Andy Black

Charities Institute Ireland

Google Ads Freelancer

Daft.ie

DoneDeal Motors

Blaser Mills Law

The AA (Ireland)

Google Ads Freelancer 

Groupon

SkillPages

Helped build 120m Google Ads and keywords to acquire 15k signups a day.

Head of New User Acquisition

Populis

Led a team of 35 Google Ads specialists spending €120k/day.

Head of SEM Operations

Managed the English speaking markets team.

SEM Team Leader

Analyst/Trainer for a team of 35 Google Ads specialists spending €120k/day.

SEM Analyst & Trainer

Dunnes Stores

Senior Oracle Database Administrator

Lead Oracle Database Administrator

15+ years generating leads with long-tail paid search campaigns & dynamic landing pages. Click the link in my bio to get free tips & tools.

The economy was tanking in 2009 and the work dried up for an electrician friend.

He had a wife, two kids, and a baby on the way - and he had to hand his van back.

He was desperate, and I wanted to help.

I built him a basic website and got it ranking for “Kildare electrician” - but no calls came in.

Then a €50 Google Ads voucher fell out of a book.

We set up a few ads and he got a phone call the next day - his first lead.

From there, we found something surprising:

Most of the demand wasn’t for electricians - it was for appliance repairs.

So we scrapped the original site and rebuilt around what people were actually searching for.

Twice as many people clicked his ad.  More visitors converted into leads.  His phone rang more often.

That campaign launched two businesses - his and mine.


Since then, I've:

- Managed a team of 35 running €120k/day in Google Ads spend.

- Helped build 120 million keywords and ads for a startup, generating 15,000 signups/day.

- Created daily dashboards and optimisation systems for platforms like DoneDeal.ie and Daft.ie.


These days, I focus on helping one business per niche per region dominate their local market.

Law firms, trades, services - if people are searching for it, I'll help you get found.

If that’s you, I can help you:

- Discover what your market is already searching for.

- Build campaigns that echo it back clearly.

- Generate consistent, qualified website visitors and leads.

- Track the few numbers that matter, and ignore the rest.


Want to become the go-to provider in your region?

Drop me a message.

Founder & Google Ads Geek

LeadSquirrel

LeadSquirrel is a marketing agency dedicated to helping animal removal professionals get more out of "getting animals out."

Our proven system of advertising for animal removal and pest control companies allows us to confidently and consistently bring animal removal leads to businesses of all sizes.

Get our free Animal Removal Marketing Cheatsheet here: https://animalcontrolmarketing.com/cheatsheet-request-2/

President

Advantage Strategies

At Advantage Strategies, we help challenger brands seize market share through strategic search, social, and direct advertising. 

Helping you:
• Sell more & manage your store more efficiently with Shopify & WooCommerce Development
• Inspire your audience to become customers through compelling creative
• Reach in-market buyers with search and social advertising, media placement, and search engine optimization

www.ad-strat.com/our-offer-to-clients

Founder

Make & Model Marketing

Paid Search and Paid Social Media Marketing Specialist overseeing day-to-day marketing efforts for 20+ automotive dealerships.

Search Marketing Specialist

Morgan Media

Advertising agency project manager, coordinating web design, paid search, and paid social digital marketing.

Managing Partner

Natures Garden Candle & Soap Supplies

Oversee daily operations of company
Create digital content, including graphics, videos, and copy
Manage Wordpress-based Blog and Site Content
Develop and execute strategies for business growth
Maintain product inventory in multi-million dollar warehouse
Place purchase orders according to market trends and projected sales
Maintain business-to-business sales relationships
Implement Search Engine Optimization strategies to establish organic traffic
Analyze trends in client markets to provide accurate and current services
Utilize social media to engage current customers and establish new customers
Analyze facility operations to maximize efficiency
Speak with customers to resolve elevated service issues

Marketing Manager

At LeadSquirrel, we're leading the way in animal removal and pest control marketing. Grab your free copy of Customer Attractant, our 115-page digital marketing ebook written just for pest and wildlife operators: https://animalcontrolmarketing.com/free-book-offer/

I serve as President and CEO at LeadSquirrel, directing a team of professionals who excel at bringing animal control companies more business. LS was built on necessity. We crushed it for a pest control company, and then a second, and then a third, and then an animal removal company... and with a few of each under our belts (and incredible results for all of them), we feel we know what works.

AdStrat is my first baby... A powerhouse creative & strategy shop behind the explosive growth of challenger brands. I serve as strategy lead, consulting on projects to develop custom tailored marketing strategies for ambitious DTC brands.

"A strong will to exceed expectations leads to happy clients for us all every time. Unique marketing insights to cap off a fantastic work ethic is just the icing on the cake. Highly recommend!"
-Cody L., Requisite Design

"Advantage Strategies helped me out with launching a marketing campaign and developing my online store. No better consult around!"
-Zach H., DDA Customs

www.ad-strat.com

As a marketing and advertising consultant, I have helped facilitate over $30 million in e-commerce sales and more than $10 million in service-based business contracts. I have helped place products on shelves in big box retailers and launch product lines on Amazon, Walmart, and Jet.com.

www.ad-strat.com
www.instagram.com/tate_ax
www.facebook.com/advantagestrategies

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Andy Black

Tate Morgan

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