Andrew Capland

Coach for heads of growth | PLG advisor | former growth @ Postscript, Wistia, HubSpot

I help heads of growth have more influence and impact with 1:1 coaching -  and I help early-stage SaaS teams scale as a product-led growth advisor.

After coaching more than 50 clients, it's become clear... Most Growth Teams face the same struggles:

You’re not always sure which lever to pull to drive meaningful impact.

You don’t have a repeatable operating system, so there's no structured process for prioritizing experiments, aligning across teams, or scaling execution

You're spending too much time convincing instead of executing. You're constantly selling ideas internally, securing resources, and fighting for buy-in.

Your role feels misunderstood because your boss has never done your job, and leadership sees the numbers but doesn’t always recognize the full impact of growth.

You’re ready for the next level but don’t have a clear roadmap to get there.

I'm Andrew

I’m the former growth lead at two high-volume PLG businesses: Director of Growth at Wistia, and Head of Growth at Postscript.

I’ve been where you are.

I’ve built and scaled growth teams from scratch, run hundreds of experiments, and made every mistake in the book. I know what "good" looks like, and I know how overwhelming it can feel without mentorship from someone who's done your job.

Now, I take everything I've learned to help other growth leaders increase their impact and influence.

☎️ Book a call to work with me ☎️
https://deliveringvalue.co/get-started

Founder

Delivering Value offers coaching & advising for product-led growth teams.

Because scaling a product-led business is hard. It's a really effective go-to market model, when done right. But, it’s still relatively new and most companies don’t have someone with extensive PLG experience. 

That means you spend a lot of time and money making mistakes trying to figure it out. Or, you feel overwhelmed by all the content out there, trying to teach yourself.

That’s were the idea of Delivering Value was born. To help early-stage tech companies save time by avoiding common mistakes, learn proven frameworks & methods instead of trying to figure it out themselves, & ultimately grow faster.

Services include:
* 1:1 coaching for heads of growth
* PLG advising for SaaS teams
* Digital products for the growth community

I specialize in helping clients who work at small to mid-sized SaaS companies (usually starting around $8-$10 million in ARR), not tech unicorns. If that sounds like you, send me a message!

Hey, I’m Sam
I’ve spent the past decade helping startups scale from 0 to 8-figures, leading marketing for products that reached 8M+ users. And if there’s one thing I’ve learned, it’s this:

Most startups don’t have a marketing problem. They have a customer understanding problem.

I’ve seen it happen over and over:

- A startup hits $2M ARR and suddenly, what used to work: founder-led sales, scrappy paid acquisition- stops scaling.
- They try the usual fixes: more ad spend, new channels, hiring an agency - but nothing moves the needle.
- They burn cash testing random tactics without actually knowing what makes customers buy, stay, and refer.

That’s where I come in.

I don’t believe in blind optimizations or playbook strategies.
 
I believe in getting inside your customers’ heads, so we can build a growth system that’s actually designed to work for your unique audience and business.

What Makes Growth Studio different?
Most agencies move too slow.
They hand you off to junior teams who’ve never actually scaled a business.
They build “strategies” in a vacuum - without ever talking to your customers.

That’s not how we operate.

We work directly with founders to get to the root of why their growth has stalled - and move fast to fix it.

✔️ We start by deeply understanding your customers - what they need, what makes them convert, and why they stick around.
✔️ We take full ownership of your paid acquisition & growth strategy - no outsourcing to a junior team.
✔️ We act as an embedded growth partner - not a consultant handing over a deck.

This isn’t about quick wins. It’s about building a scalable acquisition system that compounds over time - so you can grow without the guesswork.

Learn more: https://joingrowthstudio.com

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Andrew Capland

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