Polychlorinated Ventures

Managing Partner

Self Employed

Independent Consultant

Product Marketing Coach

Go-to-market coaching for people and cross-functional teams so they can accelerate product strategy and launches.

Founder

Blue Prism

Director of Product Marketing

•	Launched free Trial and Learning licenses available through Blue Prism Digital Exchange (DX), which have seen consistent monthly growth and opened new channels to customer acquisition
•	Designed and launched a homepage design to help customers navigate the product and ideate using success stories
•	Launched a private version of the public marketplace
•	Planned out an overarching strategy to increase engagement of users and contributors, both generating significant monthly growth
•	Analyzed monthly product metrics, making strategic observations and recommendations to senior leadership

Senior Product Marketing Manager

zyBooks

•	Created and executed positioning and go-to-market plan for 6 new and 20 updated products over a high-growth (>60% YoY) period, including delivering tools and training to the sales team
•	Launched an experimental B2C product and presented executives with data needed to pivot
•	Led qualitative and quantitative market research to better define value propositions, messaging, buyer personas, and competitive positioning 
•	Measured NPS to monitor customer satisfaction and to identify dissatisfied customer segments
•	Analyzed multi-source data from users with spreadsheet functions (e.g. pivot tables, VLOOKUP) to identify trends, such as optimal user behavior
•	Created a research webinar program to understand new product markets, pre-selling upcoming products
•	Led a team of full-time and contract professionals in marketing, research, design, video, and web development to deliver significant web and print assets
•	Built playbooks to consistently execute on content creation and sales processes
•	Created a process to incorporate voice of the customer data across product lifecycle

Macmillan Learning

- Captured new product and feature ideas from customers and internal stakeholders
- Evaluated ideas based on company objectives
- Valued a product partnership at a 7% higher price based on extensive customer research
- Planned and executed ideation and validation activities with cross-functional groups of subject matter experts, UX researchers, designers, and management
- Analyzed customer feedback on products to measure success of initiatives

Director of Product Discovery

- Managed the go-to-market for a novel product offering
- Led product design for integrated digital course materials
- Collaborated with clients to create final product to their specifications
- Managed partner relationships 
- Projected revenue
- Drove demand generation efforts for this unique product offering

Product Manager

Sapling Learning

- Developed go-to-market strategy for 16 STEM products (online homework and eBooks)
- Grew portfolio sales by 80-200% YoY, from $1MM to $10MM during my tenure
- Managed demand generation with content marketing and automation tools (Marketo, Salesforce)
- Analyzed the online homework software market and competitor products
- Developed tools for sales and marketing teams
- Conducted web-based and in-person product demonstrations and training

Product Marketing Manager

- Supported faculty clients with premiere course management and online homework products for introductory chemistry
- Conducted product demonstrations and sales to potential faculty users
- Authored content and created resources for new and existing products

Technology TA

Provide technical support to users of Sapling Learning's powerful online homework solution.

Perform product demonstrations, sales, and consulting to potential faculty clients.

Author and review new content for General Chemistry, Introductory Chemistry, Analytical Chemistry, and Organic Chemistry.

Professor and Student Support

University of Illinois at Urbana-Champaign

- Created hypotheses based on the influence of contaminants on model cell membranes
- Developed research strategy with collaboration from research faculty and colleagues
- Designed experiments using existing instrumentation
- Designed modified equipment to conduct original experimental techniques 
- Analyzed extensive data sets from microscopy, spectroscopy, and other analytical techniques
- Published results and conclusions in journals and symposia

Graduate Research Assistant, Gewirth Group

I help busy small business owners systemize their processes, automate low-skill tasks, and introduce AI so they can remove themselves from the worst of their day-to-day headaches.

My clients get more leads, spend less time at night working on bookkeeping, and enjoy working with less hassle.

Book your 1-1 Discovery session here and let's talk about how we can get you more freedom: https://calendly.com/growthsub/discovery-call

Andrew S. Campbell

Hendawg Enterprises

Ed Tech start-ups usually get to a point in their early life cycles where they need a constructive and critical eye on their sales structure and processes to achieve lofty sales goals. That's where I come in. I enjoy working with the executive team to determine how go-to-market launch strategies meld with sales growth strategies. What kind of sales structure will achieve the best returns? What sales processes are necessary to ensure success? How important sales operations and CRM configurations are to sales and financial success. And then put it into practice. I've been on both sides of that coin - strategic sales management and rolling up my sleeves to work as a player-coach besides the customer-centric sales team I've helped to hire or train. It's all serious of course, but when you're winning it's loads of fun --- and what a feeling when it all comes together - content sales employees, a healthy working integrated culture and happy principals.

Ed Tech Sales & Marketing Consultant 

Wiley

As we position ourselves decidedly in the Computer Science and Engineering "life-long learning" vertical on the strength of zyBooks' web-native active learning platform and Wiley's premier engineering content, I'm excited to be working with this talented group of sales managers, account executives and sales engineers to continue our exceptional growth in this dynamic segment of the higher ed space.

Senior Director of Sales, TEC Business Group, Higher Education 

Director of Sales, zyBooks, a Wiley Brand 

Successfully worked with the VP of Business Development to quadruple revenue over three years, leading to the successful culmination of the founders' exit strategy to be purchased by John Wiley & Sons in 2019.

Senior Director of Sales

I drive new relationships at key accounts nationally, focusing on replacing textbooks with web-native content and interactive learning tools for the engineering and computer science markets.  I also manage a small team of hybrid sales professionals from the discovery to closing stages of our customers' decision and buying process.   I specialize in driving sales of new and transformational e-learning products and services for start-ups, after a long and storied career in educational publishing.

Strategic Accounts Regional Manager

Manager, STEM Sales Specialists and Consulting Scientists

Successfully worked with the VP of Business Development to double revenue over three years, leading to the successful culmination of the founders' exit strategy to be purchased by Macmillan Publishing in 2015.

National Sales and Service Director

Cengage Learning

VP, Director of Marketing

VP National Sales Manager, Business and Economics

I'm a sales and marketing consultant for ed tech start-ups, with over 2 years of recent experience in this role, extensive related leadership experience in educational publishing companies and an MBA from Cornell University. 

I work with the executive teams of emerging and innovative ed tech companies to design and implement effective go-to-market and sales growth strategies, based on my deep understanding of the higher education market and customer needs. 

Most recently, that included working with Catalyst Education to help launch its field/hybrid sales specialist organization; including hiring, training, coaching, territory creation, sales planning, incentive and playbook development, Salesforce idealization, and rolling up my sleeves prospecting and developing new customers. And, similarly, working with Packback this fall 2023 on a trial testing a new sales structure. 

Before becoming a consultant, I was a senior director of sales at zyBooks and John Wiley & Sons. Over my five year tenure there, I played a central role in achieving quadruple revenue growth. I led a talented team of sales managers, account executives, and sales engineers to acquire new customers in the computer science and engineering higher ed segment with a new immersive digital interactive textbook and lab replacement product. I have a passion for selling disruptor and transcendent ed tech products that reliably improve student learning outcomes and engagement. I also have a proven track record of building lasting customer relationships, delivering high customer satisfaction and service, and managing small hybrid sales teams.

taplio

The Battle

Andrew S. Campbell

Bill Hendee

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?