Factory Pattern

With 16+ years of experience leading digital and e-commerce projects, I’ve worked with leading brands like Sky, Dune, HBO, Majestic Athletic, Sport England, and Loqate (GBG), delivering innovative solutions that drive growth and enhance user experiences.

At Factory Pattern, I’ve partnered with national and international clients on challenging digital projects, helping businesses transform their online presence and achieve measurable results.

My strengths lie in creative problem-solving, active listening, and connecting the dots to deliver impactful strategies that align with both user needs and business goals. Whether refining user journeys, optimising conversions, or delivering scalable e-commerce solutions, I bring big-picture thinking with meticulous attention to detail.

UX Consultant & Digital Strategist

Cheltenham Design Festival

Co-Director at The Cheltenham Design Festival. The festival is the flagship event of the Cheltenham Design Foundation, a registered charity that promotes the benefits of design and creativity. 
We aim to inspire young minds through our free Saturday school, the Cheltenham Design Academy, and the festival is our way of inspiring others by showing how good design can transform the way we live.

Co Director

CHELTENHAM DESIGN FOUNDATION

Chair

Part of the the Cheltenham Design Foundation - committed to promoting the benefits of design and creativity to people from all backgrounds, from design professionals to the general public and the designers of the future.

Chair of the Cheltenham Design Foundation

Jealous Design

Wave goodbye to techno babble – it’s not in our dictionary of digital design and marketing.

We prefer to chat to our clients over a good cup of coffee using everyday language, rather than trying to bamboozle you with our knowledge of technical terms.

Creative Director

Do you need help improving the UX (User eXperience) on your website to generate more sales or leads? A great UX is essential to convert your users (potential customers) into loyal customers and make the most of your Digital Marketing spend/efforts. 

Not sure where to start? Confused as to where people are getting stuck on your ecommerce site? I'm here to help! 

Let's work together to optimise your website and digital strategy and achieve your goals! Email me now andy@factorypattern.co.uk 

𝗪𝗵𝗼 𝗮𝗺 𝗜?
Born and live in UK 🇬🇧, in a relationship and business partnership with Georgina (co-founder) + Baxter 🐶  and 2 sons.

Addicted to hats, skateboarding (falling over), more hats, loving Country Music (guilty pleasure).

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗶𝘀𝗲
I help businesses of all sizes understand why traffic to their website isn't doing what they want them to do (buy things or become leads). I untangle digital messes and help drive better website traffic and convert that traffic into loyal customers. But how? 🤔

Since 2008, I've worked with over 250 businesses to help them:
🔎 Discover where users are dropping off their website
✔️ Bring clarity by doing user research to understand why their users aren't taking action
💪 Optimise and test their websites to make them more engaging to users

In order to:
👉 Improve their digital experience
📈 Increase revenue from users on their websites
🤝 Develop a digital strategy that drives engaged traffic, leading to long-term growth

𝗛𝗼𝘄 𝗖𝗮𝗻 𝘄𝗲 𝗪𝗼𝗿𝗸 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿

✅ UX Audit & Consultation
If you need to understand where your website users are getting stuck and want to know what actions to take to unstick them and drive more conversions, then this is for you. It starts with a free UX audit, then we can take that further with a UX consultation.

✅ Website Design & Development
Need a new ecommerce site or want to optimise the one you already have? I've run Factory Pattern for over 15 years, so we know a thing or 2 about designing and developing great online experiences. We're partners with Google, Shopify, Klaviyo, Mailchimp, WordPress/WooCommerce and more platforms than you can shake a stick at.

✅ Digital Strategy & Marketing
Want to increase traffic or improve online engagement to boost your brand? We can help with that through SEO, PPC, email marketing and Community Engagement (on social) to increase your reach and brand awareness.

𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱? 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝗠𝗲!
 
📞 Call me +44 (0)7894 089 828 
✉ Send me a message andy@factorypattern.co.uk

Andy Thorne

6point6 | Part of Accenture

Principal Consultant, Delivery

Cognizant

Managing multiple digital delivery teams - working with clients to understand the Roadmap, planning and successfully delivering this to satisfy Client and Consumer need. 

Managing scope, facilitating Agile Ceremonies, workshops, kick off sessions and team performance reviews.

Ensuring what the team delivers during sprints has the required quality, and supports the greater business goals.

Alignment and close working with the Client, Delivery Leads, Architects and UX Teams to deliver in a timely manner and help improve continuous delivery pipelines.

Introducing new WoW, and regular usage of standard Scrum tools and processes.

Delivery Manager

Superdry

Working collaboratively with the IT Department, the Digital Teams, Business Transformation and the wider business teams to successfully shape the outcome and delivery of projects and programmes of work, bringing the online world and offline world closer together for the Superdry customer.

Introducing and implementing processes and ways of working, managing and coordinating key projects that help deliver an improved Retail experience for customers and store colleagues.

Owning the management of essential projects. These include for example store openings (flagship inclusive) on a Global scale and in store digital enhancements. Working with external suppliers to construct RAIDAs and timelines that can be communicated back to the business and used as key documentation for successful project delivery.

Within this role, I worked as part of a multi-discipline team to deliver new system implementation & system changes. Planning, monitoring and managing multiple projects, and leading the business through all phases of the project lifecycle. 

Using an organised, methodical, hands on approach, I utilised my existing experience to plan and deliver projects from idea, build, test, go live and closure, with effective and timely handover of projects into BAU.

Retail Systems Project Manager (IT)

Presenting and implementing methodologies and ways of working to the business, allowing it to truly understand the value of an idea (using Value Proposition activities, Visioning workshops and Business Model articulation), even if stopping is the right thing to do. Understanding the Business Strategy and direction and executing ideas that allow Superdry to execute its strategy successfully.
 
Understanding requirements to determine the feasibility and impact (on people, process and technology), potential opportunity, and ultimately deciding whether a project/programme is viable. Running workshops culminating in the successful design of processes, and obtaining agreement from the Business on these.
 
Developing the Business Case, Project Brief and Kick Off documentation for key initiatives, enabling sign off from Senior Management and planning and implementing of strategic deliverables. Successful work delivered includes:

1. Global Supply Chain review and recommendations
2. Sample Tracking Process development and implementation
3. Markdown Optimisation tool delivery and implementation
4. RFID (Grey Market) Project delivery and implementation
5. Operations with the China JV (including developing and embedding an in-country sourcing model)
6. Brexit Strategy planning and execution
7. Critical Path enhancements
8. Digital Initiative Execution

Business Consultant

UCAS

An integral element of this role saw me play a leading role in the redevelopment and evolution of the product market strategy for UCAS, defining new product requirements and driving new product developments. I managed the redevelopment of the new UCAS Search product and Collection Tool, several information and advice products/services, and supported on managing the direction and strategical implementation of personalisation into the user experience of core products.

In my role as Product Manager a primary focus was working with closely with all customer groups, using a transparent philosophy to help deliver a greater customer experience. I supported and promoted UCAS products externally and internally, as well as managed product direction from vision, to go-live and beyond - using Agile techniques to help develop the backlog, roadmap and vision, allowing the organisation to continue to realise the benefits of agile delivery. Close work with the Scrum teams on a daily basis enabled the realisation of iterative delivery methods and value early and often.

Strategic Product Manager

Creating, shaping and implementing the social media strategy across UCAS (short and long term) - managing and developing the UCAS social media channels to make sure strategic objectives were achieved. Key channels included Facebook, Twitter, Pinterest and Blogger.

Campaign creation and management across social media, integrating this with overall marketing activity to drive engagement and increase traffic to UCAS' .com sites (including www.ucas.com and www.ucasmedia.com)

Developed and educated on social media as a key channel for communication internally and externally. Organising and running workshops to increase staff understanding and awareness.

Provided leading support on digital projects from a social media perspective - for example, the creation of the new UCAS website and implementation of the UCAS Connect bloggers

Managed the relationships with external agencies on key digital projects. These included www.ucasconnect.com and a new innovative, student-only community based Facebook application

Managed and moderated the UCAS social media profiles and pages - making sure they remained consistent in design and adhered to brand guidelines. Offered management, support, guidance and best practice advice to social media executives.

Played a key role in the development, design and creation of an internal recruitment strategy using social media as a key driver

Established short /long term content plans for social media channels that were used to help drive commercial revenue, brand awareness and maximise engagement with target audiences

Constructed monthly reports focusing on key metrics such as engagement, sentiment, traffic and referrals, and communicated these to senior staff and key internal stakeholders. Tools used include Radian 6, Google Analytics, Buto, Facebook insights.

The social media team won the European award for Social Media in Customer Service at the ECCCSA awards - a winning achievement I am extremely proud of.

Social Media Manager

Boasting over 650,000 members since it launched in April 2007, yougofurther was the UCAS social network website. Key to this role was to build strong commercial partnerships with major brands including Lonely Planet, Glastonbury Festival, Apple and iTunes, The Independent, Clothes Show Live, Rugby Football Union (RFU), Arsenal Football Club and British Universities and Colleges Sport (BUCS).

Part of this role was to work on a daily basis on social networking sites including Facebook, Twitter, uploading news spreads, and managing competitions, promotions and over 35'000 forums.

I documented over 500 webchats on yougo, ranging from webchats with fellow colleagues, to webchats with professionals; the England Student Rugby Captain, the Guardian and Arsenal Football Club, whilst also actively creating, editing and posting all content onto the yougo site - articles, interviews, webchats, competitions and news spreads.

A key success was the 2010 Christmas campaign called “yulego”. In 2009 this had 15’000 entries in 2009. Managing this in 2010, I achieved 65’000 entries.

This role included producing and developing video and developing innovative ideas for our online channels. I project managed a new initiative entitled UCAS Connect, creating a "one stop shop" for all of our social media channels, along with a cross-platform mobile app. The site achieved over 50,000 unique visitors and 117,000 page views for its first month. The mobile app achieved over 1'500 downloads with an NPS of 29%.

I helped project manage the re-design UCAStv for the 2012 application cycle, working on the overall design of the site and the creative's for the videos. This role also supported the development of the UCAS Digital Strategy, as well as project managing the development and implementation of UCAS Facebook applications.

In November 2011 the team won the Most Effective Use of Social Media award at the globally recognised Customer Contact Association (CCA) Excellence Awards.

Online Community Manager

Working as part of a team and as an individual I provided an authoritative, effective and customer-focused enquiry based service within a high pressure environment.

Within the role, I was competent in liaising by telephone, letter, fax and e-mail as well as in person with customers and other principal contacts within existing departments of UCAS.

I volunteered for new work types, eventually becoming involved in the implementation of new business. Training new staff for the Customer Service Department was key to this role along with the processing, editing and organising of applicant's records on a day to day basis whilst abiding to strict security measures.

Customer Service Adviser

Various retail outlets, Cheltenham

Key to these roles was maximising sales at every opportunity. It was vital to maintain sales drive individually and within the team as a whole to generate profit for the business.

I developed excellent communication and interpersonal skills from working closely with the general public. Successful maintenance and running of the shop and back office on an everyday basis including cleanliness, displays, stock levels etc were all very important. On a regular basis, I would liaise with the Company Director to devise new sales methods, techniques and strategies in order to increase business income.

Other responsibilities included cashing up/banking, ordering stock, meeting targets and successfully delegating responsibility to others. I was able to demonstrate excellent selling techniques, become responsible for my actions and enhanced my reliability and organisational skills.

Manager

A highly capable, digital / technical professional with the ability to lead an organisation in the delivery, management and implementation of projects and products. Over 10 years’ experience of successfully delivering online and offline initiatives, applying strategic planning and a ‘customer first’ mind-set to grow revenue and improve market share.

•	Confident and professional when working with, presenting to and influencing a wide range of stakeholders at all levels, inclusive of external customers.
•	Articulate and measured in managing project and product lifecycles. From idea, through to strategic definition, development, go-live and benefit realisation.

taplio

The Battle

Andy Thorne

Giles Ursell

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?