Revenue Growth Agency

I often see premium/luxury e-commerce brands misplace their marketing budget by using out-of-date growth strategies which makes achieving their FY growth target even more difficult.

I care about taking growth-hungry DTC premium/luxury brands and building accurate growth strategies that provide the structure and direction to help them towards their growth targets.

This desire to drive growth is woven into each and every fabric of Revenue Growth Agency.

We use the art of Storytelling to engage NEW-to-brand customers for our clients.

Having a specific NEW-to-brand customer acquisition focus, separates high-growth brands from static ones.

Our Storytelling feeds into a proven revenue growth framework that has been used to accelerate brand growth for some of the UKs leading brands 🚀

By spending 15 minutes with you, I will tell you how you can simply and quickly create a meaningful brand story, AND how to use it to begin targeting NEW customers. 

💡90% of the luxury brands I speak to are missing this 1 crucial item from their strategy - holding them back from serious growth.

Feel free to book some time in my calendar below and leave the 90% behind you and experience rapid growth 🤔

☎️ Book a call here: https://calendly.com/andy_donaldson/linkedin-chat

Founder & Director

Hit Search LTD

A performance marketing agency delivering growth strategies to a wide range of sectors including eCommerce, Insurance, Legal and Travel.

As co-founder, my key function from day 1 was to build the client base from scratch, devise global digital growth and GTM strategies and ensure we delivered a positive ROI for clients across key digital channels such as SEO, Paid Search, Social, Affiliates, Email & Programmatic.

Over the 16 years of Hitsearch, I also played a leading role in recruiting and establishing a team, leading to a common growth goal of building the agency into one of the most recognised in the UK.

CIM | The Chartered Institute of Marketing

Assisting the CIM in choosing cutting edge courses delivered by cutting edge course leaders. My role as part of a panel, is to help in the assessment and selection of certain course syllabuses and how they are delivered.

CIM Learning and Development Advisory Panel

Carat

Search Account Director

Pavillion Communications

New Media Manager

Latitude

New Business Consultant

Account Manager

➡️ Are you a leader in a DTC luxury e-commerce brand looking to scale primarily through NEW to brand customers?

⬇️ WHAT WE DO ⬇️

We help luxury DTC retail brands who are looking to scale rapidly inside 12 months, by targeting and engaging NEW customers.

When it comes to looking at ways to profitably grow revenue, most DTC luxury brands are making these mistakes:

► Still using 3rd party data tracking showing only 50% of their total traffic.
► Not putting in place a documented revenue growth framework.
► Only using last click ROAS as their decision-making north star.
► Not using an attribution model – crucial for scalable growth.
► Only producing ‘bottom funnel’ marketing activity.
► DON'T place emphasis on targeting NEW customers.
► DON'T include storytelling as part of their campaigns.

This means luxury brands get to a revenue growth ceiling and can’t get through it 🤷🏻‍♂️ AND they struggle to engage NEW audiences (crucial for growth).

Their growth strategy then becomes a vicious cycle of testing dozens of new campaigns/channels for them not to produce the required growth and it's back to the drawing board. These brands tend to get stuck at a revenue growth ceiling and can't get through.

Brands that see huge scalable growth are those that create a brand story aimed at NEW target audiences and deliver that via a proven repeatable growth framework. 

We help DTC e-commerce businesses move away from guesswork and towards next-level growth.

We can...

✔️Migrate you from relying on inaccurate 3rd party data tracking and move to use much more accurate 1st party data tracking.
✔️ Install a bespoke revenue growth framework that then becomes your marketing north star reference point.
✔️ Install an attribution model that allows us to look at marketing effectiveness through the lens of a blended ROAS figure vs the limited last-click ROAS.
✔️ Produce campaigns that create interest at the top of the funnel, use storytelling to build middle-funnel momentum that then turbo-charges the bottom-funnel acquisition activity.

You will be able to:

✅  Increase your profit and revenue by attracting NEW full price brand engaged customers with a high LTV.
✅  Have a more accurate picture of what your data is telling you and what to do with it.
✅ Better understand your customer acquisition costs in total by having a cross-channel understanding.
✅  Enjoy award-winning marketing campaigns that entertain and delight your audience.

To learn more, drop us a DM, OR book a call on my calendar here: https://calendly.com/andy_donaldson/linkedin-chat

Andy Donaldson

Olivia McMaster

Head of Ecommerce & Marketing

Circular Way

Ongoing advisor to Circular Way on all things ecommerce from customer acquisition, UX,  trading and logistical operations supporting their goal of creating circular solutions for the fashion industry.

Advisor 

Wunderman Thompson UK

Actionable opportunity identification for Ecommerce brands that deliver sales growth.  Creation of engagement strategies and plans, based on a brand's needs.

Team of ecommerce leaders and specialists across retail, consumer goods, luxury and consultancy providing services in customer acquisition, trading & merchandising, content & design and customer engagement, all underpinned by analytics and optimisation.
 
Part of WPP, broadening the existing global commerce capabilities in strategy, experience, technology, and data.

Head of Ecommerce

Bravissimo

A member of the Senior Leadership team directly reporting into the CEO.  Responsible for the delivery of the Marketing and Ecommerce strategy. Owner of the trading plans for Bravissimo and trading plans globally.  

Introduction of new Ecom roadmap,  delivering platform improvements that achieved strong international growth

Delivered sales revenue that overperformed against yearly budgets

Led CRO strategy that achieved +5% incremental c.rate improvement

Identification of profit growth opportunities within marketing mix to deliver improvements in EBITDA for international markets.

Gemini Woman

Led the successful delivery launch of a bespoke ECommerce platform for a Women’s Fashion SME. 

Established processes from marketing and merchandising through to logistics and despatch. 

Further successes achieved through creation of new product sourcing strategy to support business growth.  

Full P&L and trading responsibility.  

Digital arm under my leadership grew to become the leader within the sector.

Claire's Accessories and Icing

Led the marketing and content strategy across claire’s global website (NA and EMEA) with a focus on improving UX and developing social channels.

Creation and delivery of the global ecommerce operations – including establishing the trade, content management and optimisation of multiple global sites each with a 26,000+ sku count

Creation of new global content strategy, tailored to multiple regions to optimise demand

Project lead for technical team, delivering front end experiences aligned to ecom strategy

Created social strategy for Europe. + 52% follow growth under my lead

Group Digital and Social Content Manager

E-Commerce Manager

Arcadia Group Ltd

Assistant Buyer & Merchandiser

The Donna Karan Company, LLC.

Sales and Marketing Assistant

Merchandisers Assistant

Head of Ecommerce at Everymile at Wunderman Thompson Commerce & Technology

Experienced ecommerce leader for specialist retailers and global brands, with proven success delivering commercial growth in volatile markets​.

Extensive experience leading marketing and trading strategies for multi-channel retailers. Solid track record in translating vision into results.

Expert at building ecommerce teams from ground up, with the optimal skills for continuous growth across multiple disciplines.

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Andy Donaldson

Olivia McMaster

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