Factory Pattern

With 16+ years of experience leading digital and e-commerce projects, I’ve worked with leading brands like Sky, Dune, HBO, Majestic Athletic, Sport England, and Loqate (GBG), delivering innovative solutions that drive growth and enhance user experiences.

At Factory Pattern, I’ve partnered with national and international clients on challenging digital projects, helping businesses transform their online presence and achieve measurable results.

My strengths lie in creative problem-solving, active listening, and connecting the dots to deliver impactful strategies that align with both user needs and business goals. Whether refining user journeys, optimising conversions, or delivering scalable e-commerce solutions, I bring big-picture thinking with meticulous attention to detail.

UX Consultant & Digital Strategist

Cheltenham Design Festival

Co-Director at The Cheltenham Design Festival. The festival is the flagship event of the Cheltenham Design Foundation, a registered charity that promotes the benefits of design and creativity. 
We aim to inspire young minds through our free Saturday school, the Cheltenham Design Academy, and the festival is our way of inspiring others by showing how good design can transform the way we live.

Co Director

CHELTENHAM DESIGN FOUNDATION

Chair

Part of the the Cheltenham Design Foundation - committed to promoting the benefits of design and creativity to people from all backgrounds, from design professionals to the general public and the designers of the future.

Chair of the Cheltenham Design Foundation

Jealous Design

Wave goodbye to techno babble – it’s not in our dictionary of digital design and marketing.

We prefer to chat to our clients over a good cup of coffee using everyday language, rather than trying to bamboozle you with our knowledge of technical terms.

Creative Director

Do you need help improving the UX (User eXperience) on your website to generate more sales or leads? A great UX is essential to convert your users (potential customers) into loyal customers and make the most of your Digital Marketing spend/efforts. 

Not sure where to start? Confused as to where people are getting stuck on your ecommerce site? I'm here to help! 

Let's work together to optimise your website and digital strategy and achieve your goals! Email me now andy@factorypattern.co.uk 

𝗪𝗵𝗼 𝗮𝗺 𝗜?
Born and live in UK 🇬🇧, in a relationship and business partnership with Georgina (co-founder) + Baxter 🐶  and 2 sons.

Addicted to hats, skateboarding (falling over), more hats, loving Country Music (guilty pleasure).

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗶𝘀𝗲
I help businesses of all sizes understand why traffic to their website isn't doing what they want them to do (buy things or become leads). I untangle digital messes and help drive better website traffic and convert that traffic into loyal customers. But how? 🤔

Since 2008, I've worked with over 250 businesses to help them:
🔎 Discover where users are dropping off their website
✔️ Bring clarity by doing user research to understand why their users aren't taking action
💪 Optimise and test their websites to make them more engaging to users

In order to:
👉 Improve their digital experience
📈 Increase revenue from users on their websites
🤝 Develop a digital strategy that drives engaged traffic, leading to long-term growth

𝗛𝗼𝘄 𝗖𝗮𝗻 𝘄𝗲 𝗪𝗼𝗿𝗸 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿

✅ UX Audit & Consultation
If you need to understand where your website users are getting stuck and want to know what actions to take to unstick them and drive more conversions, then this is for you. It starts with a free UX audit, then we can take that further with a UX consultation.

✅ Website Design & Development
Need a new ecommerce site or want to optimise the one you already have? I've run Factory Pattern for over 15 years, so we know a thing or 2 about designing and developing great online experiences. We're partners with Google, Shopify, Klaviyo, Mailchimp, WordPress/WooCommerce and more platforms than you can shake a stick at.

✅ Digital Strategy & Marketing
Want to increase traffic or improve online engagement to boost your brand? We can help with that through SEO, PPC, email marketing and Community Engagement (on social) to increase your reach and brand awareness.

𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱? 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝗠𝗲!
 
📞 Call me +44 (0)7894 089 828 
✉ Send me a message andy@factorypattern.co.uk

Andy Thorne

Thomas Gainsborough School & Sport England

General Event Planning & Management:
• Event Planning & Management: Plan, organise and execute successful events from start to finish.
• Project Management: Managing timelines, resources and personnel.
• Budget Management: Creating and managing budgets for events, including securing funding and sponsorships as necessary.
• Risk Assessment & Management: Identifying and mitigating potential risks and safety hazards and managing changing situations as they occur.
• Communication: Excellent written and verbal communication with colleagues, clients and stakeholders.
• Teamwork: Working effectively with a diverse team of individuals to achieve shared goals.
• Leadership & Mentoring: Guiding and motivating clients and volunteers.
• Public Speaking & Presenting: Presenting information to groups, conducting briefings and delivering presentations.
• Problem-Solving & Decision-Making: Quickly and effectively addressing challenges to make informed decisions.
• Negotiation & Conflict Resolution: Resolving disputes and finding mutually agreeable solutions.
• Organisational Skills: Maintaining order and efficiency in all aspects of event planning.  
• Flexibility & Adaptability: Adjusting to unexpected changes and challenges.
Coaching & Instruction:
• Providing effective personal and skills related coaching and instruction to varying ages and skill levels.
• First Aid & Safety Procedures: Ensuring the safety and well-being of all participants.
• Equipment & Facility Management: Managing and maintaining equipment and facilities.
• Data Analysis & Record Keeping
• Marketing & Promotion: Promoting events to attract participants and sponsors.
• Community Engagement: Building relationships with local communities and stakeholders.
• Inclusive Practices: Creating an inclusive and welcoming environment for all participants.
• Child Protection & Safeguarding: Ensuring the safety and well-being of children and vulnerable adults in all aspects of the program.

Coach & School Games Organiser

Access Fitness

Fitness instructor, coach and builder of confidence and activity levels.  Aimed at all levels, all abilities and to runners and non-runners alike.  Come along and get your fitness fix.

Business Owner

Access Business

Virtual assistance for your business.  Administration, business support, no job too big or too small.

CJAM Group

Heading a team managing a variety of associations across industrial sectors.  Managing all aspects of their business from simple administration to conferences, exhibitions and events.


Association Management
Marketing Campaigns
Event Management
Web design and management
SEO
E-newsletters
PR
App development
Animations
Video production

Association Account Director

Marketing strategy, planning and development, account management and business development.
www.cjamgroup.co.uk

Marcoms Manager

Self Employed

Digital and traditional media, focused on marketing communications, digital media, email, database and CRM campaign development.

Content creation, web optimisation, email newsletters and campaigns, competitor analysis and communication planning.

Marketing Consultant

LifeScan

Planning, developing and executing multi-channel campaigns, via segmented database targetting and push and pull media.

Setting, tracking and managing success metrics, across regional and local markets throughout EMEA and Russia.

EMEA CRM & Campaign Operations Manager

Web communications specialist for EMEA, focusing on the management and launching of 25+ sites in multiple languages, project managing creative agencies, programming teams, technical development, translation services and legal approvals.

Copy Clearance & Web Marketing Manager, EMEA

Web & Email Marketing Co-ordinator

LifeScan UK/Ireland

Customer Services Rep

IVAX

Marketing Executive

ACCESS FITNESS
Successful sports coach and leader, engaging school children, teachers and families with activity, sport and leadership.

As a running and fitness coach, working with all levels of experience and fitness, encouraging and supporting inexperienced athletes to elite triathletes.

ACCESS BUSINESS
Event and project management for local and international businesses, expensive working with small, local and large international venues.

Campaign planning, scheduling, resource allocation and efficient execution of activities across channels, using multiple, outsourced Customer Service teams. 

Business support girl Friday; you have an administrative bottleneck, I can help.

Currently supporting @dominic Shadbolt and @TheMSGuide get to Halifax, Nova Scotia, so he can pedal to Vancouver.  Logistics are my thing.

taplio

The Battle

Andy Thorne

Lisa Dalton

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