Founder & CEO @ Lever Talent | Host of The Lever Show | Helping leaders develop talent strategies that leverage a tech-empowered future.

You’re capable of more than you could ever imagine.

I started my career impatient, driven, and a little naive. In my mid-20s, I was sprinting up the corporate ladder… and got fired.  

That moment forced me to get honest about what actually changes a team: clarity, standards, and the courage to hold them.

My belief is simple: as AI and automation take more transactions, the human work matters more. Technology multiplies what’s already there (judgment, trust, focus). Software doesn’t change a team. Cadence does.

In 2022, I followed that belief and started Lever Talent. I work with CHROs, CPOs, and HR or L&D leaders to align talent with the business so teams get better because of technology instead of being buried by it. We make it practical:

• Lead with Leverage: a manager cadence that makes expectations real (and conversations easier)
• MVV that sticks: values → rituals → behavior change
• AI, but usable: 30-60-90 change plans that turn pilots into ROI
• People-ops command center: fewer dashboards, better decisions

With technology, our leverage is limitless. Let’s build teams that prove it.

DM me to get in touch.

Drew Fortin

INTRIGUE Communications & Coaching

INTRIGUE, Communications & Coaching is a messaging and marketing consultancy based on the idea that stories connect people to each other, their interests, and brands. Stories have the ability to activate emotions that turn wants into needs and can be used throughout the marketing and sales processes, as well as general communication.  INTRIGUE uses science and art to help clients find, craft, and refine their stories, materials, and skills until they are intriguing, persuasive, and memorable.

Principal

SmashFly Technologies

Led the SmashFly Marketing team to drive demand generation, storytelling, product marketing effectiveness, social media awareness, digital marketing and sales enablement. I worked with great people that are enabling the merger of recruiting and marketing to nurture the connections between organizations and the superstars they want to attract.

Vice President of Marketing

Ceridian

Led the Product Marketing, Digital Marketing and Social Marketing teams for a leading HCM technology provider.  Supported product launches, marketing programs, events, web properties, social outreach, video projects, blogging, and a variety of other marketing activities.  Standardized marketing processes, while implementing a "6-Star" content program, year-long editorial calendar and consolidation of web technologies project.

Vice President, Content Marketing

Telerik

Managed a team of talented marketers to tell the Sitefinity story.  My team consisted of Partner Marketing, Client Success Marketing and Product Marketing professionals located in the US and abroad.  Drove branding, messaging, sales efforts and marketing programs to increase awareness and revenue though direct and partner channels.

Director of Product Marketing, Sitefinity

Senior Director, National Accounts Marketing

Director, Talent Management Product Marketing

Performix Technologies

Director of Product Marketing

Softscape

Centerstone Software

Senior Product Marketing Manager

Eprise/Divine

Applix/Vistasource

Manager, E-Marketing

Communications Strategist and Trainer - Helping companies create and deliver intriguing stories for business impact

INTRIGUE, Communications & Coaching is a messaging and marketing consultancy based on the idea that stories connect people to each other, their interests, and brands. Stories have the ability to activate emotions that turn wants into needs and can be used throughout the marketing and sales processes, as well as general communication. Your stories are what make you sound different from your competitors. INTRIGUE uses science and art to help clients find, craft, and polish their stories, materials, and skills until they are intriguing, persuasive, and memorable.

Robert founded INTRIGUE (formerly ITM Speakers) based on the idea that communication started with intrigue and ends with impact. He guides the company using lessons learned from decades as a high-tech marketing executive at companies such as ADP, Ceridian, and SmashFly Technologies, and skills he's developed as an actor, playwright, programmer, electrical engineer, photographer, videographer, and musician. Robert enjoys that each project and client bring challenges that require new solutions and attacking problems in unique ways. Robert has been on stage at national and international events as well as being published by such wide-ranging places as the Java Developer's Journal, The Compensation Handbook, and Concord Theatricals.

taplio

The Battle

Drew Fortin

Robert Mattson

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