🇺🇦 Andriy Boychuk

Flowium

We focus exclusively on email marketing for eCommerce businesses.

We know how to take your online store from where you stand now to its full potential. You get industry-standard knowledge paired with cutting edge innovations tailored to your business. 

We enjoy working with big numbers. We love seeing your results grow as much as you do, and we know how to streamline the process to get you there. We lay out the strategy, and then experiment, test, and move quickly to deliver the returns you expect and more.

We believe email marketing is more than a revenue channel. It's also a long-term investment in your brand and customer loyalty.

Let’s schedule a time to talk about the true scale of your email marketing strategy: flowium.com

Founder of Flowium, Email Marketing Agency for eCommerce

Dignitas Ukraine

Fractional CMO (Volunteer)

Razom

Volunteer (Product Sourcing & Coordinator of Volunteers)

Immigrant Porada

Immigrant Porada is a web portal for Ukrainian immigrants. It provides information on the main topics regarding immigration and settling down in the US. 

Throughout the years, email marketing was the main tool for creating and nurturing an engaged community of Immigrant Porada. I understood its value and turned it into an email marketing agency.

Founder

The Clarient Group

The Clarient Group (TCG) is a technology consulting and design firm focusing on integrated, smart building design solutions.

In almost 9 years of working for the Clarient Group I grew from a Junior position of a CADD operator to a Senior Project Manager who coordinated crucial projects.

Among the projects I'm proud of are Freedom Tower and One57 in NYC.

Senior Project Manager

Project Manager / Designer

Designer

CADD operator

Top 1% Email Marketing Expert

Andriy Boychuk is a founder of Flowium, an email marketing agency for eCommerce. 

Every week, he uploads a new video on his company's Youtube channel to share industry secrets of email marketing for online stores and the software used for it, such as Klaviyo.

Andriy authored the Klaviyo Master course to help business owners grow their email subscribers list and figure out the technicalities behind this software. It's a self-paced online course with detailed tutorials, tips, and tricks to level up email marketing.

When not working, Andriy enjoys an occasional movie night, and his perfect 4th of July celebration includes a BBQ with his loving wife and two beautiful daughters.

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Let’s schedule a time to talk about the true scale of your email marketing strategy: flowium.com


It is officially here!

Meet FlowiumGPT - our new AI built on the exact frameworks, experiments, and strategies our team uses every day to grow DTC brands.

It’s like chatting with a Flowium strategist… minus the meeting.

You can ask it things like:

• “What’s the best way to structure a Klaviyo welcome flow?”
• “Which A/B tests actually move click-through rates?”
• “How should I segment customers before BFCM?”

You’ll get the same data-backed answers we use for brands like True Classic, Dr. Squatch, and hundreds of Shopify stores.

It’s smart, fast, and built for marketers who want more than generic advice.

Try it out here and let me know if you have any feedback: https://vist.ly/4e7ks

Founder at Flowium, Elite Klaviyo Partner, we help DTC brands drive 30 to 50 percent of revenue from email and SMS, with segmentation, CRO-ready creative, and lifecycle automation | Inc. 5000 (2025)

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I used to chase revenue.

If the top line grew, I called it success.
Then I changed the scorecard.

Today I track three things: 

1️⃣ team retention, 
2️⃣ client retention,
3️⃣ and profit left at the end of the month.

This shift fixed how we make decisions.

✅ We hire slower.
✅ We keep clients longer.
✅ We value profitable work over busy work.

I also set hard boundaries.

❌  No work on the weekends.
👨‍👩‍👧‍👦 Evenings with family.
⌚ Eight to nine hours is the ceiling.

The team knows I trust them by default.

Integrity is not a poster on the wall, it is how we run projects and relationships.
I play the long game with content.

Videos recorded years ago still bring the right clients.

If you run a services business, try this simple framework.

Define success as retention plus profit, not revenue.
Protect energy with clear work hours and family time.
Lead with trust and expect integrity across every handoff.
Invest in durable content that compounds over years.

This is not theory.
It is how we operate daily, and it scales a lot cleaner than chasing the next spike.

We tripled SMS conversion rates for DTC brand, Compression Sale, just by switching brand's popups to Recart .

We had the chance to test their popup tech on a live campaign - and the results were instant:

Visitor → SMS CR: 0.6% → 1.7% (+211%)
Visitor → Email CR: 1.2% → 2.9% (+137%)

#emailmarketing #sms #dtc

🚨Job Vacancy - Email Marketing Strategiest 👇👇👇

Our partner Kanekta is hiring a Lead Strategist (Email Marketing)! 🚀 

Full-time. Remote.

If you're a detail-oriented, proactive strategist who knows how to build conversion-focused email strategies and guide clients toward growth this one is for you.

You’ll work closely with project managers, designers, and copywriters to plan customer journeys, analyze performance, and refine strategies that drive results.

If you’re ready to lead with insight and make an impact in a fast-moving environment, we’d love to meet you.

Apply now to join our team: https://lnkd.in/gENJ_ZJq

Know someone who’d be a great fit? Tag them in the comments below!

building membership programs that increase retention & cash flow 💸 | Retention Advisor @ Subscribfy

I'm Elena, and I'm building go-to-market motion at Subscribfy from the ground up.

I grew up in Russia and came to the US at 16 years old on a tennis scholarship to Michigan State. After college, I found my way into ecomm and haven't looked back.

Today, I'm the founding Head of GTM at Subscribfy. We're taking the membership technology our founders built to scale Adore Me to $300M, and making it accessible to Shopify merchants who want to increase customer lifetime value and build predictable revenue.

What we do: 

Help ecomm brands turn one-time buyers into members. We build subscription programs that actually work. Better retention, higher LTV, and customers who stick around.

What I do: 

As the first non-tech hire, I built our entire go-to-market function. I spend my days talking to Shopify founders about customer retention and showing them how membership models can transform their business. I also get to build and lead our growing team.

Before Subscribfy, I was in ecomm sales at TryNow (Try Before You Buy tech) and spent 6+ years at Mommy Nearest working with brands targeting millennial parents.

I love talking about: ecomm strategy, subscription models, early-stage startup life, tennis, padel, how difficult golf is.

Let's connect if you're in the ecomm space or thinking about membership programs for your brand.

Elena Ivanova

I had my first ever panic attack earlier this year. On a plane coming back from Shoptalk...

I don't love talking about it.

But that moment is what finally pushed me to take my mental health seriously.

Here’s the ironic part:
🥇 We had our biggest quarter to date at Subscribfy.
🥇 We signed and launched with our biggest client at the time, one I personally sourced via cold outbound.
🥇 It was my first Shoptalk. The largest, loudest, most electric event in e-commerce.
🥇 I was about to go on a gorgeous European vacation.
🥇 My personal life? Everything I ever wanted.

And yet there I was, shaking in my plane seat.

I’m not usually emotional. I am Russian, my default mode is sarcasm, bottling things inside, and moving on. 💪🐻 

But that day, my body called my bluff.

Maybe it was the chaos of Q1.
Maybe it was flight anxiety.
Maybe it was Vegas.
(Maybe it was staying at the Luxor and flying Spirit. Honestly, that combo would break anyone.)

Maybe it was an overwhelmingly large event on almost no sleep.
Whatever it was, it sucked and I never wanted to feel that again.

I’m fine today. My tribe is awesome. Therapy is a must. Habits are changing slowly.

These last few weeks, I can see the level the anxiety and stress of my clients, prospects, connections in the DTC space, it's palpable. And I feel for them.

If you can - go outside, take a breath, look at some trees, this will pass.

It's all going to be alright ❤️ 🫶

building best-in-class custom membership systems for Shopify merchants 🚀 | Founding Head of GTM @ Subscribfy

Nailboo just launched their new paid membership: The Boo Club 💅

We’ve been working with their team since spring on loyalty. And now, this next step takes it to a whole new level.

Why I love this launch?

Because it brings a subscription model to a category where product subscriptions don’t really work.

Nobody subscribes to the same nail color every month. You collect. You match it to your outfit, to the season, to your mood.

So a model where a shopper is charged monthly in exchange for store credit that can be spent throughout the catalog is a perfect fit with how customer shops Nailboo.

Huge shoutout to Yenney Curbelo and Razvan Romanescu and their whole team. True pros who know their shopper inside out and execute like ninjas. 🥷 ⚡️

The new era of Subscribfy is coming! 💚🚀

Everyone has a dark side. I call mine the sales demon 👹 
*shoutout to Sean Wendt for helping me coin the term.

We’ve all met a sales demon.

👹 This creature says things like “just curious…” followed by a question nobody on Earth is curious about.

👹 Goes on 5-minute monologues about a feature no one asked for.

👹 Interrupts buyers.

👹 Skips discovery.

👹 Completely ignores time management of the call

In my defense… my personal brand of sales demon only comes out when I’m VERY excited about the conversation.

And when I’m excited?

My sales demon assumes everyone else on this call is equally pumped.
(Plot twist: they’re not.)

👹 She speaks at warp speed.
+ the Russian accent, so nobody even knows what’s going on.

👹She doesn’t ask questions. 
Because who has time for discovery when you’re selling the most exciting product in the world?

👹 She is an unapologetic pitch-slap queen.
Hot take: no regrets. I’d rather be direct than fake-build a relationship.

Sales friend, what sins has YOUR sales demon committed? Let’s make this one fun.

P.S. If you’re wondering whether my sales demon is real… 👹 
These were the actual messages she sent yesterday morning to her boss. Thank God Samy Waiche is very patient with me. 😅

Stoked to announce the launch of our AI co-pilot Aura!!!

A fun fact about Subscribfy: we have wayyyy more data scientists on the team than sales & marketing reps.

We've always been a data-first company, and we're very excited to take the next step into the AI revolution. 

We will be sharing more in the coming days & weeks about what Aura does. 

If you want a sneak peak, DM me!

LFG 🚀

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Elena Ivanova

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The Battle

🇺🇦 Andriy Boychuk

Elena Ivanova

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🇺🇦 Andriy Boychuk's LinkedIn Performance

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