Andrew Capland

Coach for heads of growth | PLG advisor | former growth @ Postscript, Wistia, HubSpot

I help heads of growth have more influence and impact with 1:1 coaching -  and I help early-stage SaaS teams scale as a product-led growth advisor.

After coaching more than 50 clients, it's become clear... Most Growth Teams face the same struggles:

You’re not always sure which lever to pull to drive meaningful impact.

You don’t have a repeatable operating system, so there's no structured process for prioritizing experiments, aligning across teams, or scaling execution

You're spending too much time convincing instead of executing. You're constantly selling ideas internally, securing resources, and fighting for buy-in.

Your role feels misunderstood because your boss has never done your job, and leadership sees the numbers but doesn’t always recognize the full impact of growth.

You’re ready for the next level but don’t have a clear roadmap to get there.

I'm Andrew

I’m the former growth lead at two high-volume PLG businesses: Director of Growth at Wistia, and Head of Growth at Postscript.

I’ve been where you are.

I’ve built and scaled growth teams from scratch, run hundreds of experiments, and made every mistake in the book. I know what "good" looks like, and I know how overwhelming it can feel without mentorship from someone who's done your job.

Now, I take everything I've learned to help other growth leaders increase their impact and influence.

☎️ Book a call to work with me ☎️
https://deliveringvalue.co/get-started

Founder

Delivering Value offers coaching & advising for product-led growth teams.

Because scaling a product-led business is hard. It's a really effective go-to market model, when done right. But, it’s still relatively new and most companies don’t have someone with extensive PLG experience. 

That means you spend a lot of time and money making mistakes trying to figure it out. Or, you feel overwhelmed by all the content out there, trying to teach yourself.

That’s were the idea of Delivering Value was born. To help early-stage tech companies save time by avoiding common mistakes, learn proven frameworks & methods instead of trying to figure it out themselves, & ultimately grow faster.

Services include:
* 1:1 coaching for heads of growth
* PLG advising for SaaS teams
* Digital products for the growth community

I specialize in helping clients who work at small to mid-sized SaaS companies (usually starting around $8-$10 million in ARR), not tech unicorns. If that sounds like you, send me a message!

CloudSEK

CloudSEK is a B2B cyber intelligence company that predicts cyber threats

Senior Manager, Product Marketing & Content

Prodastic

Product Marketing content for B2B AI startups - Messaging, Positioning, & Strategic Narrative

Head of Product Marketing

SentiSum

SentiSum is a B2B customer intelligence SaaS that analyzes customer service data to furnace qualitative insights.

NetBramha - Global UX Design Studio

VP of Marketing

Quantum Phinance

Quantum Phinance a B2B FinTech SaaS that automates sensitive financial calculations for AMCs, Banks, and Insurance Houses

Product Marketing Manager

Lemon Tree Hotels

Lemon Tree Hotels is the largest hospitality group in the world by number of rooms

Sales Manager

Free Elevator Pitch template in profile | Product story consulting for B2B AI startups: Messaging, Positioning, & Strategic Narrative | Founder at Prodastic⚡️

TL;DR: I work with CEOs of B2B AI startups to get them more demos and signups with powerful product storytelling.

→ Positioning Strategy
→ Product Messaging
→ Strategic Narrative

Excited?

Book an intro call with me https://app.lemcal.com/@prodastic

-

You're a CEO at a B2B AI startup.

You know how critical product storytelling is.

But you’re clueless about how to nail it.


You’ve tried to put the bits and pieces together,

Used templates and followed guides.

But nothing seems to work.


Your messaging lacks clarity.

You’re customers aren't connecting.

Differentiation feels like a distant dream.


Been there, done that.

I understand how frustrating it is.

But it doesn’t have to be so difficult.


I can help you craft a unique product story that hits the bulls-eye.

With 8 years of experience doing this, I’ve got you covered.

And I have been creating stories since I was 8.


So if you are ready to:

→ Explain your value and benefits so clearly that your target customers go, "Wow, I need this now!”
→ Map your product to the perfect category so it automatically blows their minds
→ Stand out in the ever-evolving, crowded AI space

Book an intro call with me https://app.lemcal.com/@prodastic


Your Epic Product Story Starts Here!

Chat soon!

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The Battle

Andrew Capland

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