Factory Pattern

With 16+ years of experience leading digital and e-commerce projects, I’ve worked with leading brands like Sky, Dune, HBO, Majestic Athletic, Sport England, and Loqate (GBG), delivering innovative solutions that drive growth and enhance user experiences.

At Factory Pattern, I’ve partnered with national and international clients on challenging digital projects, helping businesses transform their online presence and achieve measurable results.

My strengths lie in creative problem-solving, active listening, and connecting the dots to deliver impactful strategies that align with both user needs and business goals. Whether refining user journeys, optimising conversions, or delivering scalable e-commerce solutions, I bring big-picture thinking with meticulous attention to detail.

UX Consultant & Digital Strategist

Cheltenham Design Festival

Co-Director at The Cheltenham Design Festival. The festival is the flagship event of the Cheltenham Design Foundation, a registered charity that promotes the benefits of design and creativity. 
We aim to inspire young minds through our free Saturday school, the Cheltenham Design Academy, and the festival is our way of inspiring others by showing how good design can transform the way we live.

Co Director

CHELTENHAM DESIGN FOUNDATION

Chair

Part of the the Cheltenham Design Foundation - committed to promoting the benefits of design and creativity to people from all backgrounds, from design professionals to the general public and the designers of the future.

Chair of the Cheltenham Design Foundation

Jealous Design

Wave goodbye to techno babble – it’s not in our dictionary of digital design and marketing.

We prefer to chat to our clients over a good cup of coffee using everyday language, rather than trying to bamboozle you with our knowledge of technical terms.

Creative Director

Do you need help improving the UX (User eXperience) on your website to generate more sales or leads? A great UX is essential to convert your users (potential customers) into loyal customers and make the most of your Digital Marketing spend/efforts. 

Not sure where to start? Confused as to where people are getting stuck on your ecommerce site? I'm here to help! 

Let's work together to optimise your website and digital strategy and achieve your goals! Email me now andy@factorypattern.co.uk 

𝗪𝗵𝗼 𝗮𝗺 𝗜?
Born and live in UK 🇬🇧, in a relationship and business partnership with Georgina (co-founder) + Baxter 🐶  and 2 sons.

Addicted to hats, skateboarding (falling over), more hats, loving Country Music (guilty pleasure).

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗶𝘀𝗲
I help businesses of all sizes understand why traffic to their website isn't doing what they want them to do (buy things or become leads). I untangle digital messes and help drive better website traffic and convert that traffic into loyal customers. But how? 🤔

Since 2008, I've worked with over 250 businesses to help them:
🔎 Discover where users are dropping off their website
✔️ Bring clarity by doing user research to understand why their users aren't taking action
💪 Optimise and test their websites to make them more engaging to users

In order to:
👉 Improve their digital experience
📈 Increase revenue from users on their websites
🤝 Develop a digital strategy that drives engaged traffic, leading to long-term growth

𝗛𝗼𝘄 𝗖𝗮𝗻 𝘄𝗲 𝗪𝗼𝗿𝗸 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿

✅ UX Audit & Consultation
If you need to understand where your website users are getting stuck and want to know what actions to take to unstick them and drive more conversions, then this is for you. It starts with a free UX audit, then we can take that further with a UX consultation.

✅ Website Design & Development
Need a new ecommerce site or want to optimise the one you already have? I've run Factory Pattern for over 15 years, so we know a thing or 2 about designing and developing great online experiences. We're partners with Google, Shopify, Klaviyo, Mailchimp, WordPress/WooCommerce and more platforms than you can shake a stick at.

✅ Digital Strategy & Marketing
Want to increase traffic or improve online engagement to boost your brand? We can help with that through SEO, PPC, email marketing and Community Engagement (on social) to increase your reach and brand awareness.

𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱? 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝗠𝗲!
 
📞 Call me +44 (0)7894 089 828 
✉ Send me a message andy@factorypattern.co.uk

Andy Thorne

Journey Hospitality

I drive business transformation through commercial consulting, revenue optimisation, and  leadership.

• Leading initiatives to devise and implement multi-million pound strategies for revenue growth.

• Providing strategic direction to business leaders in Performance Marketing, Sales, and Revenue.

• Creating booking flows and improved conversion for digital guest journeys across E-commerce, CRM, improving sales and guest engagement.

Director Consulting Services

Now supporting 750 hotels and spas to enhance their performance through, performance strategy, tech adoption, data and insights.

Performance Director

Alliants

As Client Director, I led the development of innovative digital strategies to enhance customer engagement and satisfaction across global brands and luxury hotels. 

• Led discovery projects to identify and implement solutions to optimise revenue through digital transformation. 
• Aligned digital tools with business goals to drive profitability.

Client Director

As the Performance and Revenue Director at Journey Hospitality, I spearheaded the delivery of agency services, performance programs, and digital transformation for luxury independent hotels and small groups.

• Led a team in optimizing website, digital, revenue, and email strategies to drive growth.
• Implemented innovative solutions to enhance customer experience and increase revenue streams.

Performance and Revenue Director

DIRECTOR OF SALES 

In my role as Managing Director, I led initiatives to drive sales and performance for luxury independent hotels in the UK and Europe. Often hands on, supporting owners and groups to enhance their value proposition. 

My team implemented  price and distribution strategies, planned and executed successful campaigns, and delivered technology audits to enhance reservations and sales services. 

These efforts resulted in increased revenue and improved guest experiences. 

• Led sales and performance initiatives for luxury independent hotels.
• Optimised price and distribution strategies to maximize revenue.
• Planned and executed successful campaigns to enhance brand and guest experience.

Managing Director

The Hotel and Restaurant Consultancy

• Enhanced sales and profitability for clients in the hospitality industry through streamlining operations and boosting food and beverage offerings.
• Developed innovative high-end menus and service standards for hotels, restaurants, and catering companies.
• Launched The Truffle Pig, a nationally recognized pop-up restaurant concept, showcasing creativity and high-end dining experience.

Director

THE LACE MARKET HOTEL LTD

As General Manager at Lace Market Hotel, I focused on operational excellence, revenue optimisation, and maintaining the hotel's reputation as a top destination for hospitality and dining.

 I led revenue and occupancy to top city rankings, developed standout food & beverage offerings, and created a motivated team culture contributing to ongoing success.

General Manager

Lennoxlove House

Led restoration efforts at Lennoxlove, focusing on historical preservation and commercial innovation.

• Oversaw comprehensive restoration, enhancing luxury appeal.
• Repositioned as a premium exclusive-use venue for high-end events.
• Developed targeted commercial strategy, maximizing historical significance.

Opening General Manager

Le Monde Hotel

As the Launch Director of Sales and Marketing, I oversaw the full project from conception to market entry. My role involved directing brand development, leading PR and communications efforts, developing sales strategies, and managing all operational aspects to ensure a successful market launch for this distinctive hospitality brand.

Launch Director of Sales and Marketing

MacDonald Holyrood Hotel

Led the hotel's day-to-day operations, ensuring alignment with business objectives and delivering exceptional service across all departments.

• Successfully met demanding operational and financial targets, driving improvements in occupancy, revenue, and guest satisfaction.
• Engaged with high-profile stakeholders including the Scottish Parliament and Holyrood Palace security teams, ensuring seamless coordination of events and visits.

Acting General Manager

Hand Picked Hotels

In my role as Hotel Manager at Chilston Park, I oversaw the seamless operations of the hotel's extensive wedding and event portfolio, ensuring exceptional guest experiences and maintaining high service standards. 

With a focus on sales growth and profitability, I strategically led all departments drive revenue and exceptional service, contributing to the hotel's prestigious recognition as a top 100 UK hotel with 4 Red Stars.

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Andy Thorne

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