WestJet

UX Writer / Content Designer

- Left to gain experience in other industries, but invited back for a future role.
- Worked on product updates for Aeroplan, TD Rewards, and Cash Back loyalty programs.
- Started the Loyalty and Rewards team's guide for content style, terminology, and partner guidelines.
- Established consistency between mobile and responsive web apps to reduce translation and maintenance costs.
- Built a competitive research board analyzing design patterns from other loyalty and rewards
programs.
- Documented a complex FAQ submission process for the content team.
- Reviewed and revised mobile design system documentation.

- Co-designed an informational "mortgage renewals" page that generated a 26% sign in rate, as well as 189% more started renewals and 150% more completed renewals vs. the existing product page.
- Saved $7K in monthly translation costs by creating a repository of CTAs, accessibility content, and their translations.
- Created information architecture for bank account products, driving higher product adoption rate for in-branch customer onboarding flows.
- Worked with product owners and business partners to negotiate strategic goals for UX projects.
- Won an award for excellence and culture (the "Lucille Award").
- Developed a net-new tone framework for the content design system.
- Worked in an agile team. Balanced daily, weekly, and monthly deliverables.
- Created new "Phase 0" guidelines to equip content designers with a better preparation process.
- Created learning and troubleshooting documentation for the Contentful enterprise CMS platform.
- Developed financial product knowledge and legal expectations for writing about them.
- Created information architecture for bank account products, driving higher product adoption rate for in-branch customer onboarding flows.

Employed Historian

Employed Historian was a creator brand that I started to show liberal arts graduates how to build their careers in a job market that wants 3 years of experience from entry-level candidates. I've paused it for now to focus on growing in the UX field.

Creator

Shopify

Here's what I did with my time at Shopify:

- Authored product pages for Shopify Fulfillment Network relaunch.
- Co-designed fulfillment pricing calculator.
- Reduced monthly newsletter production time by two weeks, helped reach open rate of 45%, and wrote the signup page.
- Co-wrote app onboarding experience and drafted a detailed email flow operating in tandem, handing off leads to sales.
- Co-authored UX writing for app's onboarding flow.
- Co-scripted four internal product vision videos that guided the the UX team's product design efforts.
- Authored content guidelines for Shopify Fulfillment Network. Actively interviewed content design candidates for UX teams across Shopify.
- Article featured by Shopify's employer brand on LinkedIn. Scripted soon-to-be-released video case study.
- Led concept development and copywriting on Shopify Fulfillment Network's first formal ad campaign.
- Led copywriting on multiple A/B test campaigns to determine most effective value propositions.
- Created a suite of content and copywriting for Black Friday/Cyber Monday.

aha insurance

I joined the team at aha insurance as an in-house search engine marketer after spending years in agency roles. Here's what we accomplished:

- Increased search engine traffic by 2,100%
- Increased on-site click-through rate from organic search by 440%
- Increased conversions from organic search traffic by over 200%
- Halved the paid search cost per acquisition in 30 days with landing pages
- Tripled site speed (reduced it to one-third of previous load time)
- Maintained a Quality Score of 7 and above with landing page copy
- Solved 954 indexing and site issues in under 45 days with the development team
- Reduced paid search bounce rate by 12% in first 30 days
- Rebuilt the front-end website in Divi on WordPress

Content and SEO Manager

Webb Content

Business owners can't spend their days trying to game the latest hack for 23 additional views on their Facebook posts.

Results matter, and so do your most important resources: your time and money. That's why Webb Content focuses on generating the website traffic that matters for your online sales and marketing funnel. It's consistent, it's reliable, and it creates client-driven sales conversations.

Skeptical? Check out the case studies.

Content Strategist

Honeypot Marketing

I joined Honeypot in the midst of a client’s Black Friday campaign, and I knew it was where I wanted to be. 

This is where I learned to merge creative content with the analytical tools needed to scale marketing operations—all without sacrificing a lead’s experience throughout the Buyer’s Journey.

The highlights of my role at Honeypot include:

- Developing an earned media audience of 80 million viewers for a new media company
- Converting 24 small businesses to attend a single seminar event for the agency
- Converting over 30 qualified leads for a small client's first month of email marketing
- Achieved email click-through rate of 6.5% on cold email campaign
- Managing and growing a Facebook page of 600,000 followers
- Writing asset copy for a Black Friday campaign that generated $70,000 USD in sales
- Contributed blogs to multiple sites with over 50,000 unique monthly visitors
- Leading content development of a knowledge subscription platform for marketers

Content Marketing Specialist

DDE Media

I joined DDE Media right out of grad school, where I began as a writer and evolved into an account manager for the company's expansion into content creation services.

Accomplishments included:
- Learning and writing a textbook for supply chain management logistics.
- Promotion to head of the content marketing division worth two-thirds of the company's revenue.
- Managing $372,000 in accounts across 12 clients.
- Supervising and mentoring a team of 7 writers.
- Developing and launching a company writing course and peer mentoring program.

Writer and Account Manager

Thanks for stopping by! I'm a content designer and UX writer with chops in SEO and content marketing.

I thrive in small teams that tackle ambiguous UX problems, and I'm comfortable in that awkward space between your marketing, sales, and design teams to make your product experience cohesive.

I've worked with Shopify and Meta, and I'm always open to hearing about new projects.

Andrew Webb ✏️

Natalia Bielczyk, PhD

Ontology of Value®

Ontology of Value is an R&D, EdTech, and consulting agency offering: 
1. Innovative career-building workshops, coaching services, and aptitude tests for professionals, 
2. Innovative recruitment, human resources optimization, and team-building solutions for businesses,
3. Business advisory services for public institutions, fast-growing businesses, and VC firms,
4. Research consultancy for projects on the edge between science and business.

Website: https://ontologyofvalue.com/

In this company, I create all the Intellectual Property: research the job market, create educational materials such as books and blogs, design workshops, design video materials, teach, and coach.

Owner

Stichting Solaris Onderzoek en Ontwikkeling

Solaris Onderzoek en Ontwikkeling Stichting is a public foundation set to: 
1. Assist in transfers between academia and industry, 
2. Provide extra mentoring for researchers, 
3. Improve on team work and on fairness in scientific projects.

Website: https://stichting-solaris.github.io/

The foundation has received the ANBI status and as such, it is recognized as an institution for public good in the Netherlands.

I wrote the status for this foundation, combined the team and advisory board, and I take care of the administrative matters.

Founder, Director and Chairperson

Sama Therapeutics

I consulted SAMA Therapeutics, a tech startup revolutionizing Precision Neuropsychiatry.

Senior Scientific Consultant

Radboudumc

I completed the 4-year PhD program in Computational Neuroscience and Cognitive NeuroImaging at the Donders Institute for Brain, Cognition, and Behavior. I drafted and defended a PhD Thesis entitled "Signal Detection and Causal Inference in functional Magnetic Resonance Imaging."

PhD Candidate (Promovendus)

I was assisting by planning and conducting behavioral experiments on rodents in the Translational Psychiatry lab by Dr. Jeffrey Glennon.

Research Assistant

Caltech

I conducted an eye-tracking experiment on a group of high-functioning individuals with autism to examine two leading hypotheses for the psycho-physiological underpinnings of autism.

Autism is a disorder defined by social deficits, including abnormal gaze patterns. 

Previous research suggests that gaze fixation toward the eye region of a face might cause a heightened emotional response in autism, perhaps explaining why individuals with autism avoid looking at the eyes. 

However, alternative hypothesis suggests that individuals with autism function in a different way, namely, they are more reactive to movement than to static stimuli. Therefore, their focus on observing the mouth rather than the eyes in human faces.

Therefore, we tested the pattern of visual response to human and animal faces displayed on the screen in a group of high-functioning individuals with autism benchmarked against neurotypical subjects.

I developed Ontology of Value®, a career incubator and accelerator. This R&D, EdTech, and consulting company conducts research around the job market and builds new tools and practices to help professionals craft their dream careers, and assist businesses create synergistic, healthy, and happy teams in times of AI.

I specialize in optimizing career building strategy, job search, recruitment, and building synergistic teams using psychometrics, AI & ML tools. In Ontology of Value®, we offer workshops, public talks, coaching, consulting, professional training, and scouting services to startups, public institutions, research institutes, corporate clients, and VC firms. We also have a network of thousands of PhDs in STEM worldwide, ready for due diligence in IT, biotech & engineering.

I authored books "What Is out There For Me? The Landscape of Post-PhD Career Tracks" & "How To Self-Navigate in the Job Market and Shine in the Job Interviews." 

I also create open-source content (blogs & videos) on self- and professional development and business culture. 

Lastly, I love to support other bootstrapping solopreneurs like myself by sharing unsolicited advice, tools, and contacts.

MY PHILOSOPHY:

I believe in the compatibility of science and business. I use my knowledge in Neuroscience, Psychometrics, and ML to better understand human resources and the evolution of the job market, and to develop novel, timely education programs for professionals and teams.

CONTACT:

BUSINESS:

🔥 The Ontology of Value® website: ontologyofvalue.com
🔥 The Ontology of Value® Test: ontologyofvaluetest.com
🔥 The Ontology of Value® Career Mastery Program: ontologyofvalue.com/workshops
🔥 The Ontology of Value® Career Mastery Video Course: ontologyofvaluecourse.com
🔥 The book "What Is out There For Me?": whatisouttherebook.com

Ontology of Value® YouTube: youtube.com/c/ontologyofvalue?sub_confirmation=1/
Ontology of Value® Spotify: open.spotify.com/user/31s4y5vzfb7znqrvtl4nfkmv67em
Ontology of Value® TikTok: tiktok.com/@ontologyofvalue
Ontology of Value® LinkedIn: linkedin.com/company/ontologyofvalue
Ontology of Value® Instagram: instagram.com/ontologyofvalue

Stichting Solaris website: stichting-solaris.github.io
Medium account: nataliabielczyk.medium.com

PRIV:

My personal blog: nataliabielczyk.com (UNCENSORED, don't take offense :))
My OfficeHours site: officehours.com/nataliabielczyk

My social media: 
twitter.com/nbielczyk_neuro 
twitter.com/nbielczyk_tech
facebook.com/drnataliabielczyk
instagram.com/nataliabielczyk

An R&D and Education company offering: 
1. Innovative career-building workshops, coaching services, and aptitude tests for professionals, 
2. Innovative recruitment, human resources optimization, and team-building solutions for businesses,
3. Business advisory services for public institutions, fast-growing businesses, and VC firms,
4. Research consultancy for projects on the edge between science and business.

Website: https://ontologyofvalue.com/

In this company, I create all the Intellectual Property: research the job market, create educational materials such as books and blogs, design workshops, design video materials, teach, and coach.

During today’s panel at Uniwersytet SWPS Warsaw, I asked the audience:

“Would you trust a human more than AI?”

Only four people — in a room of roughly 120–150 — raised their hands (!).

As one of the panelists rightly noted, this doesn’t necessarily mean we trust AI more.

It might mean we trust humans less.

Why?

Because humans increasingly replace themselves with AI without telling the other side.

Because humans can explode emotionally.

Because they can judge, criticize, or exclude you simply for being different.

Because they sometimes act in their own interest, even at your expense.

Now that we have an alternative entity to talk to — one that is polite, consistent, and diligent to the best of its ability — why choose a human instead?

And finally: if you know with certainty that this entity has no agenda, no ego, no desire, and no hidden motives… why wouldn’t you trust it more?

PS: Congratulations to SWPS.

It was my first-ever visit to this phenomenal private university which, in recent years, has subverted all expectations and surpassed some of Poland’s oldest, most established institutions in psychology and cognitive science.

Focus is everything.

Cordial thanks to Konrad Maj 🤖 for the invite and to my dear panelists, Dota Szymborska, PhD, Pawel Wolski & Roman Krzanowski!

I Teach Self-Navigation in AI-First World ∙ Career & Business Strategist ∙ Neuroscientist ∙ Job Market Anthropologist ∙ The Future of Work ∙ TEDx ∙ Bootstrapper ∙ Academic Lecturer ∙ Author ∙ Founder @ Ontology of Value®

🚨 LAST CALL FOR EARLY BIRD TICKETS!
If you like your pitch nights fast and furious… Hyper P🍑ch Night #2 is calling your name. 👇

Next Thursday, we’re gathering Warsaw’s most ambitious founders, sharpest investors, and boldest AI dreamers for a night of high-speed, high-impact startup magic — and yes, it’s going to be as chaotic as that sounds =]

Whether you’re a founder hunting for visibility, an investor scouting the next big thing, or just someone who loves watching ambitious people do ambitious things — this is the place to be.

📍 Google for Startups Campus, Warsaw
 📅 Thursday, Dec 4, 17:00–22:00
 🎟️ EARLY BIRD TICKET SALE ends today: https://luma.com/1831pu8o 

Come for the pitches. Stay for the ideas. 

Observe some of the Polish top VCs at work. 

Leave with new contacts and a head full of inspiration.
See you there 🚀🍑

PS: We still have 1–2 wild cards for the investor-ready startups ready to pitch! Interested? Apply now!

龙 Peter Senkus Lukasz Karwacki

🔥 Dive into the VC culture from the front row (and the backstage!)

An invitation for AI builders, believers, and curious minds:

Have you practiced the art of active observation?

No passive watching.

No casual attending.

But deliberate, active observation of how founders pitch, how investors think, how decisions get made, and how momentum is built — in real time.

It’s a great masterclass in venture culture.

Every flash pitch reveals a pattern.

Every jury discussion reveals a VC utility function.

Every networking circle reveals a new gravitational field.

That’s why I’m thrilled to invite you to join us this week for:

✨ Hyper P🍑ch Night vol #2
📍 Google for Startups Campus, Warsaw
📅 Thursday, 4 December | 17:00–22:00
Organized with 龙 Peter Senkus Lukasz Karwacki

If you’re passionate about AI — especially autonomous agents, workflow augmentation, or real-world AI deployments — this is the room you want to be in.

What’s happening on stage?

🔥 Twelve handpicked startups, including:

3of100 · Noxs AI · SAVE THE UNICORN · selzs · BrainyFred · Genery · Codaro · Splinde · vectorlens.ai · Cargo Stream · Emothy · TrueMe

All fast-paced, all high-impact, all judged by top Warsaw seed investors and tech leaders.

🔥 Exquisite jury including:
Przemek Jurgiel-Zyla, Movens Capital
Wojciech Niesyto, Kogito Ventures
Diana Koziarska, SMOK Ventures
Adam Jarmicki, Unfold.vc
Magdalena Surowiec, Unfold.vc
Łukasz Wąsikiewicz, 24Ventures
Dota Szymborska, PhD, Uniwersytet WSB Merito Warszawa
Jan Gołębiowski, HORAIZON Labs
Maciej Kosuń, Tar Heel Capital Pathfinder
🚀 Efi Ben Artzy, Tar Heel Capital Pathfinder
Michał Sioda, CofounderZone
Jarosław Piotrowski 🌐, Biesiada Invest
Dominik Krawczyk, COBIN Angels
Tomasz Mazuryk, FundingBox Deep Tech Fund

You got me Hormozi! Last night I spent four hours straight on a train with no cell phone reception.

That’s how I ended up diving into Alex Hormozi’s world-renowned book sitting on my laptop for months — the one that kicked off his whole entrepreneurial series, "100 Million Offers."

At last.

It’s an interesting read, because the entire book is really about how people perceive value, written from the perspective of someone who essentially translated street smarts into a business framework. 

And what struck me most is that there is no trace of AI in this text. It’s pure Alex — his voice, his thinking, his lived experience — unfiltered and clearly human.

Let me tell you, the lad can write.

One point the book repeats over and over is that when you deliver a solution to a customer, it must obviously address a real problem they are experiencing 

— but just as importantly, it has to feel fast and effortless. 

And that, I think, is the core challenge with anything related to career development.

Career development is development. By definition, it takes time.

I’d even say it is an endurance game.

Any promise of instant transformation is simply false. 

You can promise that your solution is faster than the alternatives, or more efficient, or more structured, but you can never honestly claim that it is instant.
 
Some processes — like real personal or professional growth — cannot be compressed beyond a certain point.

And the biggest magnet for career development services, as far as I can tell, is pure FOMO. 

When a solution becomes so popular that you hear about it from multiple sources, you don’t want to be the one who gets left behind by not doing it. 

This has been the case with CliftonStrengths, MBTI, and many other tools widely used by people interested in self-development.

And the truth is: they’re popular because… they’re popular. Their adoption becomes self-reinforcing. 

Once something reaches cultural momentum, people engage not necessarily because the tool is the best — but because everyone else seems to be doing it, and they don’t want to be left behind.

What do you say to that, Hormozi? Perhaps the next piece in the series should be "100 Million Barriers to Entry."

Cool side gig for STEM Masters and PhD grads found via Callings.ai: 

https://lnkd.in/e2RjKDpf

If I were a last-year PhD candidate today, I would seriously consider such gigs as a way of testing the waters for post-grad jobs.

You don't need to do charity to try yourself out in the world. 

You can actually start earning on day one.

Garrett Rice

Just lurking at the somber world behind the window and reflecting at the bottomless pits we live in.

The school system teaches us that if we understand the material and get a good grade, then we’re “good students.” 

But my entire professional life has taken place in environments where the deeper you look, the less you understand. 

It’s almost like observing matter: once you zoom in to the level of atoms, the laws of gravity that work on the macro scale no longer apply.

The more you try to decode its rules, the more you discover that the simplest truths are the only ones that actually hold. It’s like fitness: if you want a strong, healthy body, you need to sleep, eat well, and exercise. There is no shortcut.

I spent almost a decade trying to understand the human brain, only to realize that in neuroscience you become so specialized that a parent watching Discovery Channel with their kids might actually perform better than me in a brain-themed trivia quiz at a bar. That’s how fragmented the field is.

And how to make a big discovery as a scientist? No algorithm here. You need to update your priors after every experiment, feed your intuition until hopefully one day you will make an essential contribution to your field.

And it’s similar in the startup world. I eventually realized that there is no secret sauce and no hidden truth behind it. It’s a chaotic ecosystem full of people pursuing their own agendas. 

Likewise, if you want to build in the Bay Area and succeed, you need three things: a team, a market, and a product. That’s it. 

There is no grand mystery behind it and no algorithm for success — just fundamentals.

In career development, it’s the same story – you need skills, network, and preferably joining a market field that’s growing. 

Algorithm for success? None. All decision systems can only give you the best decision at this moment, while having the knowledge you have (and ignoring 99% information you don’t have).

And does luck exist? Yes. Can you be successful without luck? Yes (you just need to pedal harder).

And the more you try to crack the “secret sauce” code to success, the worse. It’s a bottomless pit.

The tragedy of our times is that people often trust numbers more than their own intuition. That’s one of the reasons I created our aptitude tests.

I hear it so often: “This is exactly what I was planning to do, but I wasn’t sure.” 

Seeing your profile laid out clearly — in black and white — finally gives you the confidence to take action.

And that’s the moment when procrastination ends. 

Pattern matching? Perhaps. 

All models are wrong, but some models are useful. 

And this one truly helps people move forward.

For Black Week, you can get your own test with a 50% discount using the voucher: 

BLACKFRIDAY2025

Here: 
🔥 https://lnkd.in/ehKgq29d 

You can also grab a test for a friend or family member as a gift here: 
🍀 https://lnkd.in/e7U7y5DK

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Natalia Bielczyk, PhD

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Natalia Bielczyk, PhD

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