Andrew Constable, MBA, LSSBB

Do you have a real strategy or just a plan that looks like one? 

Most organisations fail because their strategy isn’t clearly defined or it isn’t consistently executed.

Leaders tell me the same thing again and again:

“We are not confident our strategy is the right one and even when it is, it’s not being delivered. 

This dual challenge - strategy design and execution - is the core problem I help organisations with. 

𝐖𝐡𝐨 𝐈 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡

CEOs, Chief Strategy Officers, transformation leaders, and senior teams who want to:

↳ Clarify strategic choices and sharpen where-to-play/how-to-win
↳ Align functions and break down siloed execution
↳ Turn Balanced Scorecards, KPIs, OKRs into performance drivers—not reporting tools
↳ Build a culture of discipline, focus, and accountability using EFQM
↳ Strengthen innovation and business model design
↳ Move from “strategic plans” to measurable, sustainable results

Whether working in Europe, North America, Asia, or the GCC, these challenges show up everywhere—and the costs are universal.

𝐇𝐨𝐰 𝐈 𝐇𝐞𝐥𝐩

I partner with leadership teams in:

1. Strategy Formulation
Clear choices, evidence-based design, and actionable strategic narratives using tools like Play-to-Win, Blue Ocean Strategy, and strategic foresight.

2. Strategy Execution Systems
Balanced Scorecards, OKRs, KPI and EFQM systems built to activate action—not bureaucracy.

3. Business Model Innovation
Helping organisations reimagine how they create, deliver, and capture value using Strategyzer, Lean Startup, and evidence-based innovation practices.

My approach blends practical execution expertise with the rigour of academic research and global experience.

𝐖𝐡𝐲 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐂𝐡𝐨𝐨𝐬𝐞 𝐭𝐨 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 𝐌𝐞

↳ Thinkers360 Top Voice 2023–2025 for strategy / innovation
↳ International experience with organisations including IBM, Roche, Symrise, NEC, and Informa
↳ Deep expertise across strategy formulation, execution, and business model innovation
↳ 2x Master's degrees, MBA & Master of Professional Practice  + DBA candidate researching the root causes of strategy–execution failure
↳ Certified in the world's leading strategy / Innovation frameworks

Credentials matter only because they help me solve the problem that matters most:

👉 Closing the gap between strategy design and strategy delivery.

When organisations fix that gap, they move faster, innovate smarter, and sustain higher performance.

If your strategy isn’t fully translating into results, let’s talk.

📩 andrew.constable@visualisesolutions.co.uk
🌐 www.visualisesolutions.co.uk

Principal Managing Partner

We are a consulting firm headquartered in the heart of Leicestershire, UK.

We help medium-sized businesses innovate and make measurable progress towards their business outcomes so their companies thrive.

Over the years, we’ve used proven and guaranteed Innovation and strategy execution processes to generate tangible business outcomes in 12 weeks ⏱️ for companies including Roche, IBM and many others.

Our services include

Innovation Programmes 🌟
Strategy Execution Programmes 🌟
OKR Programmes 🌟
Strategic Management 🌟

Working with a budget? Let’s talk.

Andrew Constable, MBA

Strategy fails long before execution.

It fails at posture.

Most organisations don’t have a strategy problem.
They have a strategic posture problem.

Here’s what that actually means:

☑ Strategic posture is your dominant orientation.
↳ Are you aggressive or defensive?
↳ Shaping markets or reacting to them?
↳ Optimising for efficiency or innovation?
↳ Protecting the core or exploring new growth?

It reflects:
↳ Risk appetite
↳ Growth ambition
↳ Competitive intent
↳ Innovation intensity
↳ Resource allocation bias

It’s the umbrella logic behind every " where to play " and " how to win " choice.

And most leaders never make it explicit.

The 4 classic postures (Miles & Snow model):

☑ Prospector
↳ Constant innovation
↳ First-mover behaviour
↳ High risk tolerance
↳ Heavy R&D investment

Example: Tesla in its early EV push.

☑ Defender
↳ Protects core markets
↳ Cost discipline
↳ Operational efficiency
↳ Limited innovation

Example: Ryanair.

☑ Analyzer
↳ Hybrid model
↳ Defends the core
↳ Selectively innovates
↳ Follows proven breakthroughs

Example: Apple.

☑ Reactor
↳ No consistent logic
↳ Strategy by pressure
↳ Internal misalignment

This isn’t a posture.
It’s a warning sign.

Now here’s where most companies get it wrong:

They confuse posture with strategy.

Strategic posture = broad stance.
Strategy = specific choices.

Posture shapes:
☑ Investment decisions
☑ KPI design
☑ Org structure
☑ Talent profile
☑ OKRs

If your KPIs reward Defender behaviour…
But leadership declares a Prospector ambition…

You don’t have a performance issue.

You have structural hypocrisy.

That’s how the strategy–execution gap widens.

Posture must be visible in:

☑ Capital allocation
☑ Leadership behaviour
☑ Performance systems
☑ Capability building

If it’s not embedded in systems,
it’s just rhetoric.

Another lens to think about posture:

☑ Offensive vs Defensive
☑ Growth vs Harvest
☑ Differentiation vs Cost Leadership
☑ Exploration vs Exploitation

At its core:

Strategic posture is your organisation’s attitude toward uncertainty and competition.

Make it explicit.
Align systems to it.
Or accept drift.

Strategy doesn’t fail in PowerPoint.
It fails in posture.

Ps. if you like content like this, please follow me.

Andrew Constable, MBA, Prof M

XERA

XERA enables zero carbon custom build homes at scale, using digital technology solutions.

Co-Founder

Green Axis: Customised, Zero Carbon Homes

Green Axis is a Property Developer delivering customisable, zero carbon homes, in Oxfordshire and the surrounding counties, which respond to local housing requirements and global sustainability objectives.

Bringing 50 years of technical and construction experience, our mission is to use our knowledge and values to develop local projects, with the highest regard for quality, in-service performance and positive impact on climate change.

Enabling Development Director

Sylva Design & Build

We provide design and build solutions, which deliver beautiful green buildings safely and profitably, to the delight of our customers and pride of our team.

Concept to Keys® is a low risk, cost certain build approach that allows you to stay in control of your build without having to take responsibility for the day to day management.

SYLVA HOMES ARE GREEN AND SUSTAINABLE
Green because they deliver well insulated energy efficient homes, which help to reduce running costs and carbon emissions from fuel sources. In addition, our offsite manufacturing approach minimises waste, shortens build time and reduces the impact of site activities.

Development Director

NaCSBA

Our mission is to make custom and self build a mainstream choice for all those seeking a home of their own.

The National Custom & Self Build Association (NaCSBA) is the membership body for the sector. It seeks to deliver more and better homes. Its vision is to make Custom and Self Build a mainstream choice for all those seeking a home of their own.

NaCSBA lobbies for change to create more opportunities for more people to access a custom build or self build home or plot.

Board Member

Stewart Milne Group

Stewart Milne Group is one of the UK's award winning independent house builders and leading timber systems providers.

Stewart Milne Timber Systems, part of the Stewart Milne Group, is the UK’s leading timber systems solutions provider to the housebuilding and commercial sectors. We position ourselves as an integral part of our customers’ building process, and provide innovative solutions. 

We have two factories, in Aberdeen and Witney, Oxfordshire which output a combined 12,000 units each year. Our £10m automated production facility gives us the ability to serve clients across the UK. Our existing clients include private house developers, affordable housing providers, contractors, student accommodation providers and hoteliers. 

By providing proven and quantifiable cost, cash flow and speed of build benefits to our customers, we have cemented our position as market leader for timber system solutions.

Head Of Design

With 20 years of experience in the property development and construction industry, I am passionate about delivering customised, zero carbon homes that respond to local needs and global challenges, solving economic, social and environmental issues.

XERA is a UK-based PropTech SME, on a mission to develop integrated technology solutions to increase housebuilding production and facilitate the delivery of customised zero carbon homes at scale.

XERA develops customised zero carbon homes for open market sale and affordable tenures. Working with private and institutional landowners, together with housebuilders, our custom build model generates enhanced development profits, while giving homebuyers a unique home, configured and personalised to match their lifestyle and preferences.

I am always looking for new opportunities to collaborate with landowners, suppliers, and customers who share my vision and values.

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