🚀 Entrepreneur | Business Development Strategist | Marketing Executive

🏃My journey began in software engineering, where I gained crucial technical skills that became the foundation of my leadership approach. Understanding the technical side allowed me to connect engineering with business strategy, ensuring seamless execution and alignment with company goals.

👥 As a co-founder and team leader at an IoT startup, I enhanced my managerial capabilities and gained deep insights into product design, market positioning, and scalable business models. This hands-on experience taught me how to lead cross-functional teams and navigate the complexities of product development and market entry.

🔄 I played a pivotal role in two successful acquisition deals, expanding my understanding of corporate operations and strategic business integrations. These experiences sharpened my ability to manage high-stakes negotiations and strategically align projects with business objectives.

📈 My expertise in digital marketing has been instrumental in building scalable sales channels and applying data-driven strategies to forecast and enhance marketing performance. I’m passionate about leveraging analytics to optimize growth and customer engagement.

🌎 Through active participation in industry events and direct field sales efforts, I’ve developed a strong grasp of the global business landscape — allowing me to navigate complex market dynamics and drive sustainable growth.
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🔹 Let’s connect if you want to talk about:
	•	Innovation and emerging technologies
	•	Scaling startups and global expansion
	•	Strategic growth and market positioning

Andrii Sydoruk

Kellanova

Director of Investor Relations and financial strategy

FP&A Finance Director

Kellogg Company

Senior Manager Commercial Operations

Head Of Commercial Finance DE/AT

Senior RGM and Commercial Strategy Manager Northern Europe

E-commerce FP&A lead D/A/CH
Marketing Spend Controller
Brand Planning-Full cycle; Planning, Forecasting, Reporting for Finish-Air Wick
SAP Implementation for R2R Marketing spend

Category Finance Manager/Marketing Controller D/A/CH

The Coca-Cola Company

•	Trusted business partner to National Sales team to optimized both Coca-Cola and retailers revenues through scenario planning
•	Tracked weekly Actuals vs Plan/PY/RE and provided deep dive analysis to course-correct and implement action plan
•	Built a database of scan data sales and retailer performance to deliver 100k CAD in promotional savings 
•	Managed full reporting cycle from planning, forecasting and reporting for 3 biggest national retailer: Loblaws, Metro, Sobeys 


Achievements:

Created an on-boarding file of all sales finance processes to mitigate the risk of transition in the department and trained new hires and National Sales on financial processes; still in used today
Created new reporting visibility to upper management on smaller retail accounts to drive accountability
Fostered a “get it done” attitude within our team and created a sense of urgency to reach our KPI.

Senior Financial Analyst, Revenue Growth Management

McCain Foods

Supporting 2 Sales Directors and 7 Customer Development Managers, my role is to track and manage promotional spend for Sobeys, Metro, Safeway, Overwaitea and Interprovincial Coop. I report and I course correct the variance versus plan every month in order to achieve all KPI targets. (GS/NS/GP/GM/LBS). I work cross functionally with marketing, sales on sales strategy, planning and optimization of our annual operating plan.
Key Achievements:
•	Optimized trade spend management through analytics at two retailers to deliver 250k in GP while maintaining the same sales volume and gross sales.
•	Recovered 100k in fraudulent deductions from another retailer while keeping our relationship strong.
•	Created a new process to report on trade spend management that delivered more accurate controls. 
•	Increased forecasting accuracy through post-mortem analytics that help our inventory level.
•	Managed the clear out of our rebranded product without any loss.
•	Team lead for trade and transition management in the divestiture of McCain foods Pizza business (150m Gross Sales/year).
•	Increased team bonding and fostered a better working relationship with all departments by being active in the social committee and organizing social events for the McCain staff.

Financial Analyst, Commercial Controlling

•	Advised customers and distributors on forthcoming product developments and won best new hire in national contest 
•	Maintained customer relationships through regular national visits; decreasing customer loss rate by more than 50% 
•	Acted as a contact between McCain and its 2nd largest distributor, performed cold calls, facilitated training and held presentations 
•	Fostered a high team spirit through informal team and social events, resulting in promotions of three colleagues

Key Account Manager

Wordans.com

Managed Commercial accounts
Increased and developed new accounts, 100k in new business
Coordinated with supply chain and production to prevent loss and defects

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The Battle

Andrii Sydoruk

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