Revenue Growth Agency

I often see premium/luxury e-commerce brands misplace their marketing budget by using out-of-date growth strategies which makes achieving their FY growth target even more difficult.

I care about taking growth-hungry DTC premium/luxury brands and building accurate growth strategies that provide the structure and direction to help them towards their growth targets.

This desire to drive growth is woven into each and every fabric of Revenue Growth Agency.

We use the art of Storytelling to engage NEW-to-brand customers for our clients.

Having a specific NEW-to-brand customer acquisition focus, separates high-growth brands from static ones.

Our Storytelling feeds into a proven revenue growth framework that has been used to accelerate brand growth for some of the UKs leading brands 🚀

By spending 15 minutes with you, I will tell you how you can simply and quickly create a meaningful brand story, AND how to use it to begin targeting NEW customers. 

💡90% of the luxury brands I speak to are missing this 1 crucial item from their strategy - holding them back from serious growth.

Feel free to book some time in my calendar below and leave the 90% behind you and experience rapid growth 🤔

☎️ Book a call here: https://calendly.com/andy_donaldson/linkedin-chat

Founder & Director

Hit Search LTD

A performance marketing agency delivering growth strategies to a wide range of sectors including eCommerce, Insurance, Legal and Travel.

As co-founder, my key function from day 1 was to build the client base from scratch, devise global digital growth and GTM strategies and ensure we delivered a positive ROI for clients across key digital channels such as SEO, Paid Search, Social, Affiliates, Email & Programmatic.

Over the 16 years of Hitsearch, I also played a leading role in recruiting and establishing a team, leading to a common growth goal of building the agency into one of the most recognised in the UK.

CIM | The Chartered Institute of Marketing

Assisting the CIM in choosing cutting edge courses delivered by cutting edge course leaders. My role as part of a panel, is to help in the assessment and selection of certain course syllabuses and how they are delivered.

CIM Learning and Development Advisory Panel

Carat

Search Account Director

Pavillion Communications

New Media Manager

Latitude

New Business Consultant

Account Manager

➡️ Are you a leader in a DTC luxury e-commerce brand looking to scale primarily through NEW to brand customers?

⬇️ WHAT WE DO ⬇️

We help luxury DTC retail brands who are looking to scale rapidly inside 12 months, by targeting and engaging NEW customers.

When it comes to looking at ways to profitably grow revenue, most DTC luxury brands are making these mistakes:

► Still using 3rd party data tracking showing only 50% of their total traffic.
► Not putting in place a documented revenue growth framework.
► Only using last click ROAS as their decision-making north star.
► Not using an attribution model – crucial for scalable growth.
► Only producing ‘bottom funnel’ marketing activity.
► DON'T place emphasis on targeting NEW customers.
► DON'T include storytelling as part of their campaigns.

This means luxury brands get to a revenue growth ceiling and can’t get through it 🤷🏻‍♂️ AND they struggle to engage NEW audiences (crucial for growth).

Their growth strategy then becomes a vicious cycle of testing dozens of new campaigns/channels for them not to produce the required growth and it's back to the drawing board. These brands tend to get stuck at a revenue growth ceiling and can't get through.

Brands that see huge scalable growth are those that create a brand story aimed at NEW target audiences and deliver that via a proven repeatable growth framework. 

We help DTC e-commerce businesses move away from guesswork and towards next-level growth.

We can...

✔️Migrate you from relying on inaccurate 3rd party data tracking and move to use much more accurate 1st party data tracking.
✔️ Install a bespoke revenue growth framework that then becomes your marketing north star reference point.
✔️ Install an attribution model that allows us to look at marketing effectiveness through the lens of a blended ROAS figure vs the limited last-click ROAS.
✔️ Produce campaigns that create interest at the top of the funnel, use storytelling to build middle-funnel momentum that then turbo-charges the bottom-funnel acquisition activity.

You will be able to:

✅  Increase your profit and revenue by attracting NEW full price brand engaged customers with a high LTV.
✅  Have a more accurate picture of what your data is telling you and what to do with it.
✅ Better understand your customer acquisition costs in total by having a cross-channel understanding.
✅  Enjoy award-winning marketing campaigns that entertain and delight your audience.

To learn more, drop us a DM, OR book a call on my calendar here: https://calendly.com/andy_donaldson/linkedin-chat

Andy Donaldson

I help agency owners to grow and develop their business.

I draw upon the lived experience of growing, developing, and scaling a leading agency and of having helped dozens of marketing and digital agencies over the last 20+ years in the sector.

Here’s how I partner with agencies to help move their business forward:

1.	We set (or reset) the ambition

>We work together to define what you want the business to be and how it supports your life goals
>We devise ambition statements that summarise the business and personal goals to provide the direction the guide rails.
> From that point on, everything we do should be in service to the ambition 

2. We create a strategic plan

> Review the business as it currently is against the ambition state
>Create a logical, achievable commercial build for the agency over a 2-3 year period
> Devise actionable workstreams, projects, and tasks and prioritise them

3. We work together to make change happen

> I join your board / leadership team as an extended resource
> We work progressively to deliver of the plan
> I support / coach / mentor agency owners and leadership team members. We build capability, competence, and confidence in the leadership team whilst delivering on the plan
> I assist with key decisions, the big shapes, the stresses and problems based on my lived experience
> I provide hands on support with the big stuff – from coaching and developing the leadership team to winning new business
>I help to overcome the loneliness of leadership and to chip away at the fear, anxiety and doubt that owners and leaders carry

Making it Simple, Affordable, Transparent

My aim is to bring agency advisor and consultancy borne from real agency experience to agencies in the c£1M to £4M category.

I work on a simple day rate that will cost less than your lowest earning team member.

I work on simple flexible terms that ensures value exchange.

I work in a supportive, collaborative, and empathetic way.

No corporate finance templates of what an agency should look like.

No judgement because you don’t run your business like an experienced CFO.

A real agency person to partner and invest time effort and energy with you in developing yours. 

It’s that simple!

If you’re an agency owner who needs help and support to drive your business forward, get in touch. 

I’d love to hear your story. 

I’d love to hear your ambition.

I’d love to help.

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The Battle

Andy Donaldson

Steven Mallon

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