Revenue Growth Agency

I often see premium/luxury e-commerce brands misplace their marketing budget by using out-of-date growth strategies which makes achieving their FY growth target even more difficult.

I care about taking growth-hungry DTC premium/luxury brands and building accurate growth strategies that provide the structure and direction to help them towards their growth targets.

This desire to drive growth is woven into each and every fabric of Revenue Growth Agency.

We use the art of Storytelling to engage NEW-to-brand customers for our clients.

Having a specific NEW-to-brand customer acquisition focus, separates high-growth brands from static ones.

Our Storytelling feeds into a proven revenue growth framework that has been used to accelerate brand growth for some of the UKs leading brands 🚀

By spending 15 minutes with you, I will tell you how you can simply and quickly create a meaningful brand story, AND how to use it to begin targeting NEW customers. 

💡90% of the luxury brands I speak to are missing this 1 crucial item from their strategy - holding them back from serious growth.

Feel free to book some time in my calendar below and leave the 90% behind you and experience rapid growth 🤔

☎️ Book a call here: https://calendly.com/andy_donaldson/linkedin-chat

Founder & Director

Hit Search LTD

A performance marketing agency delivering growth strategies to a wide range of sectors including eCommerce, Insurance, Legal and Travel.

As co-founder, my key function from day 1 was to build the client base from scratch, devise global digital growth and GTM strategies and ensure we delivered a positive ROI for clients across key digital channels such as SEO, Paid Search, Social, Affiliates, Email & Programmatic.

Over the 16 years of Hitsearch, I also played a leading role in recruiting and establishing a team, leading to a common growth goal of building the agency into one of the most recognised in the UK.

CIM | The Chartered Institute of Marketing

Assisting the CIM in choosing cutting edge courses delivered by cutting edge course leaders. My role as part of a panel, is to help in the assessment and selection of certain course syllabuses and how they are delivered.

CIM Learning and Development Advisory Panel

Carat

Search Account Director

Pavillion Communications

New Media Manager

Latitude

New Business Consultant

Account Manager

➡️ Are you a leader in a DTC luxury e-commerce brand looking to scale primarily through NEW to brand customers?

⬇️ WHAT WE DO ⬇️

We help luxury DTC retail brands who are looking to scale rapidly inside 12 months, by targeting and engaging NEW customers.

When it comes to looking at ways to profitably grow revenue, most DTC luxury brands are making these mistakes:

► Still using 3rd party data tracking showing only 50% of their total traffic.
► Not putting in place a documented revenue growth framework.
► Only using last click ROAS as their decision-making north star.
► Not using an attribution model – crucial for scalable growth.
► Only producing ‘bottom funnel’ marketing activity.
► DON'T place emphasis on targeting NEW customers.
► DON'T include storytelling as part of their campaigns.

This means luxury brands get to a revenue growth ceiling and can’t get through it 🤷🏻‍♂️ AND they struggle to engage NEW audiences (crucial for growth).

Their growth strategy then becomes a vicious cycle of testing dozens of new campaigns/channels for them not to produce the required growth and it's back to the drawing board. These brands tend to get stuck at a revenue growth ceiling and can't get through.

Brands that see huge scalable growth are those that create a brand story aimed at NEW target audiences and deliver that via a proven repeatable growth framework. 

We help DTC e-commerce businesses move away from guesswork and towards next-level growth.

We can...

✔️Migrate you from relying on inaccurate 3rd party data tracking and move to use much more accurate 1st party data tracking.
✔️ Install a bespoke revenue growth framework that then becomes your marketing north star reference point.
✔️ Install an attribution model that allows us to look at marketing effectiveness through the lens of a blended ROAS figure vs the limited last-click ROAS.
✔️ Produce campaigns that create interest at the top of the funnel, use storytelling to build middle-funnel momentum that then turbo-charges the bottom-funnel acquisition activity.

You will be able to:

✅  Increase your profit and revenue by attracting NEW full price brand engaged customers with a high LTV.
✅  Have a more accurate picture of what your data is telling you and what to do with it.
✅ Better understand your customer acquisition costs in total by having a cross-channel understanding.
✅  Enjoy award-winning marketing campaigns that entertain and delight your audience.

To learn more, drop us a DM, OR book a call on my calendar here: https://calendly.com/andy_donaldson/linkedin-chat

Andy Donaldson

Diane Sullivan-Kaplan

Clever Marketing

Client Account Director

Not Just Travel - Skyhunt

Director

Pepa London

Head of Digital Marketing & Ecommerce

Red Candy Ltd

Brought in to assist founder with re-structure ahead of sale. Tasks included re-platforming the e-commerce website from Magento 1 to Shopify including API / APP integrations, leading social media strategy including Tik Tok affiliate partnership and shop strategy. Transferred emails to Klaviyo to allow Shopify integrations and improve customer segmentation. Contract ended due to business being sold.

Marketing Director

Bloch International

Restructured US, Europe and UK Marketing budget, concepted and produced all global and local market seasonal and ‘always on’ campaigns. Developed influencer marketing campaigns, contract and global events budget, managing 4 grades of influencers from young people just starting out up to huge worldwide contracted VIP influencers.

Head Of Marketing UK, USA, EU (Interim)

Working across Agile Retail, and iD Experiential clients including; PepsiCo, Origin '40, Landsec and Just Eat Grew the business and personally bought in £2m worth of new accounts within 12 month period.

Strategy & Marketing

Orla Kiely

Achieved £3m trade and license deals over 18-month period driving £1.8m profit and successfully commercially re-launched the brand. Joined to deliver a large retrospective fashion exhibition, which included a range of high-profile celebrities and press coverage. Partnered with John Lewis to deliver a co-branded multi-departmental JohnLewisXOrlaKiely range and successful launch including press days and launch events, in-store displays, wholesale campaigns along with appearances from Orla Kiely OBE.

Brand & Marketing Director (Global)

Sophia Webster

Successfully re-structured the marketing team and developed an omni-channel campaign strategy alongside the brand vision. Reals focus on retail and wholesale growth, marketing of license and special projects, influencer partnerships, and social media partnerships and development.

Head of Marketing and Comms (Interim)

Childrensalon

Cultivated and launched paid brand campaigns with the top 30 on-site supplier brands including; Burberry, Gucci, Stella McCartney and Paul Smith, c.£30k cost per campaign with an average profit of £120k per campaign 4X ROI, brand profit growth 200% YoY.

Head of Marketing & Communications

Sophie Hulme

Consultant position to full-time role: Successfully launched the brand into the USA with PR agencies and top key US wholesale accounts, such as Nina Marquis and Bergdorf, helping to drive £3m sales in first season. Oversaw new product category launches and PR initiatives for accessories and scarves launches.

Director of Product Marketing

A strong leader and visionary, who explores potential and pushes the boundaries of what’s possible with passion and enthusiasm, while maintaining a creative vision against a backdrop of change in constantly evolving markets.

Recognised for driving business growth across multiple global territories through the strategic development of brand channel marketing and communications strategies. Possessing an innate ability to get under the skin of brands and develop strategic campaigns which raise brand awareness and deliver ROI. A digitally driven, technologically savvy, customer-centric, and intuitive leader. Highly skilled in wearing multiple hats in a variety of roles from agency, to start-ups, publicly traded and private limited companies, which have provided a unique experience and increased capability to develop high-performing teams, handle paid advertising, organise high profile events, manage and redesign websites and lead brand marketing activities. Known for taking a  collaborative approach with a sense of fun, adaptable attitude, and ability to deliver ROI. Always open to roles where expertise can be shared to make an immediate impact. 

Areas of Expertise:
- Organisational Leadership & Development	
- Team Development & Management
- Social Media & Digital Marketing   	
- PR Programme Delivery	
- Omni Channel Campaign Management  
- Budget & KPI Management	
- Project Implementation & Delivery	
- Crisis Management
- Internal & External PR and Communications Strategy 	
- Public Speaking High Profile Events	
- Cross Channel Communications
- Fashion / Beauty / Lifestyle Marketing	
- Brand Guardian	
- Stakeholder Management
- Ecommerce & Digital Strategy

Key Competencies:
 Entrepreneurial spirit with proven analytical and decision-making abilities to formulate effective advertising campaigns.  
 ‘Big Picture’ perspective on key business drivers and commercial awareness for effective marketing team leadership.
 Proficient competency in thought, result, and people leadership to build high-performing teams and work environments.
 Attention to detail with organisation and time management skills to handle and prioritise multiple responsibilities and complex projects.
 An Influential leader with established credibility and superior consultative communication skills to foster confidence and trust, presenting information in a precise manner
 Ability to collaborate with a diverse set of internal and external stakeholders.
 Strong customer focus to deliver as per expectations and providing high levels of service quality.

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Andy Donaldson

Diane Sullivan-Kaplan

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