Polychlorinated Ventures

Managing Partner

Self Employed

Independent Consultant

Product Marketing Coach

Go-to-market coaching for people and cross-functional teams so they can accelerate product strategy and launches.

Founder

Blue Prism

Director of Product Marketing

•	Launched free Trial and Learning licenses available through Blue Prism Digital Exchange (DX), which have seen consistent monthly growth and opened new channels to customer acquisition
•	Designed and launched a homepage design to help customers navigate the product and ideate using success stories
•	Launched a private version of the public marketplace
•	Planned out an overarching strategy to increase engagement of users and contributors, both generating significant monthly growth
•	Analyzed monthly product metrics, making strategic observations and recommendations to senior leadership

Senior Product Marketing Manager

zyBooks

•	Created and executed positioning and go-to-market plan for 6 new and 20 updated products over a high-growth (>60% YoY) period, including delivering tools and training to the sales team
•	Launched an experimental B2C product and presented executives with data needed to pivot
•	Led qualitative and quantitative market research to better define value propositions, messaging, buyer personas, and competitive positioning 
•	Measured NPS to monitor customer satisfaction and to identify dissatisfied customer segments
•	Analyzed multi-source data from users with spreadsheet functions (e.g. pivot tables, VLOOKUP) to identify trends, such as optimal user behavior
•	Created a research webinar program to understand new product markets, pre-selling upcoming products
•	Led a team of full-time and contract professionals in marketing, research, design, video, and web development to deliver significant web and print assets
•	Built playbooks to consistently execute on content creation and sales processes
•	Created a process to incorporate voice of the customer data across product lifecycle

Macmillan Learning

- Captured new product and feature ideas from customers and internal stakeholders
- Evaluated ideas based on company objectives
- Valued a product partnership at a 7% higher price based on extensive customer research
- Planned and executed ideation and validation activities with cross-functional groups of subject matter experts, UX researchers, designers, and management
- Analyzed customer feedback on products to measure success of initiatives

Director of Product Discovery

- Managed the go-to-market for a novel product offering
- Led product design for integrated digital course materials
- Collaborated with clients to create final product to their specifications
- Managed partner relationships 
- Projected revenue
- Drove demand generation efforts for this unique product offering

Product Manager

Sapling Learning

- Developed go-to-market strategy for 16 STEM products (online homework and eBooks)
- Grew portfolio sales by 80-200% YoY, from $1MM to $10MM during my tenure
- Managed demand generation with content marketing and automation tools (Marketo, Salesforce)
- Analyzed the online homework software market and competitor products
- Developed tools for sales and marketing teams
- Conducted web-based and in-person product demonstrations and training

Product Marketing Manager

- Supported faculty clients with premiere course management and online homework products for introductory chemistry
- Conducted product demonstrations and sales to potential faculty users
- Authored content and created resources for new and existing products

Technology TA

Provide technical support to users of Sapling Learning's powerful online homework solution.

Perform product demonstrations, sales, and consulting to potential faculty clients.

Author and review new content for General Chemistry, Introductory Chemistry, Analytical Chemistry, and Organic Chemistry.

Professor and Student Support

University of Illinois at Urbana-Champaign

- Created hypotheses based on the influence of contaminants on model cell membranes
- Developed research strategy with collaboration from research faculty and colleagues
- Designed experiments using existing instrumentation
- Designed modified equipment to conduct original experimental techniques 
- Analyzed extensive data sets from microscopy, spectroscopy, and other analytical techniques
- Published results and conclusions in journals and symposia

Graduate Research Assistant, Gewirth Group

I help busy small business owners systemize their processes, automate low-skill tasks, and introduce AI so they can remove themselves from the worst of their day-to-day headaches.

My clients get more leads, spend less time at night working on bookkeeping, and enjoy working with less hassle.

Book your 1-1 Discovery session here and let's talk about how we can get you more freedom: https://calendly.com/growthsub/discovery-call

Andrew S. Campbell

Hello! I'm Ria. I’ve worked in lots of sectors for some big and smaller brands and i’ve worked in most channels. It’s not about knowing all there is to know about SEO, PPC, social media, aggregator, affiliates, DM, EM, etc. (I do happen to know quite a bit though!) - it’s about knowing how to use them together in a way that delivers a consistent, memorable experience for your customers. 

I’m a commercial planner at heart, I get the most out of budgets, always delivering ROI and manage a high performing team.

taplio

The Battle

Andrew S. Campbell

Ria C.

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