Andy Black

Charities Institute Ireland

Google Ads Freelancer

Daft.ie

DoneDeal Motors

Blaser Mills Law

The AA (Ireland)

Google Ads Freelancer 

Groupon

SkillPages

Helped build 120m Google Ads and keywords to acquire 15k signups a day.

Head of New User Acquisition

Populis

Led a team of 35 Google Ads specialists spending €120k/day.

Head of SEM Operations

Managed the English speaking markets team.

SEM Team Leader

Analyst/Trainer for a team of 35 Google Ads specialists spending €120k/day.

SEM Analyst & Trainer

Dunnes Stores

Senior Oracle Database Administrator

Lead Oracle Database Administrator

15+ years generating leads with long-tail paid search campaigns & dynamic landing pages. Click the link in my bio to get free tips & tools.

The economy was tanking in 2009 and the work dried up for an electrician friend.

He had a wife, two kids, and a baby on the way - and he had to hand his van back.

He was desperate, and I wanted to help.

I built him a basic website and got it ranking for “Kildare electrician” - but no calls came in.

Then a €50 Google Ads voucher fell out of a book.

We set up a few ads and he got a phone call the next day - his first lead.

From there, we found something surprising:

Most of the demand wasn’t for electricians - it was for appliance repairs.

So we scrapped the original site and rebuilt around what people were actually searching for.

Twice as many people clicked his ad.  More visitors converted into leads.  His phone rang more often.

That campaign launched two businesses - his and mine.


Since then, I've:

- Managed a team of 35 running €120k/day in Google Ads spend.

- Helped build 120 million keywords and ads for a startup, generating 15,000 signups/day.

- Created daily dashboards and optimisation systems for platforms like DoneDeal.ie and Daft.ie.


These days, I focus on helping one business per niche per region dominate their local market.

Law firms, trades, services - if people are searching for it, I'll help you get found.

If that’s you, I can help you:

- Discover what your market is already searching for.

- Build campaigns that echo it back clearly.

- Generate consistent, qualified website visitors and leads.

- Track the few numbers that matter, and ignore the rest.


Want to become the go-to provider in your region?

Drop me a message.

Founder & Google Ads Geek

APS Industrial

As a Business Development Manager at APS Industrial, I'm instrumental in partnering with leading technology firms to provide Australian customers with a broad portfolio of industrial electrical and automation products. Our exclusive master distribution agreement with Siemens and key distributor partnerships underscore our commitment to delivering top-tier solutions.

At APS Industrial, we prioritize your success with flexible, responsive, and quality-focused capabilities. Serving as the gateway between global manufacturers and the local industry, we ensure consistency and reliability in powering Australia forward.

Adaptive:
Our expertise allows seamless adaptation to your needs and industry trends, ensuring innovation.

Supporting:
We provide full-cycle service and support, ensuring ongoing assistance.

Competitive:
Driven by customer success, we maintain a competitive edge to ensure mutual growth.

Committed:
Our unwavering commitment to customer excellence is our promise.

As a BDM, I:
- Develop and execute sales strategies for major accounts.
- Identify and negotiate with potential clients.
- Oversee marketing and advertising plans.
- Cultivate strong customer relationships.
- Provide sales support and training.
- Uphold ethical business practices.
- Deliver regular reports and maintain sales documentation.

Key Performance Indicators:
- Achieve sales and margin targets.
- Meet call rate targets.
- Maintain detailed sales documentation.
- Manage a New Business Opportunity schedule.
- Sign up new customers with APS Industrial.

Business Development Manager

Andrew Barton Laundry Systems

As a Laundromat Development Specialist at Andrew Barton Laundry Systems Pty Ltd, my role is to drive sales growth and provide exceptional customer service. I work closely with the senior management team to identify and develop market opportunities, and engage with new and existing customers to present and sell company products and services. My key responsibilities include:

🧺Meeting sales targets by establishing and maintaining relationships with customers
🧺Preparing and delivering presentations, proposals, and sales contracts to meet customer needs and company objectives
🧺Developing and maintaining a client pipeline through company CRM software
🧺Overseeing the laundry project co-ordination process to ensure equipment and parts are delivered as required
🧺Responding to and following up on sales enquiries by telephone and personal visits
🧺Identifying and resolving customer concerns, including post-sale customer service if needed
🧺Monitoring and reporting on competitor and customer activities to inform business decisions
🧺Adhering to Occupational Safety and Health guidelines and representing Andrew Barton Laundry Systems Pty Ltd in a professional manner.

I also work closely with my clients to help them understand the risks and opportunities of owning a laundromat business. I provide them with a comprehensive analysis of the current market, insights on the latest trends, and help with fact-checking various sources. I maintain close relationships with my clients, providing them with ongoing support, advice, and guidance throughout the entire process. I stay up-to-date with industry news and developments, ensuring that my clients have access to the latest information and resources.

Sales Representative

Vulcan

As an External Sales Representative at Vulcan, I was responsible for building strong relationships with external customers and effectively communicating the features and benefits of Vulcan Stainless products. I prepared weekly call plans and submitted comprehensive reports on sales activities and area development, while also maintaining complete and detailed records of customers and prospects within my assigned areas. I successfully managed major projects and consistently stayed abreast of developments in the marketplace, including competitor activity, new products, and other factors that may impact Vulcan Stainless' trading activities. Through my superior product knowledge and attentive customer service, I assisted customers in selecting materials and products and monitored competitor activity in the field to provide regular reports. Overall, my role involved driving sales and maintaining exceptional customer satisfaction, while adhering to the company's professional and ethical standards.

Such as:
	Visit external customers and sell the features and benefits of Vulcan Stainless products.

	Prepare weekly call plans and submit reports on sales activities and area development.

	Maintain complete and detailed records of customers and prospects within the allocated areas.

	Manage major projects and maintain an understanding of developments in the marketplace with regards to major projects, competitor activity, new products, and any other situations or factors which may have a bearing on Vulcan Stainless trading activities.

	Assist customers in the selection of materials and products and refer enquiries to the Business Unit Leader if necessary.

	Monitor competitor activity in the field and report regularly.

	Maintain a superior knowledge of the products and services offered by the business.

External Sales Representative

BGW Group

Rexel Electrical Supplies Australia

Internal Sales

Sonepar Australia

Assistant Manager

Interim Branch Manager

Internal Sales 

With over a decade of diverse experience across multiple industries, I bring a wealth of expertise and a passion for driving sales growth and fostering strong client relationships. 
As the current Wholesale Business Development Manager at APS Industrial, I collaborate with leading technology firms to provide Australian customers with top-tier industrial electrical and automation products. 

Prior to this role, I served as a Laundromat Development Specialist at Andrew Barton Laundry Systems Pty Ltd, where I honed my skills in sales strategy development, customer service, and project coordination. Throughout my career journey, I've consistently met and exceeded sales targets, developed and maintained client pipelines and provided comprehensive support to ensure customer satisfaction. With a commitment to adaptability, support, competitiveness, and unwavering customer excellence, I am dedicated to driving innovation and success in the industry. 

Need to chat? Call me on 0411 128 749

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The Battle

Andy Black

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