➡️ Are you a leader in a DTC luxury e-commerce brand looking to scale primarily through NEW to brand customers?

⬇️ WHAT WE DO ⬇️

We help luxury DTC retail brands who are looking to scale rapidly inside 12 months, by targeting and engaging NEW customers.

When it comes to looking at ways to profitably grow revenue, most DTC luxury brands are making these mistakes:

► Still using 3rd party data tracking showing only 50% of their total traffic.
► Not putting in place a documented revenue growth framework.
► Only using last click ROAS as their decision-making north star.
► Not using an attribution model – crucial for scalable growth.
► Only producing ‘bottom funnel’ marketing activity.
► DON'T place emphasis on targeting NEW customers.
► DON'T include storytelling as part of their campaigns.

This means luxury brands get to a revenue growth ceiling and can’t get through it 🤷🏻‍♂️ AND they struggle to engage NEW audiences (crucial for growth).

Their growth strategy then becomes a vicious cycle of testing dozens of new campaigns/channels for them not to produce the required growth and it's back to the drawing board. These brands tend to get stuck at a revenue growth ceiling and can't get through.

Brands that see huge scalable growth are those that create a brand story aimed at NEW target audiences and deliver that via a proven repeatable growth framework. 

We help DTC e-commerce businesses move away from guesswork and towards next-level growth.

We can...

✔️Migrate you from relying on inaccurate 3rd party data tracking and move to use much more accurate 1st party data tracking.
✔️ Install a bespoke revenue growth framework that then becomes your marketing north star reference point.
✔️ Install an attribution model that allows us to look at marketing effectiveness through the lens of a blended ROAS figure vs the limited last-click ROAS.
✔️ Produce campaigns that create interest at the top of the funnel, use storytelling to build middle-funnel momentum that then turbo-charges the bottom-funnel acquisition activity.

You will be able to:

✅  Increase your profit and revenue by attracting NEW full price brand engaged customers with a high LTV.
✅  Have a more accurate picture of what your data is telling you and what to do with it.
✅ Better understand your customer acquisition costs in total by having a cross-channel understanding.
✅  Enjoy award-winning marketing campaigns that entertain and delight your audience.

To learn more, drop us a DM, OR book a call on my calendar here: https://calendly.com/andy_donaldson/linkedin-chat

Andy Donaldson

Web Manuals

Sales Executive (EMEA) for Web Manuals, responsible for driving the full sales cycle for SMB revenue growth in Europe and Africa

(2024 Total): 85% Quota Attainment (Ramp)
Q1 2025: 106% Quota Attainment
Q2 2025: 80% Quota Attainment

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BDR (EMEA) for Web Manuals Sweden which offers a cloud-based document management system (DMS) for the aviation sector

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PinMeTo

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The only SDR that achieved 100% show-up rate for all customers

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Erasmus Student Network Sweden

Managed a team of 5 including two Media Managers and two PR Managers within ESN Lund, a section of ESN Sweden.
Handled all social media communication, as well as internal and external communication within ESN Lund and the relevant stakeholders of ESN Lund, such as other student organisations and the international student body of Lund University.
Coordinated communication matters pertaining to ESN Lund such as membership registration, activities sign-ups and promotion of ESN Lund as an international student organisation.

Communication Manager

Sirius Star Marketing Pte Ltd

Worked with a team of SDRs to hit weekly and monthly sales targets to contribute to the overall sales targets within the company.

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Lokafy

Guided tourists from Germany, Austria and Switzerland in German around Singapore through walking tours in the day between 2 to 8 hours.

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Marina Centre Holdings PTE Ltd

At Marina Centre Holdings, I was responsible for handling the day-to-day management of the digital platforms of Marina Square Shopping Mall - Facebook, Instagram, and Website.
I also handled most of the invoice and leasing matters between shop tenants and the management. 
Most importantly, I wrote copy for the content posted on the social media platforms FB and IG

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With Content

Freelance writer for Singapore-based content marketing agency With Content.

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DANAMIC.ORG

Writer for Entertainment verticals - Cinema and Music.

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Singapore Film Society

In the SFS, I ran the day-to-day operations of the film society, including but not limited to:
- Setting up Front-of-House table for Core Screenings
- Delivering Movie DCPs to cinema venues and arranging for test screenings
- Planning and executing the marketing for SFS events and films of partner events on social media
- Responding to public queries on film events and SFS members' queries on SFS membership
- Returning Movie DCPs to film distributors and mailing out membership cards to certain members.

Last but not least, I was in charge of the official invitation list for over 400 guests for the Singapore Film Society 60th Anniversary celebration in conjunction with the Singapore Premiere of Sundance award-winning documentary film Shirkers by Singaporean director Sandi Tan, on Saturday, 20 October 2018.

Marketing Intern

Luxe Society Asia

Freelance writer for Luxe Society Asia, covering music and film events in the entertainment section.

Hey! Thanks for clicking on my profile. I'm a Singaporean that moved 9,600km to live in the Northern European country of Sweden, in the middle of the pandemic in August 2020.

In 2022, I decided to get active on LinkedIn to build my personal brand, engage with other like-minded individuals and share the learnings from my job with my network. It has given me so many opportunities, and I intend to grow this even more in 2023.

I'm focused on creating value and developing myself, others, and organisations.
Experienced in B2B sales, using HubSpot, PipeDrive and Salesforce. Keen desire to contribute tangible value to sales teams, exchange knowledge and learn continuously.

Essentially, I'm an organised, project-oriented strategic communicator comfortable in dealing with people from all walks of life, where I pride myself on an innate ability to code-switch.

I have organised several events myself during my time as a student at Lund University and these have been well-received by my peers and the international environment that I'm in.

I would like to help you in your business, including:
- the biggest challenge your team is facing right now
- the six-month goal for your team
- any area where I can demonstrate tangible value

You're welcome to reach out to me at sean@seanyconsulting.com - my personalised email address

Interests:
Account Executive, Account Manager, Sales Manager, Sales Executive, Enterprise Sales, Sales Associate

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The Battle

Andy Donaldson

Sean Yue

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