🇺🇦 Andriy Boychuk

Flowium

We focus exclusively on email marketing for eCommerce businesses.

We know how to take your online store from where you stand now to its full potential. You get industry-standard knowledge paired with cutting edge innovations tailored to your business. 

We enjoy working with big numbers. We love seeing your results grow as much as you do, and we know how to streamline the process to get you there. We lay out the strategy, and then experiment, test, and move quickly to deliver the returns you expect and more.

We believe email marketing is more than a revenue channel. It's also a long-term investment in your brand and customer loyalty.

Let’s schedule a time to talk about the true scale of your email marketing strategy: flowium.com

Founder of Flowium, Email Marketing Agency for eCommerce

Dignitas Ukraine

Fractional CMO (Volunteer)

Razom

Volunteer (Product Sourcing & Coordinator of Volunteers)

Immigrant Porada

Immigrant Porada is a web portal for Ukrainian immigrants. It provides information on the main topics regarding immigration and settling down in the US. 

Throughout the years, email marketing was the main tool for creating and nurturing an engaged community of Immigrant Porada. I understood its value and turned it into an email marketing agency.

Founder

The Clarient Group

The Clarient Group (TCG) is a technology consulting and design firm focusing on integrated, smart building design solutions.

In almost 9 years of working for the Clarient Group I grew from a Junior position of a CADD operator to a Senior Project Manager who coordinated crucial projects.

Among the projects I'm proud of are Freedom Tower and One57 in NYC.

Senior Project Manager

Project Manager / Designer

Designer

CADD operator

Top 1% Email Marketing Expert

Andriy Boychuk is a founder of Flowium, an email marketing agency for eCommerce. 

Every week, he uploads a new video on his company's Youtube channel to share industry secrets of email marketing for online stores and the software used for it, such as Klaviyo.

Andriy authored the Klaviyo Master course to help business owners grow their email subscribers list and figure out the technicalities behind this software. It's a self-paced online course with detailed tutorials, tips, and tricks to level up email marketing.

When not working, Andriy enjoys an occasional movie night, and his perfect 4th of July celebration includes a BBQ with his loving wife and two beautiful daughters.

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Let’s schedule a time to talk about the true scale of your email marketing strategy: flowium.com


It is officially here!

Meet FlowiumGPT - our new AI built on the exact frameworks, experiments, and strategies our team uses every day to grow DTC brands.

It’s like chatting with a Flowium strategist… minus the meeting.

You can ask it things like:

• “What’s the best way to structure a Klaviyo welcome flow?”
• “Which A/B tests actually move click-through rates?”
• “How should I segment customers before BFCM?”

You’ll get the same data-backed answers we use for brands like True Classic, Dr. Squatch, and hundreds of Shopify stores.

It’s smart, fast, and built for marketers who want more than generic advice.

Try it out here and let me know if you have any feedback: https://vist.ly/4e7ks

Founder at Flowium, Elite Klaviyo Partner, we help DTC brands drive 30 to 50 percent of revenue from email and SMS, with segmentation, CRO-ready creative, and lifecycle automation | Inc. 5000 (2025)

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I used to chase revenue.

If the top line grew, I called it success.
Then I changed the scorecard.

Today I track three things: 

1️⃣ team retention, 
2️⃣ client retention,
3️⃣ and profit left at the end of the month.

This shift fixed how we make decisions.

✅ We hire slower.
✅ We keep clients longer.
✅ We value profitable work over busy work.

I also set hard boundaries.

❌  No work on the weekends.
👨‍👩‍👧‍👦 Evenings with family.
⌚ Eight to nine hours is the ceiling.

The team knows I trust them by default.

Integrity is not a poster on the wall, it is how we run projects and relationships.
I play the long game with content.

Videos recorded years ago still bring the right clients.

If you run a services business, try this simple framework.

Define success as retention plus profit, not revenue.
Protect energy with clear work hours and family time.
Lead with trust and expect integrity across every handoff.
Invest in durable content that compounds over years.

This is not theory.
It is how we operate daily, and it scales a lot cleaner than chasing the next spike.

We tripled SMS conversion rates for DTC brand, Compression Sale, just by switching brand's popups to Recart .

We had the chance to test their popup tech on a live campaign - and the results were instant:

Visitor → SMS CR: 0.6% → 1.7% (+211%)
Visitor → Email CR: 1.2% → 2.9% (+137%)

#emailmarketing #sms #dtc

🚨Job Vacancy - Email Marketing Strategiest 👇👇👇

Our partner Kanekta is hiring a Lead Strategist (Email Marketing)! 🚀 

Full-time. Remote.

If you're a detail-oriented, proactive strategist who knows how to build conversion-focused email strategies and guide clients toward growth this one is for you.

You’ll work closely with project managers, designers, and copywriters to plan customer journeys, analyze performance, and refine strategies that drive results.

If you’re ready to lead with insight and make an impact in a fast-moving environment, we’d love to meet you.

Apply now to join our team: https://lnkd.in/gENJ_ZJq

Know someone who’d be a great fit? Tag them in the comments below!

Thrivelia

Chief Executive Officer

Digital Silk

We are delivering a superior full-scope digital marketing experience - from start to finish.
My role is to leverage advanced email marketing strategies for mid and large-cap businesses in the omnichannel marketing strategy.

Email & SMS Marketing Manager

HH Global

Interactive is a data-focused marketing agency optimising customer experience for blue-chip companies simplified through uniting data from an omnichannel environment and storytelling into a 360-customer view. 

Key responsibilities:
•	Meet corporate KPIs during the pandemic for omnichannel integration (CDP)
•	Manage external agency that acts as an internal marketing department
•	Maintain and utilise HubSpot for all clients

Key achievements:
•	Successfully converted eight recognisable brands into clients and created their strategies
•	Participated in the launch of a marketing calendar and lead magnet eBooks on data-driven best practice
•	Copywtiting in the rebranding from Blueberry Wave into Interactive's

Marketing Planner

CEO @ Thrivelia | We help DTC CMOs & founders convert better leads faster for less into advocates through emails that click 🤝 | $50m+ in results since 2020 | Posts about LTV, DTC, retention and entrepreneurship.

I help DTC, VCs, and senior marketers turn retention into a scalable, strategic growth engine.

At Thrivelia, we don’t just run campaigns, we build systems. That means retention strategies designed to:

1. Increase exit valuation 📈
2. Turn email/SMS into profit centers 🔁
3. Unlock compounding LTV without bloated teams ⚙️

Our clients include Sintra AI, GPen, Carnivore Snax, Perfect White Tee, Lineage Provisions, and over 100+ 7–9 figure brands across technology, apparel, wellness, FMCG, SaaS, and more.

Whether you're prepping for exit, scaling across a portfolio, or hitting your first $5M milestone, we plug in fast, perform quietly, and scale like insiders.

→ Want to see if your backend’s leaking margin or leaving valuation on the table?

DM me "Free Strategy Sprint" and I'll show you exactly how to improve conversion, decrease costs and keep customers longer.

Trayan Hristov

I spent November wearing two hats: building Black Friday for clients and surviving it as a shopper.

The results couldn’t be more different.

Part 1: Inside 4 of our best-performing stores

4 stores, 4 stories of Black Friday.

Here are our 4 best stores in November, anonymised.

- Company #1: A 60% off equivalent of a high AOV tech + SaaS product through a price comparison.

- Company #2: Collectable-based apparel brand with a 25% sitewide offer and up to 70% off selected items.

- Company #3: 40% sitewide + free gifts with orders over $150 for a hair-tech / styling brand.

- Company #4: 30% sitewide + gift on orders over $200 for an everyday premium cotton brand.

4 tactics we used behind the scenes:

- We didn’t kill the pop-up. We switched it to: “X discounts left for Black Friday” instead of hiding it.

- We compared products against each other. For people choosing between styles, features, or novelty, we educated them in-store, not on Google.

- We launched products and bundles that gamified savings. Some were revealed only after purchase to reward buyers and increase AOV.

- We made every flow speak Black Friday. All key flows were updated to reflect the offer and retarget hard (up to 3 emails a day) without confusing people.

Part 2: The consumer view (why I didn’t buy)

While clients were having their best month, I was just trying to buy… an ergonomic chair alongside 10 more things I've been delaying for months.

Here are 4 obvious Black Friday decisions that made me not buy and made brands look worse in my eyes:

1. Wholesale logic for retail buyers.

“Buy 2, get X off. Buy 3, get X+10. Buy 5, get X+30.”

I’m not a reseller. I wanted one good chair, not an inventory problem.

2. Black Friday only in early November.

If your “Black Friday” is Nov 1-14… why would I trust you not to run something better on the actual weekend or Cyber Monday?

3. Black ‘month’ with no escalation.

If everything is on sale all November, I’m trained to wait. 
You’re burning margin early and teaching me not to act when demand is highest.

4. No new collections or products.

This is the worst for me. 
It feels like you’re clearing old stock or slow with innovation, so I go check what your competitors are doing.

Good luck with Cyber Monday and the Christmas period. 
I’ll share more specific strategies soon.

PS: What actually worked for you during Black Friday that expected? What didn't work as you expected?

CEO @ Thrivelia | Clients: Perfectwhitetee, Pulsetto, Printfresh, Sintra AI, Carnivore Snax, Guitar Institute, Tallow Truth & 200+ More | $200M+ Revenue Generated | Klaviyo Platinum Partner

Scammers be scamming hard my team, glad I picked a smart bunch.

When email is working “okay,” most brands live with it.

perfectwhitetee, an 8‑figure women’s apparel brand, couldn’t.

A loyalty tech issue let bots bomb their Klaviyo account, and email revenue dropped 50% in a single month. Their existing agency had doubled their revenue before… but couldn’t fix the deliverability mess, even after 5–6 weeks of “we’ll figure it out.”

Johnny Hickey (CMO at Perfectwhitetee) brought us in.

What we did over the next ~12 months:

- Isolated and fixed the bot + deliverability issue
- Rebuilt flows, segmentation, and testing under our Hourglass LTV framework
- Rolled out initiatives like reply‑to‑buy SMS on top of a stronger email backbone

Results:
- 12‑month CLTV up ~60–70% from an already strong, previously static baseline
- Their most profitable month ever, nearly matching last year’s Black Friday revenue with less discounting and lower ad spend
- A major email agency declined to sell an audit because “the account is being run very, very well”

Klaviyo looked inside and said the same thing, even consider it a case study on their website.

If you’re a DTC brand doing $3M–$50M+ and you’re not 10/10 confident in your email & SMS engine, watch Johnny’s full breakdown here:
https://lnkd.in/dNxtCHGd

And if you want your Klaviyo to look like this, message me “AUDIT” and I’ll send details.

Open video: How Perfectwhitetee Fixed a Bot Disaster & Grew LTV 70% | Klaviyo Email Case Study on youtu.be

How Perfectwhitetee Fixed a Bot Disaster & Grew LTV 70% | Klaviyo Email Case Study

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🇺🇦 Andriy Boychuk

Trayan Hristov

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The Battle

🇺🇦 Andriy Boychuk

Trayan Hristov

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🇺🇦 Andriy Boychuk's LinkedIn Performance

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Performance Score🇺🇦 Andriy Boychuk's LinkedIn Performance