Unstoppable.do

I believe cybersecurity sales teams have demanding jobs and are underserved with the help they deserve. I'm fixing that. 

Unstoppable provides the first and only sales effectiveness programs designed specifically for cybersecurity companies.

Founder & CEO

Cyber GTM Talk

The podcast that tackles the question: How can Cybr Donut get to $10m ARR by the end of 2025? 

Listen to get proven strategies to help cybersecurity companies get more leads, get more customers, and optimize their marketing and sales processes.

FKA Sales Bluebird podcast

Host of the Cybersecurity Go-To-Market Talk Podcast

SmartBound

Strategic Advisor

Venture in Security

Building Cyber Collective Advisor

Symantec

Director, Sales Effectiveness

Incorta

Director, Global Sales Enablement

Tanium

Ionic Security

Director Strategic Accounts

McAfee

Director - Sales

NetFlow Auditor

Sales Leader

No one needs another generic sales trainer who sold copiers in the 90s. 

I've lived and breathed cybersecurity sales for 27 years — and know how to get results in your world.

Here’s what sets me apart:

1. Built for Execution, Not Theory
I help you fix what’s slowing deals down right now. From tightening your sales motion to sharpening your messaging, my programs are designed to move the needle fast—not six months from now.

2. 100% Focused on Cybersecurity
I’ve spent over two decades selling and leading in cybersecurity. I speak the language of CISOs, understand how technical buyers think, and know how to help your reps win in competitive markets.

3. Repeatable Systems That Scale With You
This isn’t one-and-done training. I build programs your team can use again and again—from onboarding new reps to closing enterprise deals with confidence.

Cybersecurity CROs are given lofty revenue goals and need their teams to maximize every opportunity to exceed the goals. I help them do that. I transform their team from product sellers to positioners of business value. 

I've been in the cybersecurity sales world since 1998 and since January 2020, I have worked with numerous companies as their advisor, consultant, and trainer.

"Critical step in changing our business trajectory."   John Mayhall, CRO @ CyberGRX
"An extended member of the team."                            Denise Hayman, CRO @ Sonrai Security
"A new approach that got results."                               Dan Parelskin, VP Sales @ Axis Security
"Improved our effectiveness."                                      Amin Tavana, VP Enterprise Sales @ Bluescape
"An expert at communicating business value."           Tom Fusco, VP Sales @ McAfee / Checkpoint / Imperva
_______________________
Experienced sales and sales leadership coach with a demonstrated history of working in the enterprise software industry. Skilled in sales enablement, sales training, sales effectiveness, sales coach, sales coaching, enterprise sales, channel sales, software industry, infosec market, cyber security, software as a service (SaaS), pre-sales, inside sales, and SDR / BDR. 
_______________________

Andrew Monaghan

So, what are founders doing wrong when deciding how to start a sales function? Wrong roles? Wrong timing? Wrong experiences?

Maybe all this and more.

Eyal Worthalter and I discussed what he's seen in the latest episode of the Cyber GTM Talk podcast. We talk about...

 👉 The crucial distinction between sellers and sales leaders at different company stages
👉 Why timing, founder credibility, and expectations can make or break your first sales hire
👉 The importance of trust and alignment at the C-suite level for long-term go-to-market success

Listen in all the usual podcast places and at  https://lnkd.in/gicD37Xr

Founder @ Unstoppable.do Host of the Cybersecurity Go-To-Market Talk podcast. 🏴󠁧󠁢󠁳󠁣󠁴󠁿 living in 🇺🇲 107 quarter ends in cybersecurity sales.

DigitalEra Group

Chief Strategy Officer (CSO)

Chief Revenue Officer (CRO)

Strategic Consulting, including business plan & sales strategy development.
Advising on business structures, defining sales compensation plans and selecting GTM Vendors for Latin American business and South Florida,

Director of Business Development

Tenable Network Security

Responsible for developing the GTM Channel strategy for Latin America.
- Took Channel organization from 1 partner to over 33 covering all the major regions in Latam
- Through enablement initiatives had the highest # of certified sales engineers among the partners I managed
- Doubled Revenue for the region
- Drove 100% y/y growth in new business sales
- Closed the largest and most profitable subscription deal for the company
- Contributed to the shaping of the overall Channel Program; Defining reseller margins, Deal Registration Program, incentive programs and others

Channel Sales Manager

Responsible for planning and implementing channel marketing programs designed to increase product sales, brand exposure and market share through channel distributors and resellers. 

Drive the development and delivery of sales/marketing tools, content and promotions enabling our partners to successfully sell McAfee solutions. 

Build relationships through ongoing contact with our distributors and partners in joint go-to-market strategies. 

Work with resellers to identify the best marketing methods and tactics to increase product sell-through and brand exposure. 

Support channel and marketing team for strategic planning and tactical implementation.

Channel Marketing & Distribution Marketing

* Manage Channel Incentive Programs for the Americas (United States, Canada & Latin America). 
* Partner Sales Rep. Incentive Program, (McAfee Rewards)
* Partner Rebate Program
* Channel related programs.
* Develop Interactive Dashboards on Closed/Won Opportunities for Executive Review.
* Support Field Marketing Team with Leads Reports & Operational Tasks
* Provide Pre-MQL reporting for Campaign Managers and Marketing Executives.

Channel Program Marketing Manager & Marketing Operations, Americas

Developed key relationships with top Alliance Partners in Latin America while building a strong channel sales foundation. Built a tracking dashboard for executive decision on all aspects of channel business providing complete visibility into Channel Business.

Director Of Channels & Alliances, LTAM

Successfully developed Partner Relationships and helped them increase their profitability. Exceeded sales goals via our Channel Partners for the region.

Regional Channel Manager

Martinez Aponte & Associates

Consultant

Telecable Nacional

Worked on project to develop Voice Over IP residential services over HFC plant.
􀂄 Responsible for evaluating suppliers and arranging trials for these services.
􀂄 Project Leader for the two most important projects for the Cable Branch of Tricom, TCN
Dominicana.
􀂄 Responsible for the development and complete process for the launch of Digital Cable as
well as working on the logistics for the launch of Cable Modems, the Broadband service.

Planning Manager

Tricom

Developed and implemented Business Case for Interactive Television Services.
􀂄 Responsible for Financial Analysis of Internet and Interactive Services.
􀂄 Developed Strategies and Tactics plans for both existing and new products: Dialup, Web
Hosting, Web Design, Interactive Television Services, Cable Modems and Digital Cable
Services.
􀂄 Developed Strategic plans for an Integrated Service Offering , Voice, Video and Data.

PlatinomNet

Founded the 1st Independent ISP in Dominican Republic. Providing Datacenter Services, Colocation and connectivity to the corporate and consumer market. Developed the 1st Interactive Television offering in the Caribbean Market. Successfully negotiated the acquisition of PlatinomNet with the top financial institution and the top cable provider of Dominican Republic.

General Manager

CODETEL

Account manager for Caribbean and South American regions.
􀂄 Responsible for identifying new Business Opportunities
􀂄 Responsible for managing Carrier Relations .
Codetel had launched the major Datacenter and NAP for Latin America connecting major international Telecommunication providers via a fiber optic submarine communications cable, Arcos-1.

Sales Executive, Latin Internet Exchange

Hi.Net

Founded one of the first website design companies in the Dominican Republic.
                  Held a portafolio of important companies such as: Vimenca / Western Union, Hotelera

General Manager (Founder)

Channel Sales & Marketing Executive with extensive experience in all aspects of business development, channel recruitment, channel enablement, international business, business intelligence and project management.

Seasoned professional with 18+ years of successful experience and a proven track record in the Americas IT Security market working for global companies. 

Expertise in:
- Establishing and leading successful sales and channel teams that consistently overachieve goals.
- Adopting corporate initiatives and driving them out into the field.
- Building out Channel organizations by recruitment, enabling and taking partners through to revenue. 
- Developing Dashboards that align with Business Inititatives and provide Business Intelligence.

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Andrew Monaghan

Ricardo Martinez

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taplio

The Battle

Andrew Monaghan

Ricardo Martinez

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrew Monaghan's LinkedIn Performance

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