
manage up like a pro
make your work visible (without playing politics)

watch it here: 
https://lnkd.in/evABPJ8T

Signup page: your trial expires in 14 days
In-app banner: your trial expires in 14 days
Welcome email: your trial expires in 14 days
The SDR: “you have 14 days to enjoy your trial”

Someone, writing into support:

“Hey, how long is the trial?”

I’ve made all of these mistakes as a former 2x head of growth:

- I created sweet dashboards nobody used.
- I kept weak experiments alive way too long.
- I over-engineered work that could’ve been quick/scrappy.
- I wasted time on projects when I should have pushed back instead.
- I scoped work to the resources I had (instead of advocating for the resources I really needed)

Each seemed small at the time. 

But over months and years, these little mistakes add up. Learning to spot (and fix) them was a turning point. 

Sometimes the most important lessons aren’t the latest tactics, channels, or frameworks.

What’s the small mistake you wish you had caught earlier?

Project Fuze

PEOPLE, organizing themselves in a STRUCTURE in order to create value in form of a PRODUCT. Put simply, this is how the world is built.
The challenge: construct the perfect combination of people, structure, and product for any project to take off.

• 1:1 Consulting & advisory to product leaders, startup founders, and corporate venture builder
• Ad-hoc support by user engagement audits, onboarding & feature reviews.

→ Led 15+ tactical projects on onboarding, user engagement & retention in B2C / B2B SaaS, product-led growth, and monetization
→ i.a. increased feature adoption by 43%, Day 0 activation from 37% to 56%, funnel conversion +70%, and lots of team wins
→ Built 2 AI products as side projects (RadicalDots, Preggjoy)

Just doing fun projects, solving difficult problems with awesome people!

Founder & Co-Conspirator

PowerUs

Brought on to help build the digital home of the skilled blue-collar worker.
Then:
• Guidance during & execution of strategy pivot
• Development of user vision journey
• Executed major revamp in the core platform product for discovery
• Led core platform product squad (user journey & recommendation system)

Senior Product Manager - User Engagement & Retention (Freelance)

KADACON - The Interaction Factory

A boutique consulting firm, focused on bridging the gap between digital products and analogue human beings.

50+ projects in corporate innovation & startup environment: from incubation to MVP to internationalization of apps & services (B2C & B2B)

Framework to construct User Engagement & Retention in products. Significant positive impact on metrics of 10M+ users across various apps & software.

Clients included: Daimler AG, Fastic, AUDI AG, EcoMove, Quora, Faller, Dr.Sam, ...

User Interaction | Habit Fostering | Business Model Success Prediction | Organizational Effectiveness

Co-Founder & Managing Director

myroundpen

Strategic Advisor

• Spearheaded internationalization & localization of Mercedes me connect beyond the EU market (Middle East, Asia, RSA, LatAm)
• Project coordination for the connected mobility cluster (~30 people)

Connected Mobility, Strategy & Business Model Development

Innovative Management Partner (IMP)

Management Consulting
Business Model Development
Innovation Management

Intern

Carl Zeiss AG

Intern at Corporate Communications

SPORTTOTAL Sportmarketing

German Baseball and Softball Federation

Betreuer und Delegation Leader Senior Nationalteam

I spent the last decade building organizations around new products and construct systems to unlock growth for existing products that have touched 10M+ people.

Started a successful boutique consulting firm in 2017, walked away in 2021 to focus on advising ambitious leaders and building products for progress.

User Engagement | Habit Fostering | Venture Architecture | Business Model Development

Add personal message, let's start a conversation!

Quick Background:
Founded & grew a consulting firm for digital products/business models for 5 years. Specific focus on the interaction between analog user and digital product (https://kadacon.com/).

50+ projects in corporate innovation environment: from incubation to MVP to internationalization of apps & services (B2C & B2B). Biggest complexity: Mercedes me

10+ advisories to start-ups from early stage to traction & growth on user engagement & retention.

Developed framework to construct user engagement in products, which positively impacted metrics of over 10 million users in a wide variety of products. (https://pitch.com/v/the-user-engagement-framework-bsx3qn)

Currently consultant & sparring partner for corporate & venture-backed start-ups primarily on the path to product-market fit and user-centric evolution. (https://www.projectfuze.com/sparringspartner-de)

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