Andy Gray

The Graygency

CEO & Founder of the Brand Focussed Performance Marketing Agency, The Graygency.

Chief Executive Officer

Digital Marketing Specialist

eCommentary Podcast

By speaking with thought leaders in the industry, eCommentary keeps you in the know about all things digital marketing and eCommerce. Join us as we get insights on the latest industry trends, the highs and lows of growing the biggest brands and lessons learnt along the way.

Podcast Host

Club La Santa

Management of an international team of over 50 employees .

Event management throughout a number of international sports events including Ironman Lanzarote, Ironman Lanzarote 70.3 , Lanzarote 4 stage international MTB race, Club La Santa International Running Challenge.
 	
Event management of over 200 weekly races including Duathlons, Triathlons, ½ marathons and 5&10KM races
 	
Key Achievements:
Successful management of staff at Ironman Lanzarote & Ironman Lanzarote 70.3 2013,2014,2015,2016

Event management of events for BMW Motorsport and Audi Motorsport.

Sports Team Manager

I was internally promoted to the role of Assistant Manager of the sports team at Club La Santa. My key responsibilities were strategic planning of the sports program in line with the companies expansion project, coach and sports development and recruitment of staff.

Assistant Manager

SCHOOLS NorthEast

Writing content for weekly newsletter and web articles.
 Media monitoring. 
 Ensuring the successful delivery of Schools North East events.
 Liaising with members of Parliament on educational issues.
 Monitoring Social Media Channels

Key Achievements:
 
Successful delivery of the 2010 Schools North East summit to over 100 educational decision makers in the North east of England.
 	
Organisation of Educational workshop with Jonathan Edwards CBE and BT. 
 
Liaising with Lord Putnam´s office regarding public speaking events.

Event and Communications Intern

CEO @ The Graygency | Where Brand & Performance Marketing Meet

It’s only possible for brands to scale their performance marketing in one of two situations.

1. When they understand and can quantify the commercial and strategic impact it has on their business.

2. When they have a tonne of somebody else’s money to spend in the hope of stumbling across something along the way that works. 

In the current landscape, in-platform ROAS numbers alone are NOT ENOUGH to protect your marketing budget.

Performance marketing as you knew it has changed.

Now the thought of answering questions in the weekly trading meeting probably makes you sweat. 

Don’t even mention attribution. 

Everyday, it feels like your competitors are performing better.

Because your Paid Media Strategy is WEAK.

As a result, you’re wasting hundreds of thousands on paid-media and developing content without understanding the impact it has on brand building activity or your bottom line. 

It’s time to break free from this cycle of uncertainty.

Now, imagine having an agency partner that not only cuts through the data for you, but also explains the marketing science behind it. 

Delivering measurable commercial outcomes. 

Your business experiences growth.

Making marketing and trading meetings a breeze.

Instead of being grilled on how much you’re spending, you’re now asked what other initiatives can we look at?

How do we allocate more resources, and what positions do you need to hire? 

This is your chance to implement YOUR VISION and move the business forward.

You’re probably wondering, ‘How do we reach that stage?’ 

That’s where we come in.

When you partner with us, you’ll receive:

Comprehensive Paid Media Strategy & Execution: We meticulously plan, deliver, and enhance your media campaigns, providing creative insights and translating data into actionable steps that fuel continuous growth.

Unparalleled Commercial Insights: Leave the number crunching to us. We measure brand and commercial uplift, delivering clear insights into the success of your marketing efforts and your true ROI.

Transparency at Every Step: We believe in complete transparency. You’ll always be in the loop about your performance marketing activities and feel comfortable explaining them to others.

But most importantly, we deliver RESULTS. 

This is a results-driven business, and our focus is on driving tangible success for your brand.

If you’re serious about amplifying your paid media budget and bringing your strategy to life?

👉 DM me “Grow” or head over to our Featured section and book a call.

We’re excited to meet you and embark on this journey together!

Neon digital clicks

We help baby and kids e-commerce brands experience explosive growth by turning parents into raving fans. We light up your sales with high-performing digital marketing campaigns.

Founder

Webbs Motor Caravans

As marketing manager at Webbs Motor Caravans I was responsible for managing and delivering all areas of the marketing mix including, but not limited to:
- Website copy
- Managing SEO and PPC
- Managing website development
- All social media - Facebook and Twitter
- POS
- Advertising and sponsorship
- Managing creative agencies
- Brand development and ensuring consistency across all branches
- Public relations
- Managing the company's presence at shows including the NEC's Motorhome Show

Group Marketing Manager

The Natural Spa Factory

- Press relations
- Press release writing 
- Social media support

Public Relations

McCann Erickson Public Relations

Account Director

Bravissimo

Responsible for all areas of public relations within Bravissimo, including: 

- Managing the PR team to ensure the brand receives exposure in relevant areas and that all key messages are communicated 
- Working alongside all areas of marketing to produce collaborative campaigns 
- Reporting directly into the senior team feeding back planned activity and results
- Briefing and recruiting agencies where appropriate and managing those relationships
- Official spokesperson for the company, which involves choosing opportunities to comment on, providing comments and also carrying out radio and TV interviews where appropriate
- Developing bespoke evaluation methods for PR, which not only include standard industry measurements, but also ROI’s against the company bottom line
- Launching Bravissimo’s latest retail venture, Pepperberry, to the UK media (due to launch to public 21st March 2011)
- Identifying and implementing sponsorship opportunities, including building celebrity relationships and securing, where appropriate, endorsements
- Managing and developing the delivery of all social media activity for the brand
- Managing the public relations budget 
- Ensuring creative and effective campaigns are developed within budget and to meet targets

PR Manager

Rave Communications

Clients worked on – Britax, Grand Arcade - Cambridge, Purity, IRWIN, Mohdoh

Key responsibilities - Creation and presentation of new business pitch proposals, management and strategic development of consumer PR programme, client relations, issues and crisis management when required, researching, drafting and formatting copy

Account Manager to Senior Account Manager

Clients - Calor, Christy, David Wilson Homes, Wedgwood, Mitchells & Butler, VitrA Bathrooms, Stelrad Radiators

Key Responsibilities - identifying and developing ad hoc opportunities for clients, managing and developing executives and trainees, press briefings, press events, press release writing, client meetings, negotiating media exclusives, attending and organising photo shoots including briefing stylists, photographers and models, competitions and giveaways

Junior Account Executive to Account Manager

Jervis Communications

Main client - Flower Council of Holland

Activities - Press release writing and freelance work during final year of university.

Account Executive

Revlon

Position held in the UK press office during work placement year. 

Brands promoted included: Revlon, Almay. Ultima II, Mitchum, Flex, Dry Skin Relief, Charlie

Achievments: Assisting with launch of key product ranges, main media contact during worldwide media crisis, main point of contact for all press liaison activities.

Assistant Press Officer

🚀E-commerce growth strategy | Increasing sales for kids’, parent and women’s brands | Meta ads | Google ads | Klaviyo Partner | Scale your e-commerce store using digital marketing | Check out our case studies 💥

I help e-commerce businesses to scale from $30k a month to multiple six figures through Meta advertising, Tik Tok advertising, Klaviyo email marketing and Google Ads. With 20+ years experience working in some of the world's biggest and best agencies supporting e-commerce brands as well as over 4 years at the helm of my own agency, I know the value of using the right marketing channels at the right time for e-commerce growth. 

Who I help…

🧠 E-commerce Business Owners - If you own an e-commerce business with in the family or women's niche and you are hitting sales of £30k plus a month, but are plateauing or struggling to scale then let's chat! I can show you how we regularly scale businesses such as yours.

💥 Our proven methods have helped our agency achieve record-breaking retention rates and at this moment 100% of clients are hitting a positive ROAS and are growing their sales month on month! 

We are not always a good fit for everyone. Why? Because we have strict standards for who we work with. We want to make sure that we can confidently...

🏆 Get you results.

🎯 Hit your targets.

📈 Make you profitable.

If you feel like this is you and you are ready to level up your business,

Book a time below.

👇👇👇👇👇👇

https://glowwithus.neondigitalclicks.co.uk/letschat

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The Battle

Andy Gray

Anna Frapwell 💥

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