I've lived and breathed cybersecurity sales for 27 years — and know how to get results in your world.

No one needs another generic sales trainer who sold copiers in the 90s. 

Here’s what sets me apart:

1. Built for Execution, Not Theory
I help you fix what’s slowing deals down right now. From tightening your sales motion to sharpening your messaging, my programs are designed to move the needle fast—not six months from now.

2. 100% Focused on Cybersecurity
I’ve spent over two decades selling and leading in cybersecurity. I speak the language of CISOs, understand how technical buyers think, and know how to help your reps win in competitive markets.

3. Repeatable Systems That Scale With You
This isn’t one-and-done training. I build programs your team can use again and again—from onboarding new reps to closing enterprise deals with confidence.

Cybersecurity sales leaders are given lofty revenue goals and need their teams to maximize every opportunity to exceed the goals. I help them do that. I transform their team from product sellers to positioners of business value. 

I've been in the cybersecurity sales world since 1998 and since January 2020, I have worked with numerous companies as their advisor, consultant, and trainer.

"Critical step in changing our business trajectory."   John Mayhall, CRO @ CyberGRX
"An extended member of the team."                            Denise Hayman, CRO @ Sonrai Security
"A new approach that got results."                               Dan Parelskin, VP Sales @ Axis Security
"Improved our effectiveness."                                      Amin Tavana, VP Enterprise Sales @ Bluescape
"An expert at communicating business value."           Tom Fusco, VP Sales @ McAfee / Checkpoint / Imperva
_______________________
Experienced sales and sales leadership trainer with a demonstrated history of working in the enterprise software industry. Skilled in sales enablement, sales training, sales effectiveness, sales coach, sales coaching, enterprise sales, channel sales, software industry, infosec market, cyber security, software as a service (SaaS), pre-sales, inside sales, and SDR / BDR. 
_______________________

Andrew Monaghan

Freelance

Director, Strategic Channel Projects

Mimecast

2018: Designed and initiated a new Global Reseller Program. 2019/ 21 Mimecast achieved CRN 5 Star Partner Program rating.
2019: Major digital transformation project delivered on time and within budget. CRM system implemented globally. Led system design, development, UAT and production cut-over for channel including all elements of transactional automation. Mimecaster Award – Zulu Bravo, bring resilient spirit.
2020: Led Global Channel Operations & GTM PMO organizations. 
2021: Expansion and Global Teaming Program deployed. Formulated the Global MSP Program Strategy, Program & Commercial model design, and obtained budget to execute in 2022.
2022 Partner Portal digital Transformation Project 
2022 EMEA & APAC Distribution Strategy executed.
2022 Cloud Integrated Product Beta Program (MSP & Distribution) deployed.
2022 Collaborated with Exco / Permira consultant to benchmark, review, and design new global VAR Program.
2022: Complete VAR program restructure and execution.
Responsibilities
•	Operate cross-functionally with marketing, sales, finance, product, channel operations, and legal. 
•	Integrate new channel program design, maintain alignment, and enable change internally and throughout our partner-eco system.
•	Interpret corporate strategy and growth metrics, then translate into programs and incentives to achieve global revenue plan. Monitor and manage on-going metrics via reporting and analytics. 
•	Collaborate with channel operations/IT to implement channel strategy, data/reporting, system workflows, and overall operational governance for the program.
•	Build, manage and develop a team to effectively execute global programs, enablement, PRM/ CRM maintenance, partner communications & MDF/incentive management, program collateral/documents and onboarding tools to enhance overall partner experience. 
•	Manage the Channel PMO & strategic projects team.
•	Obtain quarterly feedback on existing programs/processes and implement changes (Partner Advisory Councils).

Director, Global Channel Programs & Strategic Projects

FireEye, Inc.

Snr Manager, Global Partner Enablement

Snr Manager, Partner Enablement, EMEA  
Developing, Localising  & Managing FireEye's Partner Enablement program to ensure successful education of the FireEye Platform and Solutions to our Strategic partners - Distribution/ VAR/ GSP/ Alliances & SI’s.

Channel Strategy & Enablement, EMEA

As the EMEA Channel Operations & Partner Program Manager my team is focused on supporting our EMEA Distributor and Partner Channel team with operational support. 
The core role responsibilities are to provide analytic and business insight to support the decision making of the business, manage our Global Partner Programs on an EMEA GEO level and provide localised operational support for our Distribution and Channel Account managers in field. For this it is necessary to have an in-depth understanding of the 2015 Channel Go-to-Market model as well as the underlying localised market trends from a channel and direct sales perspective.
We work closely with the Global Channel Organisation in Milpitas to ensure best practices are shared and implemented.

Partner Operations & Programs Manager, Europe.

ITVET Limited

Responsible for Business Development and Marketing Communications. 
Providing IT support and telecommunications across the UK. ITVET are specialists in the retail sector. Delivering complete IT solutions, we have a dedication to customer service and satisfaction. 
Although we provide IT support and services to a vast array of industries, we have many years experience in shopping centre and retail management, and are able to offer a complete unified, and standardised solution for centre management teams.

Specialties
Shopping Centre Management, Cloud Services, Public Wi-Fi, Hardware Lease Rental

IT Sales & Marketing Consultant

Verizon

Managed Worldcom/ Verizons top tier reseller partners including: Morse/ 2e2, CSC, Siemens, Vanco, Mitech, G3 Telecommunications, ITC.
Built recuring revenue program and approved commercials within reseller accounts
Responsible for marketing and training budget for top 20 partners
Obtained reach through channel partners by assisting with the close of end-user business - engaging relevant TC's and engineering staff to maximise opportunity.
Developed new Channel accreditation program
Responsible for Network design alongside technical teams and bid management.

Snr Partner Account Manager

Network Associates

Channel Account Manager

This role included business planning, creating marcoms programs for select resellers, driving new revenue, managing training programs and resources for specific accounts, exceeding 1/4 revenue targets, understanding and developing channel partners, implementing accrediatation program, incentive initiatives (from budget planning to implementation).

Channel Account mgr

Traveling Software

Country Manager

Responsible for Frontline Distribution (C2000), CHS, Merisel and 10 major reseller accounts.

Business development, implementation of training programs for distribution sales teams and Marcoms program delivery.

Distribution account manager

A passionate and driven evangelist for partnerships and channel growth in SaaS, Software Security, Telecoms, and Networking Vendors and an executive advisor, leader and manager within high tech Global Channel organisations.  

Over 20+ years of experience in designing and deploying GTM growth strategies, global channel programs and leading channel operations teams. I help organizations increase channel productivity, partnership engagement, revenue expansion, improve partner experience, and maintain a vendor’s  channel ecosystem (Distributors, VAR's, MSP's, MSSP's, Tech Alliances, Marketplaces, Agents, Consultants).

I'm a critical thinker who quickly interprets desired outcomes within evolving landscapes (regionally and at a global level) and have the ability to conceptualize and sell ideas internally to obtain project budget or executive approval. 

I love innovation and exploring all possibilities with a focus on technology, operational best practice, business process, change management, and collaboration with all stakeholder teams.

taplio

The Battle

Andrew Monaghan

Nikki Downing

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