Factory Pattern

With 16+ years of experience leading digital and e-commerce projects, I’ve worked with leading brands like Sky, Dune, HBO, Majestic Athletic, Sport England, and Loqate (GBG), delivering innovative solutions that drive growth and enhance user experiences.

At Factory Pattern, I’ve partnered with national and international clients on challenging digital projects, helping businesses transform their online presence and achieve measurable results.

My strengths lie in creative problem-solving, active listening, and connecting the dots to deliver impactful strategies that align with both user needs and business goals. Whether refining user journeys, optimising conversions, or delivering scalable e-commerce solutions, I bring big-picture thinking with meticulous attention to detail.

UX Consultant & Digital Strategist

Cheltenham Design Festival

Co-Director at The Cheltenham Design Festival. The festival is the flagship event of the Cheltenham Design Foundation, a registered charity that promotes the benefits of design and creativity. 
We aim to inspire young minds through our free Saturday school, the Cheltenham Design Academy, and the festival is our way of inspiring others by showing how good design can transform the way we live.

Co Director

CHELTENHAM DESIGN FOUNDATION

Chair

Part of the the Cheltenham Design Foundation - committed to promoting the benefits of design and creativity to people from all backgrounds, from design professionals to the general public and the designers of the future.

Chair of the Cheltenham Design Foundation

Jealous Design

Wave goodbye to techno babble – it’s not in our dictionary of digital design and marketing.

We prefer to chat to our clients over a good cup of coffee using everyday language, rather than trying to bamboozle you with our knowledge of technical terms.

Creative Director

Do you need help improving the UX (User eXperience) on your website to generate more sales or leads? A great UX is essential to convert your users (potential customers) into loyal customers and make the most of your Digital Marketing spend/efforts. 

Not sure where to start? Confused as to where people are getting stuck on your ecommerce site? I'm here to help! 

Let's work together to optimise your website and digital strategy and achieve your goals! Email me now andy@factorypattern.co.uk 

𝗪𝗵𝗼 𝗮𝗺 𝗜?
Born and live in UK 🇬🇧, in a relationship and business partnership with Georgina (co-founder) + Baxter 🐶  and 2 sons.

Addicted to hats, skateboarding (falling over), more hats, loving Country Music (guilty pleasure).

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗶𝘀𝗲
I help businesses of all sizes understand why traffic to their website isn't doing what they want them to do (buy things or become leads). I untangle digital messes and help drive better website traffic and convert that traffic into loyal customers. But how? 🤔

Since 2008, I've worked with over 250 businesses to help them:
🔎 Discover where users are dropping off their website
✔️ Bring clarity by doing user research to understand why their users aren't taking action
💪 Optimise and test their websites to make them more engaging to users

In order to:
👉 Improve their digital experience
📈 Increase revenue from users on their websites
🤝 Develop a digital strategy that drives engaged traffic, leading to long-term growth

𝗛𝗼𝘄 𝗖𝗮𝗻 𝘄𝗲 𝗪𝗼𝗿𝗸 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿

✅ UX Audit & Consultation
If you need to understand where your website users are getting stuck and want to know what actions to take to unstick them and drive more conversions, then this is for you. It starts with a free UX audit, then we can take that further with a UX consultation.

✅ Website Design & Development
Need a new ecommerce site or want to optimise the one you already have? I've run Factory Pattern for over 15 years, so we know a thing or 2 about designing and developing great online experiences. We're partners with Google, Shopify, Klaviyo, Mailchimp, WordPress/WooCommerce and more platforms than you can shake a stick at.

✅ Digital Strategy & Marketing
Want to increase traffic or improve online engagement to boost your brand? We can help with that through SEO, PPC, email marketing and Community Engagement (on social) to increase your reach and brand awareness.

𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱? 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝗠𝗲!
 
📞 Call me +44 (0)7894 089 828 
✉ Send me a message andy@factorypattern.co.uk

Andy Thorne

At ELE we’re strategic wordsmiths and directories experts. We’re known for helping law firms and chambers to communicate effectively, excellently and ethically. Most of our work focuses on Chambers & Partners and Legal 500 legal directory submissions as well as website content, annual reporting and impact reporting.

In plain language, this means we’re helping to change the legal sector; delivering the best copywriting service – in particular legal directory submissions, websites and ESG communications content – grounded in a deep understanding of the world in which we work and the practical needs of law firms, chambers and their clients.

Chief Editing Officer (CEO)

Helen Squared

Sometimes two heads really are better than one and when those two heads are two of the most dedicated legal marketing people in the world you know you've got something pretty special going on. 
 
From our offices in London and The Highlands, Scotland, we created Helen Squared.  

Helen Squared was founded in 2021 by Helen Burness and I. We decided to collaborate to bring a unique perspective to supporting businesses of all sizes in the legal sector. Between us we bring more than 40 years' of experience working in legal marketing, the combined teams of Saltmarsh Marketing, ELE Global and Elephants Write and a level of insight, resource and downright brilliance you can't get anywhere else.

Co-Founder

Elephant Creative

Marketing and strategic development specialist - Managing Director

Implementor

Consultant

Wiggin

Head of Marketing and Business Development

Clifton Ingram LLP Solicitors

Marketing Consultant

Wilberforce Chambers

Marketing Manager

Blake Morgan LLP

Business Development Executive

Boxmind

Business Development and Marketing Manager

I’m a legal sector wordsmith and directories expert, also known as Chief Editing Officer at ELE. Sad, but true, I live for turning legalese into compelling, clear, and impactful content. Think Legal 500 and Chambers & Partners submissions that shine, website copy that clicks, and ESG reports that deliver real, measurable impact.

Let’s be honest. Too many law firms and chambers struggle to articulate their expertise and experience in a way that grabs attention and gets the right results. Legal directories feel like a black hole of time and energy with no guarantees. Websites often end up bland, wordy, and disconnected from what clients actually care about. ESG and annual reports? More waffle than value.

It's a hill I’m likely to die on but I don’t think legal content has to be this way. It can be strategically valuable as well as human. Your directory submissions can tell the right story to the right people in a way they’ll follow. Your website can reflect who you really are. And your reports can highlight the impact you’re making with clarity and purpose.

At ELE, we make that happen. We’re known for helping law firms and chambers deliver standout Legal 500 and Chambers & Partners submissions on a global scale, website content that speaks your clients’ language, and reports that don’t just tick compliance boxes but engage the people who matter.

And there’s more. I’m also one half of Helen Squared, where Helen Burness and I combine decades of legal marketing know-how to help ambitious legal businesses supercharge their content marketing and online presence to underpin growth. Think of it as double the expertise, double the ideas, and (occasionally) double the energy.

In short, I’m here to help the legal sector communicate better, and with a whole lot more personality.
If you’re ready to get more from your legal content… whether directories, websites or reports… or looking for Helen Squared’s insight into marketing for your legal growth journey… drop me a message.

taplio

The Battle

Andy Thorne

Helen Foord

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