Factory Pattern

With 16+ years of experience leading digital and e-commerce projects, I’ve worked with leading brands like Sky, Dune, HBO, Majestic Athletic, Sport England, and Loqate (GBG), delivering innovative solutions that drive growth and enhance user experiences.

At Factory Pattern, I’ve partnered with national and international clients on challenging digital projects, helping businesses transform their online presence and achieve measurable results.

My strengths lie in creative problem-solving, active listening, and connecting the dots to deliver impactful strategies that align with both user needs and business goals. Whether refining user journeys, optimising conversions, or delivering scalable e-commerce solutions, I bring big-picture thinking with meticulous attention to detail.

UX Consultant & Digital Strategist

Cheltenham Design Festival

Co-Director at The Cheltenham Design Festival. The festival is the flagship event of the Cheltenham Design Foundation, a registered charity that promotes the benefits of design and creativity. 
We aim to inspire young minds through our free Saturday school, the Cheltenham Design Academy, and the festival is our way of inspiring others by showing how good design can transform the way we live.

Co Director

CHELTENHAM DESIGN FOUNDATION

Chair

Part of the the Cheltenham Design Foundation - committed to promoting the benefits of design and creativity to people from all backgrounds, from design professionals to the general public and the designers of the future.

Chair of the Cheltenham Design Foundation

Jealous Design

Wave goodbye to techno babble – it’s not in our dictionary of digital design and marketing.

We prefer to chat to our clients over a good cup of coffee using everyday language, rather than trying to bamboozle you with our knowledge of technical terms.

Creative Director

Do you need help improving the UX (User eXperience) on your website to generate more sales or leads? A great UX is essential to convert your users (potential customers) into loyal customers and make the most of your Digital Marketing spend/efforts. 

Not sure where to start? Confused as to where people are getting stuck on your ecommerce site? I'm here to help! 

Let's work together to optimise your website and digital strategy and achieve your goals! Email me now andy@factorypattern.co.uk 

𝗪𝗵𝗼 𝗮𝗺 𝗜?
Born and live in UK 🇬🇧, in a relationship and business partnership with Georgina (co-founder) + Baxter 🐶  and 2 sons.

Addicted to hats, skateboarding (falling over), more hats, loving Country Music (guilty pleasure).

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗶𝘀𝗲
I help businesses of all sizes understand why traffic to their website isn't doing what they want them to do (buy things or become leads). I untangle digital messes and help drive better website traffic and convert that traffic into loyal customers. But how? 🤔

Since 2008, I've worked with over 250 businesses to help them:
🔎 Discover where users are dropping off their website
✔️ Bring clarity by doing user research to understand why their users aren't taking action
💪 Optimise and test their websites to make them more engaging to users

In order to:
👉 Improve their digital experience
📈 Increase revenue from users on their websites
🤝 Develop a digital strategy that drives engaged traffic, leading to long-term growth

𝗛𝗼𝘄 𝗖𝗮𝗻 𝘄𝗲 𝗪𝗼𝗿𝗸 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿

✅ UX Audit & Consultation
If you need to understand where your website users are getting stuck and want to know what actions to take to unstick them and drive more conversions, then this is for you. It starts with a free UX audit, then we can take that further with a UX consultation.

✅ Website Design & Development
Need a new ecommerce site or want to optimise the one you already have? I've run Factory Pattern for over 15 years, so we know a thing or 2 about designing and developing great online experiences. We're partners with Google, Shopify, Klaviyo, Mailchimp, WordPress/WooCommerce and more platforms than you can shake a stick at.

✅ Digital Strategy & Marketing
Want to increase traffic or improve online engagement to boost your brand? We can help with that through SEO, PPC, email marketing and Community Engagement (on social) to increase your reach and brand awareness.

𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱? 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝗠𝗲!
 
📞 Call me +44 (0)7894 089 828 
✉ Send me a message andy@factorypattern.co.uk

Andy Thorne

Paul Boag

Boagworks

Boagworks Ltd is the company I trade under as I operate as a user experience consultant, author and speaker. I help organisations as diverse as the BBC, European Commission and Nestle, adapt to the new digital world. My goal is to help companies better understand the new generation of connected consumers.

Founding Partner

Smashing Magazine

Non Executive Director

Headscape

I founded Headscape with two colleagues from Townpages at the trough of the dot com bust. Despite this we were profitable from month one. 

Over the next thirteen years we grew the digital agency from three to over 20 people. 

Although I no longer work full time for Headscape I do continue in the role of non executive director.

Avatar interactive

Towards the end of Townpages I and a few other members of the senior management were asked by shareholders if we could salvage something from the failed business plan of the founder. 

It was then that we transformed there company into a digital agency. In this new company I operated as the creative director effectively running the company with the two colleagues with whom I would end up founding Headscape.

TownPages

Townpages was a classic dot com. Bringing local information to the public via the web and touch screen kiosks the company went through the highs and lows of the dot com boom. 

At its height I ran a design team of over 30 people and was confidently told by New York stock brokers I would be a millionaire by the end of the year. I am still waiting.

I worked as a senior designer in a new media department producing both CD-ROMs and websites promoting IBMs products and services

Senior Design

I Support Design Leaders and UX Champions Achieve Their Goals

With over 30 years in the digital industry, I've authored 6 books and pioneered the first web design podcast. My expertise spans user experience, conversion optimization, and design leadership.

As a UX experience consultant, I help organizations break down silos, navigate internal politics, and streamline customer touchpoints. This creates exceptional experiences that drive conversions, increase brand awareness, and boost customer lifetime value.

My conversion optimization skills have helped numerous businesses improve their online presence, increasing revenue and customer engagement. I use data-driven insights and user behavior understanding to create strategies that maximize conversion rates and enhance user experience.

I also specialize in UX prototyping, applying innovative design thinking and user-centered principles to refine digital products and ensure intuitive interactions.

My services include coaching, training, audits, and strategic guidance. I work with in-house teams, agencies, and freelancers, supporting design leaders, marketers, product owners, and UX advocates. My goal is to help you implement best practices in challenging organizational environments and showcase the value of usable, accessible, and people-first experiences as the cornerstone of business success.

If you're looking to improve your user experience or need support in navigating complex organizational challenges, feel free to reach out. I'm here to help you create exceptional user experiences that drive real business results.

taplio

The Battle

Andy Thorne

Paul Boag

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