Andrew Constable, MBA, LSSBB

Do you have a real strategy or just a plan that looks like one? 

Most organisations fail because their strategy isn’t clearly defined or it isn’t consistently executed.

Leaders tell me the same thing again and again:

“We are not confident our strategy is the right one and even when it is, it’s not being delivered. 

This dual challenge - strategy design and execution - is the core problem I help organisations with. 

𝐖𝐡𝐨 𝐈 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡

CEOs, Chief Strategy Officers, transformation leaders, and senior teams who want to:

↳ Clarify strategic choices and sharpen where-to-play/how-to-win
↳ Align functions and break down siloed execution
↳ Turn Balanced Scorecards, KPIs, OKRs into performance drivers—not reporting tools
↳ Build a culture of discipline, focus, and accountability using EFQM
↳ Strengthen innovation and business model design
↳ Move from “strategic plans” to measurable, sustainable results

Whether working in Europe, North America, Asia, or the GCC, these challenges show up everywhere—and the costs are universal.

𝐇𝐨𝐰 𝐈 𝐇𝐞𝐥𝐩

I partner with leadership teams in:

1. Strategy Formulation
Clear choices, evidence-based design, and actionable strategic narratives using tools like Play-to-Win, Blue Ocean Strategy, and strategic foresight.

2. Strategy Execution Systems
Balanced Scorecards, OKRs, KPI and EFQM systems built to activate action—not bureaucracy.

3. Business Model Innovation
Helping organisations reimagine how they create, deliver, and capture value using Strategyzer, Lean Startup, and evidence-based innovation practices.

My approach blends practical execution expertise with the rigour of academic research and global experience.

𝐖𝐡𝐲 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐂𝐡𝐨𝐨𝐬𝐞 𝐭𝐨 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 𝐌𝐞

↳ Thinkers360 Top Voice 2023–2025 for strategy / innovation
↳ International experience with organisations including IBM, Roche, Symrise, NEC, and Informa
↳ Deep expertise across strategy formulation, execution, and business model innovation
↳ 2x Master's degrees, MBA & Master of Professional Practice  + DBA candidate researching the root causes of strategy–execution failure
↳ Certified in the world's leading strategy / Innovation frameworks

Credentials matter only because they help me solve the problem that matters most:

👉 Closing the gap between strategy design and strategy delivery.

When organisations fix that gap, they move faster, innovate smarter, and sustain higher performance.

If your strategy isn’t fully translating into results, let’s talk.

📩 andrew.constable@visualisesolutions.co.uk
🌐 www.visualisesolutions.co.uk

Principal Managing Partner

We are a consulting firm headquartered in the heart of Leicestershire, UK.

We help medium-sized businesses innovate and make measurable progress towards their business outcomes so their companies thrive.

Over the years, we’ve used proven and guaranteed Innovation and strategy execution processes to generate tangible business outcomes in 12 weeks ⏱️ for companies including Roche, IBM and many others.

Our services include

Innovation Programmes 🌟
Strategy Execution Programmes 🌟
OKR Programmes 🌟
Strategic Management 🌟

Working with a budget? Let’s talk.

Andrew Constable, MBA

Strategy fails long before execution.

It fails at posture.

Most organisations don’t have a strategy problem.
They have a strategic posture problem.

Here’s what that actually means:

☑ Strategic posture is your dominant orientation.
↳ Are you aggressive or defensive?
↳ Shaping markets or reacting to them?
↳ Optimising for efficiency or innovation?
↳ Protecting the core or exploring new growth?

It reflects:
↳ Risk appetite
↳ Growth ambition
↳ Competitive intent
↳ Innovation intensity
↳ Resource allocation bias

It’s the umbrella logic behind every " where to play " and " how to win " choice.

And most leaders never make it explicit.

The 4 classic postures (Miles & Snow model):

☑ Prospector
↳ Constant innovation
↳ First-mover behaviour
↳ High risk tolerance
↳ Heavy R&D investment

Example: Tesla in its early EV push.

☑ Defender
↳ Protects core markets
↳ Cost discipline
↳ Operational efficiency
↳ Limited innovation

Example: Ryanair.

☑ Analyzer
↳ Hybrid model
↳ Defends the core
↳ Selectively innovates
↳ Follows proven breakthroughs

Example: Apple.

☑ Reactor
↳ No consistent logic
↳ Strategy by pressure
↳ Internal misalignment

This isn’t a posture.
It’s a warning sign.

Now here’s where most companies get it wrong:

They confuse posture with strategy.

Strategic posture = broad stance.
Strategy = specific choices.

Posture shapes:
☑ Investment decisions
☑ KPI design
☑ Org structure
☑ Talent profile
☑ OKRs

If your KPIs reward Defender behaviour…
But leadership declares a Prospector ambition…

You don’t have a performance issue.

You have structural hypocrisy.

That’s how the strategy–execution gap widens.

Posture must be visible in:

☑ Capital allocation
☑ Leadership behaviour
☑ Performance systems
☑ Capability building

If it’s not embedded in systems,
it’s just rhetoric.

Another lens to think about posture:

☑ Offensive vs Defensive
☑ Growth vs Harvest
☑ Differentiation vs Cost Leadership
☑ Exploration vs Exploitation

At its core:

Strategic posture is your organisation’s attitude toward uncertainty and competition.

Make it explicit.
Align systems to it.
Or accept drift.

Strategy doesn’t fail in PowerPoint.
It fails in posture.

Ps. if you like content like this, please follow me.

Andrew Constable, MBA, Prof M

customercentric and sustainable products and business models, through facilitation and coaching

The most expensive mistakes in industrial product development rarely happen late.
They happen at the very beginning — when teams believe they already know enough to commit.

In that moment:

• assumptions feel like facts
• direction feels logical
• confidence replaces evidence
• budgets and engineering capacity get locked
• and reversing course becomes costly or impossible.

This is what I call false certainty before commitment.

Industrial companies don’t usually fail because of bad execution.
They fail because critical decisions were made on invisible, untested assumptions long before development resources were committed.

That’s where I come in.

I design decision processes for industrial leadership and product teams exactly at the point where:

• a product idea feels right but lacks evidence
• multiple options compete for development capacity
• market assumptions are driving internal commitment
• strategic direction is being locked before real validation
• circular business model decisions increase systemic risk.

My role is not to create ideas.
Not to build consensus.
Not to decide for you.

My role is to make decision-relevant assumptions visible, structure uncertainty and help teams gain clarity before serious resources are committed.

Because once development budgets, engineering capacity and roadmaps are locked, every wrong assumption becomes expensive.

If you are currently facing an early product, market or business model decision that feels “already decided” - that is exactly the moment where an external decision perspective prevents costly lock-in.

Florian Hameister

CUSTOMERS BUY TRANSFORMATION, NOT PRODUCTS

Brian Tracy nails it:
“People don’t care about you, your company, or your product.
They only care about one thing: What does it do for me?”

That’s the brutal truth.
Customers don’t buy features.
They don’t buy tech specs.
They don’t even buy products.

They buy:
➪ A result.
➪ A benefit.
➪ At the highest level: a transformation in their life or work.

Innovation teams often forget this. They get caught up in technology, internal milestones, or company pride.
But in the end, the only filter that matters is:
👉 Does this product transform something for the customer?

Because if the answer is no, they won’t care.

Lesson: Innovation is not about what you create.
It’s about the change it creates for someone else.


_ _ _



👋 Hi, I’m Florian!
💡 I help industrial companies make better decisions earlier in product development — before budgets are burned on the wrong ideas.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

🖼️ Video: All rights and credits belong to the respective owner(s).

Decision Risks Before Product Commitments | I help industrial decision-makers avoid costly mistakes before development budgets, capacities, and roadmaps are locked in.

UNTERNEHMERTUM LÄSST SICH LERNEN

Heute Vormittag an der Friedrich-List-Schule.
24 Schülerinnen und Schüler der 11. Klasse.
Alle mit einer Idee für den Gründerpreis.
Aber noch ohne klare Struktur.

Gemeinsam mit 7 Wirtschaftsjunioren haben wir daran gearbeitet.
Pierre Kublik, Peer Makowski, Alexander Starke, Alexander Haase; Marcel Bollrath, Raphael Sostmann

Start mit einem Quiz:
Warum scheitern die meisten Start-ups?

Dann ging es an die eigenen Konzepte mit dem Business Model Canvas
 ➪ Für wen ist die Idee gedacht?
 ➪ Welches Problem wird konkret gelöst?
 ➪ Was wird wirklich angeboten?

8 Teams mit 8 Praktikern und viele ehrliche Fragen.

Was mich beeindruckt hat:
Die Ernsthaftigkeit.
Der Wille, Annahmen zu hinterfragen.
Der Wunsch nach Klarheit.

Feedback:
4,7/5 für die Experten-Tipps
4,6/5 für das Format
4,5/5 für das Business Model Canvas

Struktur schafft Klarheit.
Und Klarheit schafft bessere Entscheidungen.



Wirtschaftsjunioren Kassel e.V.
#Wirtschaftsjunioren #Gründerpreis #Innovation #BusinessModelCanvas

Entscheidungsrisiken vor Produkt-Commitments | Ich unterstütze industrielle Entscheider dabei, Fehlentscheidungen zu vermeiden, bevor Entwicklungsbudgets, Kapazitäten und Roadmaps fixiert werden

WELCOME TO THE MUSEUM OF FAILURE.

Where bad ideas, overhyped products, and innovation missteps get their moment of fame. 

From plastic bicycles that broke apart, to Ford’s infamous Edsel—where pressing the horn put the car in reverse—every exhibit tells the same story:

💡 Failure isn’t the problem. Not learning from it is.

Too often, companies bury their failures instead of analyzing them.
But the best innovators don’t just celebrate wins—they study what went wrong.

Because behind every legendary success…
There’s usually a long list of failures that made it possible.
Shown in the wonderful video by Samuel West

What’s your favorite (or most ridiculous) product failure? Share it below! 👇

_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

🖼️ Video: All rights and credits belong to the respective owner(s).

NUMBERS DON’T LIE… OR? 

Ever seen a calculation method that seems to work perfectly—until you try it with different numbers?

That’s exactly what happens in this video.
Try the square root of 16... I am not the best at math, but I know it is not FIVE.

And it’s a powerful reminder:
📌 Just because numbers look convincing doesn’t mean they’re correct.
📌 Data without context can be misleading.
📌 The real question is: What’s behind the numbers?

In product development and innovation, numbers often give a false sense of certainty:
 •	Business cases built on best guesses
 •	Market projections with untested assumptions
 •	ROI calculations based on wishful thinking

Before trusting the numbers, ask yourself:
✔️ What assumptions were made?
✔️ What real evidence supports them?

Numbers can inform decisions, but blind trust in them can lead to expensive mistakes.



_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

🖼️ Video: All rights and credits belong to the respective owner(s).

INNOVATION & STRATEGY — DISTILLED #002

Rita McGrath on innovation governance

KILLING INNOVATION PROJECTS IS EASY. ALMOST TOO EASY.

The current customers push back. The numbers look weak. The board wants certainty.

So the project gets cut.
Nobody complains — because the future customers aren't in the room.
They don't exist yet. They have no voice.

That silence gets mistaken for validation.

This is how organizations systematically defund their own future while believing they're being rigorous.

Who represents the customers you haven't acquired yet in your next portfolio review?


_ _ _



👋 Hi, I’m Florian!
💡 I help industrial companies make better decisions earlier in product development — before budgets are burned on the wrong ideas.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

🖼️ Picture: All rights and credits belong to the respective owner(s).

No alternative text description for this image

CELEBRATE LEARNING – NOT JUST SUCCESS

Most companies celebrate only results.
But innovation depends on something else: systematic learning.

That’s where the Celebration Grid comes in.
It maps behaviors (good practices, experiments, mistakes) against outcomes (success, learning, failure).

Here’s the catch for innovators:

➪ In exploration, you’re usually outside of the “good practices” zone – because you’re searching for something new.

➪ The only proven practices you can use are methods and tools (Design Thinking, JTBD, Testing Business Ideas …).

The easy way: Build it and hope you’re lucky … or presumably fail badly without learning at all.

The better way: Experiments – where you always learn, and sometimes (in the best case) you succeed.

So if you want innovation, you must normalize experiments.

The learning loop is simple:
Celebrate learning → Reduce stigma → Increase innovation speed.

👉 How does your team deal with the tension between “good practices” and “the unknown”?


_ _ _



👋 Hi, I’m Florian!
💡 I help industrial companies make better decisions earlier in product development — before budgets are burned on the wrong ideas.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

INNOVATION & STRATEGY — DISTILLED #003

John Maynard Keynes on mental models

THE BOTTLENECK IN INNOVATION ISN'T IDEAS. IT'S OLD THINKING.

New ideas enter the room.
But the criteria used to evaluate them were built years ago.

The market has shifted. The customer has changed.
The evaluation logic hasn't.

So the new idea gets measured against the old model.
And the old model almost always wins.

Not because the idea was wrong.
Because nobody questioned the lens.

The hardest thing to escape isn't a bad idea. It's a good one that's no longer true.


_ _ _



👋 Hi, I’m Florian!
💡 I help industrial companies make better decisions earlier in product development — before budgets are burned on the wrong ideas.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

🖼️ Picture: All rights and credits belong to the respective owner(s).

CUSTOMERS DON’T BUY BECAUSE THEY’RE 35 AND LIKE YOGA

That’s the problem with personas.

They give you demographic data and fancy “insights” …

➪ but they don’t tell you WHY customers buy.

➪ and they don’t tell you the circumstances under which they buy.

If you don’t understand the causal chain of buying decisions, you’re just designing for averages.
And averages don’t buy.

Lesson: Stop obsessing over personas.
Start uncovering the real insights and understand why customers buy.

👉 Do you still use personas in your product work – or have you moved beyond them?


_ _ _



👋 Hi, I’m Florian!
💡 I help industrial companies make better decisions earlier in product development — before budgets are burned on the wrong ideas.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

Personas are useless

INNOVATION & STRATEGY — DISTILLED #001

Clayton M. Christensen on customer insight

MOST PRODUCT TEAMS COLLECT DATA. FEW COLLECT UNDERSTANDING.

Usage rates. Purchase history. Satisfaction scores.
All useful. None sufficient.

They tell you what happened.
Not why someone chose, switched, or walked away.

Data describes behavior. It doesn't explain decisions.
And in early product development, the decision is exactly what you need to understand.

If you don't know the progress your customer is trying to make — you're guessing.
Expensive, late-stage guessing.

Data tells you what happened. Customer insight tells you what to do next.

_ _ _



👋 Hi, I’m Florian!
💡 I help industrial companies make better decisions earlier in product development — before budgets are burned on the wrong ideas.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

🖼️ Picture: All rights and credits belong to the respective owner(s).

MOST CUSTOMER INTERVIEWS MISS THE REAL STORY

When you ask customers why they bought, most answers are:

➪ Symptoms

➪ Problems

➪ Fake causes

If you stop there, you miss the truth.

Because people often don’t know why they act – or they lie (even to themselves).

That’s why JTBD interviews work differently:

Assume nothing – you don’t know the cause.

Dig deeper – there is always a story behind the “impulse buy”.

Look for tradeoffs – progress always comes with choices.

Play dumb – people explain more when you pretend not to understand.

Everybody lies – your job is to get below the surface story.

Lesson: The goal is not to collect opinions.
It’s to uncover the causal chain of progress.


_ _ _



👋 Hi, I’m Florian!
💡 I help industrial companies make better decisions earlier in product development — before budgets are burned on the wrong ideas.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

TOP 10 jtbd Interview tips

IF YOU CAN’T DEFINE THE IMPROVEMENT, YOU CAN’T SELL IT

Brian Tracy reminds us:
“For 6,000 years, customers have only bought one thing: improvement.”

That’s still true today.
And yet, many innovation teams build features, technologies, or products … instead of focusing on the improvement customers actually want.

The formula is simple:

➪ Customers buy if the perceived improvement is bigger than the cost & effort to use it.

➪ If not, even the smartest R&D team will fail to create adoption.

That’s why methods like Jobs to Be Done or Customer Insights Sprints exist:
To uncover what “improvement” really means for your customers.

Because if you can’t define the improvement, you can’t sell it.


_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

🖼️ Video: All rights and credits belong to the respective owner(s).

ICH WAR LETZTE WOCHE IN EINER SCHULE.

Mal nicht als Elternteil. Als Beobachter.

Vier Stunden. Jugendliche zwischen 12 und 14. Sie haben Aufgaben gelöst – alleine, in Kleingruppen, im Team. Wir vier aus der Wirtschaft haben zugeschaut und beobachtet.

Unsere Aufgabe: Nur Stärken sehen.

Das klingt einfach. Ist es nicht.

Ich habe gemerkt, wie schwer mein Gehirn dagegen arbeitet. Der erste Impuls ist immer: bewerten, einordnen, korrigieren. Wirklich nur zu schauen, was jemand kann – das war am Anfang anstrengend.

Und dann wurde es leichter. Und dann war es schön.

Am Ende haben wir jedem Jugendlichen eine Urkunde mit seinen fünf Stärken überreicht. Das war ein toller Moment.

In Innovationsprozessen machen wir beides falsch:

➪ Manche Ideen werden zu früh tot geredet. „Haben wir schon probiert." „Zu teuer." „Der Chef will das nicht." – bevor irgendjemand wirklich hingeschaut hat.

➪ Andere Ideen werden zu lange geliebt. Teams verlieben sich in ihre Lösung, ohne je zu fragen, ob irgendjemand da draußen dieses Problem wirklich hat.

Beides ist ein Wahrnehmungsproblem.

In der Schule haben wir vier Stunden lang geübt, anders hinzuschauen.

Danke, Steffen, dass Du mich auf die Stärkentage aufmerksam gemacht hast.


_ _ _



👋 Hi, I’m Florian!
💡 I help industrial companies make better decisions earlier in product development — before budgets are burned on the wrong ideas.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

I JAYWALKED TODAY.

Yeah, I'm German. We don't do that. 

In front of me:  a line of cars, green light, nobody going anywhere. Stuck.
I just walked through.

Some guy honked and gave me the finger – because he had green. Also very German.

I get it. And I'd do it again.

Not because rules don't matter to me. My brain just works like that. It always asks: Why are we doing it this way – and does that even make sense right now?

That's basically how I work with people in industrial companies who need to make decisions when nothing is certain.

Oh, and yeah – I could not resist. I gave him the finger back, pointed at the car in front of him, and did a green-light dance. 🥳 

_ _ _



👋 Hi, I’m Florian!
💡 I help industrial companies make better decisions earlier in product development — before budgets are burned on the wrong ideas.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

INNOVATION? NOT REALLY…

Just because something is new doesn’t mean it’s needed.

This product is a feature monster packed with:

⚡ A USB charger (because… your feet need power?)

📸 Front & back cameras (for all your sneaker selfies and spy moments)

🔒 Theft control (so you can see, where your shoes walk without you)

📲 QR code scanner (as if your phone doesn’t already have one)

🔥 Auto-warming soles for -20°C (because sneakers are totally the go-to choice for extreme cold)

My take? 🙈

From a professional perspective, my question to you:
What actual customer problem do these shoes solve better than existing solutions? I am curious, write in the comments.


_ _ _



👋 Hi, I’m Florian!
💡 I help industrial companies make better decisions earlier in product development — before budgets are burned on the wrong ideas.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

🖼️ Video: All rights and credits belong to the respective owner(s).

DOES THIS SOUND FAMILIAR?

“Of course, we’re innovative! We have…”

✅ A dedicated innovation team

✅ Beautifully designed workshop spaces

✅ Fancy job titles that scream innovation

✅ A sleek idea management tool

Sounds impressive, right?

Well… that’s everything you need to play Innovation Theater. 🤭

Because real innovation isn’t about appearances—it’s about outcomes.

Have a wonderful Day 



_ _ _



👋 Hi, I’m Florian!
💡 I help industrial companies make better decisions earlier in product development — before budgets are burned on the wrong ideas.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

🖼️ Video: All rights and credits belong to the respective owner(s).

“DAD, I WANT A CAT!”

Who else has been there? 😂

Kids come up with brilliant ideas without fully understanding what they mean.
Like getting a cat… or a dog… or something even wilder.

Ideas are exciting and spontaneous, but their impact and consequences are often far from reality.

Sounds familiar? It should—because the same thing happens in business.

💡 A great idea doesn’t mean a great outcome.
💡 Our assumptions about ideas rarely match reality.
💡 That’s why testing ideas before building them is crucial.

Because sometimes, what seems like a perfect idea turns into unexpected chaos. 🐈🏡😂 and it leaves a deep hole where you buried much money, time, and effort.



_ _ _



👋 Hi, I’m Florian!
💡 I help industrial companies make better decisions earlier in product development — before budgets are burned on the wrong ideas.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

🖼️ Video: All rights and credits belong to the respective owner(s).

MOST PEOPLE BELIEVE that making a product sustainable automatically makes it more desirable to customers.

I believe that making a product sustainable only works if it aligns with what customers truly care about.

Too many companies assume:
🚨 Customers will pay more just because it’s sustainable.
🚨 Green labels alone will drive purchasing decisions.
🚨 Sustainability matters more than price, performance, or convenience.

But in reality, customers make trade-offs. They care about sustainability—but not at any cost.

Want to make sustainability a real business advantage? Align it with customer priorities.

✅ Solve a real problem first—sustainability should be a value-add, not the only value.
✅ Make it easy—customers won’t sacrifice convenience for sustainability.
✅ Price it right—don’t expect people to pay double just because it’s greener.

A sustainable product isn’t just good for the planet. It has to be good for the customer, too.

_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

STRATEGY ≠ PLANNING. 
And what Customers have to do with STRATEGY... 


Many companies confuse planning with strategy—but they are not the same.

📌 A strategy is a set of integrated choices that position you on the playing field -and describe the assumptions of why this is the right one and how you can win.

📌 A plan is a list of things to do—often not connected with an outcome, usually focused on spending resources.

Planning feels safe.
✔️ Build a new factory
✔️ Hire more people
✔️ Launch a new product

Why? Because you control those things.

Strategy feels risky.
✔️ You define an outcome, but CUSTOMERS decide whether it works.
✔️ You can’t prove it in advance—only test, adapt, and execute.


The hard truth:
Companies that mistake planning for strategy are just managing their costs
—
Companies with a real strategy are creating a competitive advantage.

So, is your company planning or strategizing? Let’s discuss. 👇

Watch the whole video of Roger Martin here: https://rpst.in/VyJws

_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

🖼️ Video: All rights and credits belong to the respective owner(s).

EVERYONE THINKS THEY NEED eco-friendly materials, carbon offsets, or a sustainability report to make a real impact.

What they really need is a circular business model, a way to align sustainability with profitability, and solutions that customers are willing to adopt.

Most companies fail because they treat sustainability as an add-on instead of embedding it into their business DNA. They implement green initiatives but don’t connect them to long-term value creation.

If sustainability isn’t integrated into your core strategy, it’s not a competitive advantage—it’s an expense.

_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

MAKING A BUSINESS FUTURE-PROOF IT'S RARELY ABOUT just using recycled materials, cutting emissions, or adding green labels.

It's usually about developing circular business models that balance profitability with long-term sustainability, rethinking resource use, and creating real value for customers and the planet.

If sustainability isn’t embedded in your company’s core identity, it’s not a strategy—it’s a cost.

_ _ _



👋 Hi, I’m Florian!
💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity.
🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation.

📌 Want frameworks & tools to make better product decisions?
🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists.
🔗 Find it in my Featured Section.
📬 Let’s connect! I’d love to hear your take.

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Andrew Constable, MBA

Florian Hameister

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taplio

The Battle

Andrew Constable, MBA

Florian Hameister

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrew Constable, MBA's LinkedIn Performance

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