LeaderLev Consulting

Sales Growth Consulting.

What We Do:
Rapid Growth Assessments
Sales Growth Consulting (4-week sprints)
CRM Overhaul Services. (Streamline and simplify)

Resulting in:
	- Clarity, Alignment, Better Execution

Outcomes:
	- More Pipeline, Bigger Deals, Faster Sales Cycles

Principal

GTM Partners

Solving challenges and making things simple with the Go-to-Market Operating System.

Learn more and take the GTM Assessment Below.

https://www.leaderlev.com/gtmos

https://themovebook.com/?assessments=move&ptoken=leaderlev#assessment

GTM Partners, a leader in go-to-market strategy. We help businesses grow through insights, smart strategies, and team alignment. Let’s connect!

GTM Partners Certified Implementation Partner

How the Deal was Done | Deal Stories Podcast

Interview with CEOs, entrepreneurs, and Executives to hear their story. We cover the early days, the challenges, and the learnings they picked up along the way.

Podcast Creator & Host

Skaled Consulting

Full Time Go-To-Market Strategy Consultant. Designed and implemented modern sales and Go-To-Market strategies.

Worked with 12+ companies to accelerate and optimize their sales processes.

- Sales Playooks
- Sales Tech Optimization
- Sales Operations
- Fractional Leadership & Coaching

GoToMarket Strategy Consultant

Protegrity

Operations-focused sales development & GoToMarket leader.
Strong technical, data, and process acumen.
Global manager with international experience (based in EMEA/London, UK: 2019-2020)


Manage a team of Global Business Development Managers focused on providing "pipeline-generation-as-a-service" (meetings & opportunity creation/advancement) for Region Directors and Account Execs. Complex sales to F1500 enterprise clients.

Books:
-The Challenger Sale
-COMBO Prospecting
-New Sales. Simplified. by Mike Weinberg
-Cracking the Sales Management Code
-The Lean Startup
-That Will Never Work: Story of NetFlix, by Co-Founder Marc Randolph

Global Manager - Business Development

Protegrity specializes in providing Software Data Protection to Data-driven Financial Services, Healthcare, Insurance, and Technology companies providing the best possible protection for PII, PCI and PHI data, at rest, in use and in transit.

Enterprise Account Executive

Business Development Specialist - Marketing

Sprout Connections

Early stage startup aiming to better connect podcasters with their audience!

Sales & Business Development

Reed Exhibitions US

Responsible for bringing in business revenue for Reed Exhibitions portfolio of Tradeshows and B2B Events.

126% of Quota Achieved for 2016 PGA Fashion & Demo Experience

105% of Quota Achieved for 2016 PGA Merchandise Show. Brought in over $1 million in new business revenue made up of companies looking to grow their business in the golf industry via the PGA Golf Shows.

150% of Quota Achieved - (New Business) for 2015 PGA Fashion & Demo Experience

Sales Account Executive

Major League Baseball

Assist account leaders with the day to day business operations, national promotions, and sponsor ticket and hospitality packages for Major League Baseball's corporate partners.

Corporate Sales and Marketing

CBS Radio

Promotions Assistant

Sales Growth Consulting for Complex B2B

We help B2B CEO's and Revenue Leaders optimize Pipeline Effectiveness. Both Strategy and Execution.

What: Create, Convert, and Expand.

Resulting in: More Deals, Better Conversion. Faster Sales Cycles.

Also, an aspiring marathoner/men's rec basketball player, podcaster (2x), and new father/husband.

Interested in talking Go-to-Market strategy or hoops (Go UConn)? Let's connect.

Andrew Kappel

Enterprise Partnerships & GTM Leader with a Passion For Helping Companies & Individuals Grow

Barrett is a highly motivated and results-driven leader with over 10 years of experience in building partnerships and executing go-to-market strategies for SaaS companies. He is skilled in identifying and cultivating new business opportunities, driving revenue growth, and establishing successful sales channels across new business and customers alike. 

Additionally he's adept at creating and implementing sales and marketing plans that drive customer engagement and retention. He has a proven track record of exceeding sales targets and delivering results in fast-paced and competitive environments while remaining committed to providing exceptional customer experiences and fostering long-term relationships across the business.

Barrett is passionate about problem solving in business and enjoys the ever changing environment of growth stage companies. He thrives on helping others and is always looking to add value and positively impact those around him.

Barrett King

Trust is the new currency in GTM - but that's not new...


Partnership leaders have known this for years, now it's mainstream 

What's that mean for you? 

My perspective - investing in 3 key plays in Q1 will make or break your year:

1. Personal, honest, relevant outreach matters deeply across sales and CS
2. "Driving growth" is old news, focusing on the markets needs will win now 
3. Your channels need to be more intentional and clear, period 

Partnerships is still MY favorite way to add clients to your business 

But that only works when you have a solid foundation to work from

What other paths to market are you leaning into in 2026? 

At Close we are focused on even better outcomes for clients across channels

Lets all help one another diversify our GTM as we solidify going into Q1!

#GrowBetter #Partnerships #GTMStrategy #Sales #Planning #CloseCRM

GTM Partnerships & Sales Leader with a Passion For Helping Companies & Individuals Grow

Partner "activation" is not simply when they sell their first deal 🫣 

It seems everyone is seeking out a clear definition of Partner activation early 

I understand the need for measurable success in GTM, it's part of the game

What if we consider success in terms of client value rather than just transactions? 

In my view, activation occurs when a partner consistently helps a customer derive value. 

This means the partner engages in specific actions at regular intervals for the client: building a list, sending an email, or calling an API, and these actions must be defined and recorded. 

Partner leaders I speak with are hyper focused on channel optimization, but I believe this begins with establishing a clear activation metric for true Partner Market Fit

Here’s my model: 
(X%) of partners perform (# of Actions) within a defined (Timeline) 

For example, if 80% of my partners log into a client portal and complete three specific actions from a predefined list of valuable tasks each month, we can monitor this for trends over time, making it scalable.

We need to shift from a sales mindset of "they sold once, how do we reactivate" to a growth mindset of "they added value again, how do we enable more of it."

These are my thoughts after engaging with numerous partners today. 

Let's keep it simple; partnerships should lead to better outcomes together. 

CC: Partnership Leaders

#GrowBetter #Partnerships #Business #GTMStrategy #LinkedInRants

For all my #partnerships folks - how are you targeting AI centric GTM partnerships?

What terms and trends are you seeing?

There’s a lot of noise right now …

I’m interested in speaking with firms that do CRM implementation and or business consulting around AI adoption, process etc. 

Tag folks I should connect with, please! 

CC: Partnership Leaders for vis 

#AIConsulting #AICRM #Business  #GTM

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Barrett King

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Barrett King's LinkedIn Performance

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