Andrew Constable, MBA, LSSBB

Do you have a real strategy or just a plan that looks like one? 

Most organisations fail because their strategy isn’t clearly defined or it isn’t consistently executed.

Leaders tell me the same thing again and again:

“We are not confident our strategy is the right one and even when it is, it’s not being delivered. 

This dual challenge - strategy design and execution - is the core problem I help organisations with. 

𝐖𝐡𝐨 𝐈 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡

CEOs, Chief Strategy Officers, transformation leaders, and senior teams who want to:

↳ Clarify strategic choices and sharpen where-to-play/how-to-win
↳ Align functions and break down siloed execution
↳ Turn Balanced Scorecards, KPIs, OKRs into performance drivers—not reporting tools
↳ Build a culture of discipline, focus, and accountability using EFQM
↳ Strengthen innovation and business model design
↳ Move from “strategic plans” to measurable, sustainable results

Whether working in Europe, North America, Asia, or the GCC, these challenges show up everywhere—and the costs are universal.

𝐇𝐨𝐰 𝐈 𝐇𝐞𝐥𝐩

I partner with leadership teams in:

1. Strategy Formulation
Clear choices, evidence-based design, and actionable strategic narratives using tools like Play-to-Win, Blue Ocean Strategy, and strategic foresight.

2. Strategy Execution Systems
Balanced Scorecards, OKRs, KPI and EFQM systems built to activate action—not bureaucracy.

3. Business Model Innovation
Helping organisations reimagine how they create, deliver, and capture value using Strategyzer, Lean Startup, and evidence-based innovation practices.

My approach blends practical execution expertise with the rigour of academic research and global experience.

𝐖𝐡𝐲 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐂𝐡𝐨𝐨𝐬𝐞 𝐭𝐨 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 𝐌𝐞

↳ Thinkers360 Top Voice 2023–2025 for strategy / innovation
↳ International experience with organisations including IBM, Roche, Symrise, NEC, and Informa
↳ Deep expertise across strategy formulation, execution, and business model innovation
↳ 2x Master's degrees, MBA & Master of Professional Practice  + DBA candidate researching the root causes of strategy–execution failure
↳ Certified in the world's leading strategy / Innovation frameworks

Credentials matter only because they help me solve the problem that matters most:

👉 Closing the gap between strategy design and strategy delivery.

When organisations fix that gap, they move faster, innovate smarter, and sustain higher performance.

If your strategy isn’t fully translating into results, let’s talk.

📩 andrew.constable@visualisesolutions.co.uk
🌐 www.visualisesolutions.co.uk

Principal Managing Partner

We are a consulting firm headquartered in the heart of Leicestershire, UK.

We help medium-sized businesses innovate and make measurable progress towards their business outcomes so their companies thrive.

Over the years, we’ve used proven and guaranteed Innovation and strategy execution processes to generate tangible business outcomes in 12 weeks ⏱️ for companies including Roche, IBM and many others.

Our services include

Innovation Programmes 🌟
Strategy Execution Programmes 🌟
OKR Programmes 🌟
Strategic Management 🌟

Working with a budget? Let’s talk.

Andrew Constable, MBA

Strategy fails long before execution.

It fails at posture.

Most organisations don’t have a strategy problem.
They have a strategic posture problem.

Here’s what that actually means:

☑ Strategic posture is your dominant orientation.
↳ Are you aggressive or defensive?
↳ Shaping markets or reacting to them?
↳ Optimising for efficiency or innovation?
↳ Protecting the core or exploring new growth?

It reflects:
↳ Risk appetite
↳ Growth ambition
↳ Competitive intent
↳ Innovation intensity
↳ Resource allocation bias

It’s the umbrella logic behind every " where to play " and " how to win " choice.

And most leaders never make it explicit.

The 4 classic postures (Miles & Snow model):

☑ Prospector
↳ Constant innovation
↳ First-mover behaviour
↳ High risk tolerance
↳ Heavy R&D investment

Example: Tesla in its early EV push.

☑ Defender
↳ Protects core markets
↳ Cost discipline
↳ Operational efficiency
↳ Limited innovation

Example: Ryanair.

☑ Analyzer
↳ Hybrid model
↳ Defends the core
↳ Selectively innovates
↳ Follows proven breakthroughs

Example: Apple.

☑ Reactor
↳ No consistent logic
↳ Strategy by pressure
↳ Internal misalignment

This isn’t a posture.
It’s a warning sign.

Now here’s where most companies get it wrong:

They confuse posture with strategy.

Strategic posture = broad stance.
Strategy = specific choices.

Posture shapes:
☑ Investment decisions
☑ KPI design
☑ Org structure
☑ Talent profile
☑ OKRs

If your KPIs reward Defender behaviour…
But leadership declares a Prospector ambition…

You don’t have a performance issue.

You have structural hypocrisy.

That’s how the strategy–execution gap widens.

Posture must be visible in:

☑ Capital allocation
☑ Leadership behaviour
☑ Performance systems
☑ Capability building

If it’s not embedded in systems,
it’s just rhetoric.

Another lens to think about posture:

☑ Offensive vs Defensive
☑ Growth vs Harvest
☑ Differentiation vs Cost Leadership
☑ Exploration vs Exploitation

At its core:

Strategic posture is your organisation’s attitude toward uncertainty and competition.

Make it explicit.
Align systems to it.
Or accept drift.

Strategy doesn’t fail in PowerPoint.
It fails in posture.

Ps. if you like content like this, please follow me.

Andrew Constable, MBA, Prof M

Terry Heath

Helping B2B Sales Teams Win on LinkedIn | Social Selling & Sales Navigator Training | Expert in LinkedIn Strategy, Content, & Lead Generation

I help B2B sales leaders and consultants turn LinkedIn from a posting habit into a reliable source of sales conversations.

Most teams are active on LinkedIn but see little return. Content goes out. Engagement looks fine. Pipeline does not move.

I work with B2B sales and marketing teams to use LinkedIn and Sales Navigator in a practical, confident and measurable way. The focus is simple. Prospect more effectively, start better conversations, and build a predictable pipeline using social selling skills that feel natural, not forced.

This typically helps teams who are struggling with:
▶ Posting regularly but not generating inbound conversations
▶ Sales teams unsure how to use LinkedIn to create opportunities
▶ Sales Navigator being underused or misused
▶ Over-reliance on automation instead of genuine engagement
▶ Turning content into a structured outreach plan

With over 30 years of leadership experience, I take a straightforward approach that makes LinkedIn accessible across the team. No fluff. No jargon. Just clear actions that produce results.

If you want LinkedIn to become a proactive, consistent part of your sales strategy, follow me here.

I share practical insights every weekday that teams can apply immediately.

 _________________________________________________

Join over 11.5k subscribers to the Practical Guide To LinkedIn newsletter for clear, usable guidance on LinkedIn and social selling.

Managing Director

Helping B2B Professionals Turn LinkedIn & Sales Navigator Into A Consistent Source Of Conversations, Opportunities And Revenue | LinkedIn Trainer | Social Selling Specialist

One small change doubled their LinkedIn enquiries.

Not more posts. Not a better content strategy. Just one fix.

A consultant contacted me recently, genuinely frustrated.

He was doing everything the LinkedIn 'gurus' recommend... 
◾ posting three times a week
◾ sharing real insights
◾ getting decent engagement. 

But actual enquiries? Hardly any.

The painful part was the comments... "This is great stuff!" "Really helpful, thanks". Then nothing. People would engage and just... vanish.

So, instead of overhauling her content, we looked at something most people overlook entirely: whether her profile actually made it clear what she did and who she helped.

When someone landed on her page, it wasn't obvious who she worked with, what problem she solved, or why they should reach out. 

So, we rewrote her positioning. That was it. 
No new content plan, no posting more often... same content, same audience.

Within a few weeks, profile views started turning into conversations. Conversations into calls. Calls into clients.

Here's the thing: content doesn't convert. Clarity does.

Most people don't have a LinkedIn content problem. 
They have a messaging problem.

Quick gut-check: look at your Headline & About section right now. 

Would a first-time profile visitor immediately understand why they should talk to you?

If you're not sure... that's usually part of the problem.

They were doing everything LinkedIn “experts” recommend. Posting three times a week, sharing insights, getting decent engagement.

But enquiries?

Almost none.

And the worst part… people would comment things like:

“Great post.”
“Really helpful.”

Then disappear.

So we looked at one thing most people ignore.

Their offer clarity.

When someone landed on their profile, it wasn’t obvious:

• Who they helped
• What problem they solved
• Why someone should speak to them

So we made one change.

Consistency alone doesn’t win on LinkedIn.

In fact… it’s why most people fail here.

A lot of people believe success comes from simply “showing up”.

Posting regularly.
Hoping for engagement.
Repeating the process.

But visibility alone doesn’t build pipeline.

𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗱𝗼𝗲𝘀

And that comes from doing the right activities repeatedly.

Even when the post doesn’t take off.
Even when notifications are quiet.
Even when time is tight.

Because momentum on LinkedIn compounds.

Every post.
Every comment.
Every conversation.

They stack up.
LinkedIn success isn’t built on motivation.

It’s built on 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿.

But here’s the shift most people miss:

Consistency is not about posting more.

It’s about executing a 𝘀𝘆𝘀𝘁𝗲𝗺.

That’s what the 𝟯𝟲𝟬𝗕𝗿𝗲𝘄 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 is built on.

Instead of random activity, it focuses on five moves:

✅ Create content that speaks directly to your buyers
✅ Engage with your prospects’ posts every day
✅ Start conversations instead of broadcasting messages
✅ Stay visible in the right networks
✅ Repeat the process every week

Do that consistently and something interesting happens.

You stop chasing attention.
And opportunities start coming to you.

Because people don’t buy from the most visible person.
They buy from the person they 𝘀𝗲𝗲, 𝘁𝗿𝘂𝘀𝘁, 𝗮𝗻𝗱 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿.

Consistency builds that.
But consistency doing the 𝗿𝗶𝗴𝗵𝘁 𝘁𝗵𝗶𝗻𝗴𝘀 turns LinkedIn into a system.

And systems win.

So I’m curious: 
What keeps you consistent on LinkedIn?

𝗗𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲 or a 𝗦𝘆𝘀𝘁𝗲𝗺?

Consistency alone doesn’t win on 
LinkedIn.

Three things people get wrong on their LinkedIn profile.

And it quietly kills opportunities.

Not because they aren’t good at what they do.
But because the profile isn’t doing its job.

Here are the three I see most often.

𝟭. 𝗧𝗵𝗲 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲 𝘁𝗮𝗹𝗸𝘀 𝗮𝗯𝗼𝘂𝘁 𝗮 𝗷𝗼𝗯 𝘁𝗶𝘁𝗹𝗲, 𝗻𝗼𝘁 𝗮 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘆𝗼𝘂 𝘀𝗼𝗹𝘃𝗲

“Founder at…”
“Consultant”
“Director of…”

That tells people what you are.
It doesn’t tell them why they should care.

Your headline should answer one question:
“Who do you help and what outcome do they get?”

When someone lands on your profile, they should instantly think:
“Ah… this might be useful to me.”

𝟮. 𝗧𝗵𝗲 𝗔𝗯𝗼𝘂𝘁 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝗿𝗲𝗮𝗱𝘀 𝗹𝗶𝗸𝗲 𝗮 𝗖𝗩

Most summaries start like this:

“I have 15 years of experience…”

The problem?
Your buyer isn’t reading LinkedIn to learn about your career history.

They’re scanning for:
• Do you understand my problem?
• Have you solved it before?
• Can you help me too?

A strong About section speaks to the reader’s world first.
Not your timeline.

𝟯. 𝗧𝗵𝗲𝗿𝗲’𝘀 𝗻𝗼 𝗰𝗹𝗲𝗮𝗿 𝗻𝗲𝘅𝘁 𝘀𝘁𝗲𝗽

This is the biggest one.

People finally understand what you do…
They’re interested…

And then your profile gives them nothing to do next.

No invitation.
No direction.
No simple step.

Just… the end of the page.

A LinkedIn profile should act like a quiet sales page:

• Clear positioning
• Clear value
• Clear next step

Most people spend hours posting content.

But forget that their profile is where interested people go to decide if you’re worth speaking to.

Curious…
When was the last time you actually updated yours?

Why most of your potential clients are gone in 60 seconds...

...
Most LinkedIn messages fail before you even send them.

Not because the message is bad.
Because your profile has already killed the conversation.

Here’s what actually happens.
Someone receives your message...

Before replying, they do three things.

👉 They open your profile
👉 They scan your recent posts
👉 They decide if you’re worth replying to

This entire process takes less than 60 seconds. 

If your profile shows:
❌ Random content
❌ No clear expertise
❌ No evidence of results

The conversation ends there.

No reply. No opportunity. No client.

This is why the 360Brew approach works differently.

It isn’t built on cold messaging.
It is built on conversation permission.

The system looks like this:
→ Visibility
→ Conversation
→ Client

Your content builds authority.
Your engagement creates familiarity.
Your outreach simply starts the conversation.

When those three align, LinkedIn stops feeling like lead generation.

It starts feeling like walking into a room where people already know you.

Curious: 𝗪𝗵𝗲𝗻 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗲𝘀 𝘆𝗼𝘂 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻…

𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘁𝗵𝗶𝗻𝗴 𝘆𝗼𝘂 𝗰𝗵𝗲𝗰𝗸?

Most LinkedIn messages fail before you even send them.

Not because the message is bad.

Because your profile has already killed the conversation.
Here’s what actually happens.
Someone receives your message.
Before replying, they do three things.
They open your profile
They scan your recent posts
They decide if you’re worth replying to
This entire process takes less than 60 seconds.

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The Battle

Andrew Constable, MBA

Terry Heath

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The Battle

Andrew Constable, MBA

Terry Heath

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Posts

Engagements

Likes

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