SmartTek Solutions

SmartTek Solutions is a premier global software development company, excelling in a wide range of technologies including Virtual, Mixed, and Augmented Reality, Cloud, AI, Computer Vision, Machine Learning, Cyber Security, Product Design & Development, Analytics, ERP, CRM, QA, Web, and Mobile development. We take pride in our white-glove approach, ensuring personalized, high-quality customer experiences.

My responsibilities: 
- Oversee a company’s overall advertising and sales strategy
- Drive revenue by increasing sales through marketing activities
- Develop the structure of the business’s marketing department
- Approve marketing campaign ideas and advertising contracts
- Coordinate marketing efforts with the company’s financial and branding goals
- Boosted the organization’s brand and visibility by cooperating with key departments (Human Resources, Learning, and Development)
- Coordination recruiting events to raise awareness of the company
- Evaluation of employee performance and creation of improvement plans with team leaders

Co-Founder, Managing Partner 

PROFEED  LLC

- Oversaw technical implementation and product development strategy
- Led product branding and go-to-market planning
- Managed early expansion into the Polish market and negotiated with local partners
- Advised on corporate structure, business growth strategy, and investor readiness
- Actively supported U.S. market entry, including company registration and first commercial pilot in Florida
- Participated in the F-300 AgFoodTech Accelerator (Newberry, FL) and built strategic partnerships with University of Florida, investors, and agri-tech stakeholders
- Contributed to long-term international expansion roadmap and business model evolution from hardware-focused to SaaS

Co-Founder, Board Adviser 

Arsmoon

Successfully executed 50+ projects by Arsmoon team (Java, HTML, CSS, JS, PHP, Python, Node.js, React.js, iOS, Android, UX/UI, Usability testing, 3D Video) in Finance, Enterprise, Agro lines of business
Prepared estimations, proposals, SoW
Setting strategy and direction;
Developed domain strategy
Modeling and setting the company’s culture, values, and behavior
Building and leading the senior executive team
Allocating capital to the company’s priorities
Formation of the working atmosphere in the team, the motivation of employees

Founder, CEO

Winstars Technology LLC

IT company, specializing in complex developments in the fields: software, agritech, e-commerce, hardware, smart city, fin-tech & start-up.

MYCO.com

Control and manage MYCO smartband projection and development
Stakeholder management 
People manager for development team (Front-End, iOS, Android, QA, Hardware) 15 people in Matrix structure
Prepared customer presentations
Managed internal department processes
Developed series of department templates and standards 
Worked with Agile (Scrum, Kanban) and Waterfall methodologies
Experience with distributed teams
Plan and construction of development processes;
Provided mass production of MYCO smartbands  on Shenzhen factory.  (2000 pcs of bracelets  were produced) 
Negotiated with Chinese partners 
Formed team of developers;
The distribution of tasks between developers;
Track the project progresses;
Selection and implementation of support systems for the development and administration;
Interviews with new staff;
Evaluated of the productivity of employees

Partner, technical project manager

Lampa Studio Foundation

Mobile Application Developer

🚀 Entrepreneur | Business Development Strategist | Marketing Executive

🏃My journey began in software engineering, where I gained crucial technical skills that became the foundation of my leadership approach. Understanding the technical side allowed me to connect engineering with business strategy, ensuring seamless execution and alignment with company goals.

👥 As a co-founder and team leader at an IoT startup, I enhanced my managerial capabilities and gained deep insights into product design, market positioning, and scalable business models. This hands-on experience taught me how to lead cross-functional teams and navigate the complexities of product development and market entry.

🔄 I played a pivotal role in two successful acquisition deals, expanding my understanding of corporate operations and strategic business integrations. These experiences sharpened my ability to manage high-stakes negotiations and strategically align projects with business objectives.

📈 My expertise in digital marketing has been instrumental in building scalable sales channels and applying data-driven strategies to forecast and enhance marketing performance. I’m passionate about leveraging analytics to optimize growth and customer engagement.

🌎 Through active participation in industry events and direct field sales efforts, I’ve developed a strong grasp of the global business landscape — allowing me to navigate complex market dynamics and drive sustainable growth.
⸻
🔹 Let’s connect if you want to talk about:
	•	Innovation and emerging technologies
	•	Scaling startups and global expansion
	•	Strategic growth and market positioning

Andrii Sydoruk

Altoros

Led strategic B2B digital marketing initiatives for a prominent IT outsourcing company, driving business growth in custom software development and cloud solutions.

 - Built and managed a high-performing B2B marketing team, overseeing hiring, process development, and performance management.

- Conducted comprehensive audits of marketing materials to synchronize messaging between sales and marketing teams, enhancing overall market positioning.

- Acted as a key liaison with C-level executives, providing regular updates on marketing performance and strategic initiatives.

- Facilitated cross-departmental workshops and strategy sessions to align objectives and foster a collaborative company culture.

- Spearheaded comprehensive marketing strategy planning, aligning initiatives with business goals to drive growth in the IT outsourcing sector.

- Developed and implemented a framework for testing new marketing hypotheses, channels, and messaging (growth method), fostering a data-driven approach.

- Orchestrated collaboration between marketing, sales, and product teams, improving communication and process efficiency.

- Led the planning and execution of content SEO and demand generation strategies, significantly improving search visibility and lead generation.

- Developed and executed a comprehensive demand generation strategy, resulting in a substantial increase in qualified leads and pipeline value.

- Implemented marketing automation, AI and CRM enhancements, streamlining operations and improving lead scoring accuracy.

 - Established and optimized cross-platform communication strategies, ensuring consistent brand messaging across all touchpoints.

Conducted regular performance reviews, leveraging data insights to continuously refine marketing strategies and tactics.

B2B Digital Marketing Team Lead

Linkup Studio

Drove strategic B2B digital marketing initiatives for a leading IT company specializing in mobile apps and software development, spearheading transformative processes and campaigns.

Key Responsibilities and Achievements:

 - Initiated and led comprehensive overhaul of B2B marketing strategies, communicating directly with company owners to advocate for necessary changes in advertising, content creation, and digital presence.

- Spearheaded the development of a new company website, aligning it with B2B client needs and optimizing for lead generation and conversion. 

- Designed and implemented a strategic content plan, positioning the company as a thought leader in the IT domain and significantly boosting engagement with B2B clients.

- Formulated and executed B2B-centric social media strategies on LinkedIn and Facebook, including targeted ad campaigns that markedly improved lead generation and sales alignment.

- Pioneered the implementation of Account-Based Marketing (ABM) initiatives, creating tailored campaigns for high-value accounts that resulted in increased conversion rates.

- Developed and optimized multi-step B2B funnels, incorporating lead magnets, targeted content, and nurture campaigns to improve overall conversion rates.

- Managed comprehensive media planning, optimizing budget allocation and focusing on key B2B metrics such as CPC, CPA, CPO, reach, and brand awareness.

- Oversaw SEO strategy, significantly improving the company's digital presence and driving organic traffic and leads from B2B prospects.

- Implemented rigorous A/B testing protocols across all marketing touchpoints, continuously enhancing campaign performance through data-driven optimizations.

- Acted as a key liaison between marketing, development, and design teams, ensuring cohesive execution of B2B marketing initiatives.

Delivered in-depth monthly performance reports to stakeholders, providing actionable insights on campaign effectiveness and ROI.

B2B Digital Marketing Strategist

Infinite Livestreaming

B2B Digital Marketing Manager

Create landing pages for products
Make tech specifications for Analytics team for measure main perfomance reports
Create tech specifications for creating communities (instagram.Facebook)
Create multiple Landing pages for Complicated funnels (Lead magnet, Webinar, Quizes etc)
Develop and creating funnel steps notifications (email SMS Messenger)
Create a Facebook Marketing strategy for our products
Media planning: budgets, CPC cost, CPA, CPO, reach, awareness, etc
Make tech-specifications for developers, designers, copywriting team
Develop and manage PPC, Video advertising campaigns
Provide analysis of ad campaigns performances through reporting and analytics, including data analysis and monthly performance reports
Optimize campaign performance through A/B testing — ads, landing pages, keyword testing, bidding changes, localizations, etc.

Digital Marketing Manager | Performance Marketing | PPC Strategist

Upwork

As an Acquisition specialist and digital marketing freelancer with over 6 years of experience, I specialize in helping businesses of all sizes achieve their online marketing goals. 
My services include setting up and managing Google Ads and Facebook Ads campaigns, as well as implementing analytics for eCommerce and local businesses.

I have a strong track record of success, with numerous successful campaigns under my belt. I have helped businesses increase their online visibility, drive targeted traffic to their websites, and generate more leads and sales. My expertise in funnels, PPC campaigns, and social media marketing allows me to create customized campaigns that deliver measurable results for my clients.

I have experience running high ROAS (return on ad spend) campaigns, which are focused on maximizing the return on investment for my clients. I also specialize in performance-focused campaigns, which are designed to drive specific actions, such as sales or leads.

In addition to my practical experience, I earned a degree in marketing and have completed various certifications and training programs. This allows me to stay up-to-date on the latest industry trends and best practices, ensuring that my clients always receive top-quality service.

As a freelancer, I am committed to delivering exceptional service to my clients. I pride myself on my professionalism and ability to meet deadlines, and I am always available to answer questions and provide updates. Whether you are looking to launch a new marketing campaign or optimize an existing one, I am here to help you succeed.

If you require digital marketing services, I would love the opportunity to work with you. Please don't hesitate to get in touch to discuss your goals and how I can help you achieve them.

Digital Marketing Manager / PPC Strategist

Bookimed

Digital marketing specialist | Performance Marketing Manger

Govitall.com

PPC Strategist | Acquisition Marketing Manager

IndustrialMedia

Digital Marketing Manager, PPC Manager | Performance Marketing Manager

LetyShops

Develop and manage PPC, Video advertising campaigns
Manage account structure, keyword research, bid strategies, ad copy, targeting, etc
Provide analysis of ad campaigns performances through reporting and analytics, including data analysis and monthly performance reports
Optimize campaign performance through A/B testing — ads, landing pages, keyword testing, bidding changes, localizations, etc.
Identify missed opportunities for campaign improvement and improve them accordingly
Collaborating with marketing team to provide relevant data on website performance and providing insights and actionable recommendations for conversion rate improvement
Manage ad campaigns in Facebook, Mytarget, Yandex Direct, VK, Adwords Video Advertising

Digital Marketing Manager | User Acquisition Managers | PPC Strategist

Mabolo. Искусство результативного маркетинга

Develop and manage advertising campaigns from creating a concept to realization and optimization
Manage account structure, keyword research, bid strategies, ad copy, targeting, etc
Provide analysis of ad campaigns performances through reporting and analytics, including data analysis and monthly performance reports
Optimize campaign performance through A/B testing — ads, landing pages, keyword testing, bidding changes, localizations, etc.
Identify missed opportunities for campaign improvement and improve them accordingly
Collaborating with marketing team to provide relevant data on website performance and providing insights and actionable recommendations for conversion rate improvement

PPC Specialist

With 12+ years in performance digital marketing, I've established myself as a results-driven leader who combines strategic vision with hands-on expertise to drive business growth and marketing excellence.

Core Competencies:

✅ Leadership & Team Management
✅ B2B Marketing Strategy
✅ Performance Marketing & Paid Advertising
✅ Budget Management & ROI Optimization
✅ Cross-functional Collaboration
✅ Data-Driven Decision Making

Professional Experience:

As B2B Digital Marketing Team Lead, I:

📌 Built and managed high-performing marketing teams
📌 Implemented data-driven frameworks for testing and optimizing strategies
📌 Oversaw hiring, process development, and performance management
📌 Managed 200k+ monthly advertising budgets, consistently achieving positive ROI
📌 Fostered a culture of continuous improvement and innovation

As B2B Digital Marketing Strategist, I:

📌 Led cross-functional teams in implementing transformative marketing initiatives
📌 Effectively communicated with C-level executives to drive organizational change
📌 Developed and executed comprehensive B2B marketing strategies aligned with business objectives
📌 Pioneered the adoption of new marketing technologies and methodologies

Industry Expertise: IT outsourcing | EdTech | E-commerce | B2B Lead Generation | Medical Startups

Proven success in European and US markets, adapting strategies to local conditions.

Key Achievements:

Created a marketing funnel for a European private school:
📈 15x ROAS, $2+ million revenue in one year for a new brand
📈 Implemented end-to-end strategy: Website, advertising, email marketing, analytics, automation
As Product Marketing Manager, launched 3 new educational products in Europe:
📈 Generated over €1 million in revenue within 6 months
📈 Managed market research, strategy development, and campaign execution
Implemented performance marketing strategy for US legal services firm:
📈 45% decrease in cost per lead, 80% increase in conversion to sales
📈 Managed $200k+ monthly advertising budget

Leadership Philosophy:
I believe in empowering teams through clear communication, data-driven decision-making, and continuous learning. 
My approach combines strategic thinking with agile execution, always aligning marketing efforts with overarching business goals.

I'm passionate about leveraging cutting-edge technologies to solve complex marketing challenges and drive substantial business growth.

Let's connect and explore how my experience and leadership can benefit your organization.

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Andrii Sydoruk

Serhii Halchuk

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