WestJet

UX Writer / Content Designer

- Left to gain experience in other industries, but invited back for a future role.
- Worked on product updates for Aeroplan, TD Rewards, and Cash Back loyalty programs.
- Started the Loyalty and Rewards team's guide for content style, terminology, and partner guidelines.
- Established consistency between mobile and responsive web apps to reduce translation and maintenance costs.
- Built a competitive research board analyzing design patterns from other loyalty and rewards
programs.
- Documented a complex FAQ submission process for the content team.
- Reviewed and revised mobile design system documentation.

- Co-designed an informational "mortgage renewals" page that generated a 26% sign in rate, as well as 189% more started renewals and 150% more completed renewals vs. the existing product page.
- Saved $7K in monthly translation costs by creating a repository of CTAs, accessibility content, and their translations.
- Created information architecture for bank account products, driving higher product adoption rate for in-branch customer onboarding flows.
- Worked with product owners and business partners to negotiate strategic goals for UX projects.
- Won an award for excellence and culture (the "Lucille Award").
- Developed a net-new tone framework for the content design system.
- Worked in an agile team. Balanced daily, weekly, and monthly deliverables.
- Created new "Phase 0" guidelines to equip content designers with a better preparation process.
- Created learning and troubleshooting documentation for the Contentful enterprise CMS platform.
- Developed financial product knowledge and legal expectations for writing about them.
- Created information architecture for bank account products, driving higher product adoption rate for in-branch customer onboarding flows.

Employed Historian

Employed Historian was a creator brand that I started to show liberal arts graduates how to build their careers in a job market that wants 3 years of experience from entry-level candidates. I've paused it for now to focus on growing in the UX field.

Creator

Shopify

Here's what I did with my time at Shopify:

- Authored product pages for Shopify Fulfillment Network relaunch.
- Co-designed fulfillment pricing calculator.
- Reduced monthly newsletter production time by two weeks, helped reach open rate of 45%, and wrote the signup page.
- Co-wrote app onboarding experience and drafted a detailed email flow operating in tandem, handing off leads to sales.
- Co-authored UX writing for app's onboarding flow.
- Co-scripted four internal product vision videos that guided the the UX team's product design efforts.
- Authored content guidelines for Shopify Fulfillment Network. Actively interviewed content design candidates for UX teams across Shopify.
- Article featured by Shopify's employer brand on LinkedIn. Scripted soon-to-be-released video case study.
- Led concept development and copywriting on Shopify Fulfillment Network's first formal ad campaign.
- Led copywriting on multiple A/B test campaigns to determine most effective value propositions.
- Created a suite of content and copywriting for Black Friday/Cyber Monday.

aha insurance

I joined the team at aha insurance as an in-house search engine marketer after spending years in agency roles. Here's what we accomplished:

- Increased search engine traffic by 2,100%
- Increased on-site click-through rate from organic search by 440%
- Increased conversions from organic search traffic by over 200%
- Halved the paid search cost per acquisition in 30 days with landing pages
- Tripled site speed (reduced it to one-third of previous load time)
- Maintained a Quality Score of 7 and above with landing page copy
- Solved 954 indexing and site issues in under 45 days with the development team
- Reduced paid search bounce rate by 12% in first 30 days
- Rebuilt the front-end website in Divi on WordPress

Content and SEO Manager

Webb Content

Business owners can't spend their days trying to game the latest hack for 23 additional views on their Facebook posts.

Results matter, and so do your most important resources: your time and money. That's why Webb Content focuses on generating the website traffic that matters for your online sales and marketing funnel. It's consistent, it's reliable, and it creates client-driven sales conversations.

Skeptical? Check out the case studies.

Content Strategist

Honeypot Marketing

I joined Honeypot in the midst of a client’s Black Friday campaign, and I knew it was where I wanted to be. 

This is where I learned to merge creative content with the analytical tools needed to scale marketing operations—all without sacrificing a lead’s experience throughout the Buyer’s Journey.

The highlights of my role at Honeypot include:

- Developing an earned media audience of 80 million viewers for a new media company
- Converting 24 small businesses to attend a single seminar event for the agency
- Converting over 30 qualified leads for a small client's first month of email marketing
- Achieved email click-through rate of 6.5% on cold email campaign
- Managing and growing a Facebook page of 600,000 followers
- Writing asset copy for a Black Friday campaign that generated $70,000 USD in sales
- Contributed blogs to multiple sites with over 50,000 unique monthly visitors
- Leading content development of a knowledge subscription platform for marketers

Content Marketing Specialist

DDE Media

I joined DDE Media right out of grad school, where I began as a writer and evolved into an account manager for the company's expansion into content creation services.

Accomplishments included:
- Learning and writing a textbook for supply chain management logistics.
- Promotion to head of the content marketing division worth two-thirds of the company's revenue.
- Managing $372,000 in accounts across 12 clients.
- Supervising and mentoring a team of 7 writers.
- Developing and launching a company writing course and peer mentoring program.

Writer and Account Manager

Thanks for stopping by! I'm a content designer and UX writer with chops in SEO and content marketing.

I thrive in small teams that tackle ambiguous UX problems, and I'm comfortable in that awkward space between your marketing, sales, and design teams to make your product experience cohesive.

I've worked with Shopify and Meta, and I'm always open to hearing about new projects.

Andrew Webb ✏️

Blue Rhine Industries

PR Strategist - GCC

• B2B Content Marketing Strategy: Developed and executed B2B content marketing strategy encompassing technical blogs, case studies, and podcasts to establish thought leadership.
• Brand Exhibits Management: Conceptualized and managed brand exhibits at industry-leading events (e.g., Airport Show, Cityscape Global) to generate qualified leads and foster strong customer relationships.
• Market Research and Strategy: Conducted comprehensive market research across the GCC region, with a deep focus on UAE and KSA, to identify key target audiences and develop tailored marketing strategies for market penetration.
• LinkedIn Marketing: Increased LinkedIn reach by 80% through strategic brand messaging and audience segmentation, resulting in a 40% increase in engagement rate and a 25% improvement in conversion rate.
• Ad Campaign Management: Managed high-performing Google and LinkedIn ad campaigns with a 5% click-through rate (CTR) and a 30% lower cost per acquisition (CPA).
• Conversion-Focused Copywriting: Spearheaded conversion-focused copywriting, including Arabic versions, to drive traffic and engagement.
• Customer Journey Optimization: Strategized a comprehensive overhaul of the experience center and digital assets to optimize the customer journey.
• PR Partnerships and Collaborations: Forged strategic PR partnerships and collaborations to strengthen media coverage in UAE. 
• Award Proposals: Identified opportunities and drafted award proposals for industry recognition (e.g., AV Awards, Absen Awards & Digital Signage Awards) showcasing the company's achievements and enhancing brand credibility.

Sr. Marketing Executive - B2B Innovation

Chevening Awards

Chevening Scholar 

Cigma

Growth Marketing Consultant

The Start-up Cafe

Marketing & Community Engagement 

Tkxel

• Award Nominations and Recognitions: Crafted award-winning brand narratives, resulting in recognitions such as "Top 100 People Leaders" and "Top 1% Global Service Providers" on platforms such as Mogul and Clutch.
• Thought Leadership and Content Strategy: Led content strategy and distribution to develop thought leadership across multiple channels, including high-profile publications like Forbes.
• Niche-Specific Targeting and Pilot Projects: Identified the need for niche-specific targeting to boost lead generation. Spearheaded pilot projects, such as QA.io, Accufin, and A1AI, to A/B test and gauge market reach and ICP mapping as part of this initiative.
• Employer Branding Initiatives: Strategized the Upskill Program as a cultural branding initiative, which subsequently scaled into a long-term project, expanding talent reach by 100%.
• Generative AI and Marketing Automation: Conceptualized a generative AI pilot project for marketing automation, increasing operational efficiency by 200%.
• Digital Presence and B2B Platforms: Exclusively managed and enhanced digital presence on global B2B platforms, including optimizing company profiles on leading industry directories.
• Website Overhaul and User Experience: Led a website revamp to improve user experience, using customer intelligence for journey mapping and optimizing the lead generation pipeline. Managed design and development teams for this project.
• Email Marketing Campaigns: Developed a high-performing email cadence for bi-annual campaigns, generating 80% of total leads.
• Pre-Sales and Customer Experience: Participated in pre-sales discovery calls to gather insights, A/B test customer experience methodologies, and ensure consistent brand messaging.

Digital Marketing Analyst - SaaS & Emerging Tech

Creative Chaos

Developed and implemented a LinkedIn personal branding strategy for a C-suite executive to increase visibility, foster thought leadership, and cultivate strategic partnerships.

Executive Brand Strategist

Software Finder

• Team Development and Management: Developed and managed a team of 10+ individual contributors, facilitating the execution of marketing initiatives and projects, resulting in an 80% upscaling.
• Branding Projects and Partnerships: Initiated branding projects by liaising with marketing agencies and fostering partnerships.
• Public Relations and External Collaboration: Collaborated with external entities such as IT associations to promote initiatives and cultivate public relations, leading to a nomination for the ICT awards.
• Conversion-Focused Copywriting: Developed conversion-focused copy for marketing and email campaigns, contributing to a 60% increase in click-through rates (CTRs) and a 10% improvement in conversion rates.
• Thought Leadership Promotion: Strategized and led the promotion of thought leadership content, coordinating its distribution via email marketing, DRIP campaigns, LinkedIn outreach, PR, and blogs in collaboration with specialists.

B2B Content Lead - SaaS

OLX Group

• Social Media Marketing: Led social media marketing for OLX Pakistan, OLX Motors, and OLX Mall, ensuring alignment with overall brand objectives.
• Brand Campaigns: Conceptualized and implemented brand campaigns, including DVCs to resonate with target audiences and drive brand affinity.
• Partnerships and Collaborations: Fostered partnerships and collaborations with leading external stakeholders such as Toyota, Honda, and Reckitt for co-branding initiatives and PR projects, enhancing market presence.
• Platform Growth: Drove exponential reach across various social media platforms, achieving a milestone of acquiring up to 100,000 followers within two months.
• Content Development: Spearheaded content development, crafting compelling blogs, articles, push notifications, social media captions, newsletters, ad copies, and video scripts.

Communications Specialist - Strategy & Campaign 

Karkao Studios

• IMC Campaigns: Developed and executed Integrated Marketing Communication (IMC) campaigns for a diverse clientele across the GCC region. 
• Brand Strategy: Spearheaded brand and content strategies for the successful launch of multiple UAE-based tech and e-commerce startups.
• Account Management: Managed key accounts within the real estate, lifestyle, and FMCG sectors, driving a 60% uplift in website traffic and a 25% surge in sales revenue.
• Copywriting: Crafted compelling brand narratives and content that resonated with target audiences, resulting in a 40% increase in click-through rates (CTRs).
• Data-Driven Optimization: Monitored, analyzed, and optimized marketing performance metrics, achieving a 35% boost in conversion rates and a 10% reduction in cost per acquisition (CPA).

ABM Strategist

DUNYA NEWS

• Production Operations: Contributed to all phases of production, from pre-production planning to post-production editing, including tasks like script development, equipment management, and shot list creation.
• Develop Content: Participated in creative brainstorming, conducted research, and assisted in developing original content concepts for various media platforms.
• Build Industry Relationships: Assisted in identifying and reaching out to potential collaborators, including influencers, politicians and celebrities, to expand the network.

Broadcast Intern

Part brand strategist, part creative fixer.

Gen Z default settings: question the brief, sharpen the story, build with intent.

I specialize in B2B marketing and strategy. I’ve led award-winning campaigns, scaled early-stage brands, and worked across tech and innovation-led sectors. From leading cross-functional teams to running lean solo setups, I’ve navigated both ends of the marketing spectrum.

With a background in media studies, I write like an editor and style like a creative director. The headline matters and so does the layout. 

My work spans UK, MENA and North America, focused on building data-driven marketing strategies for real business growth, not just vanity metrics. 

Currently pursuing a Master’s in Innovation and Entrepreneurship as a Chevening scholar. I’m exploring how AI can enhance, not dilute, creative strategy and thought leadership.

I'm open to connect and collaborate for "all things marketing".

Zarish Sajid

Recently came across one of the #ZohranMamdani's interviews and these words hit home regarding values: 
"What I lack in experience, I make up for with integrity, but what you lack in integrity, you can never make up for with experience."

#leadership #career #values #publicoffice #workculture #newyork

taplio

The Battle

Andrew Webb ✏️

Zarish Sajid

Followers

Posts

Engagements

Likes

Performance ScoreZarish Sajid's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Andrew Webb ✏️

Zarish Sajid

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Zarish Sajid's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreZarish Sajid's LinkedIn Performance