Andy Gray

The Graygency

CEO & Founder of the Brand Focussed Performance Marketing Agency, The Graygency.

Chief Executive Officer

Digital Marketing Specialist

eCommentary Podcast

By speaking with thought leaders in the industry, eCommentary keeps you in the know about all things digital marketing and eCommerce. Join us as we get insights on the latest industry trends, the highs and lows of growing the biggest brands and lessons learnt along the way.

Podcast Host

Club La Santa

Management of an international team of over 50 employees .

Event management throughout a number of international sports events including Ironman Lanzarote, Ironman Lanzarote 70.3 , Lanzarote 4 stage international MTB race, Club La Santa International Running Challenge.
 	
Event management of over 200 weekly races including Duathlons, Triathlons, ½ marathons and 5&10KM races
 	
Key Achievements:
Successful management of staff at Ironman Lanzarote & Ironman Lanzarote 70.3 2013,2014,2015,2016

Event management of events for BMW Motorsport and Audi Motorsport.

Sports Team Manager

I was internally promoted to the role of Assistant Manager of the sports team at Club La Santa. My key responsibilities were strategic planning of the sports program in line with the companies expansion project, coach and sports development and recruitment of staff.

Assistant Manager

SCHOOLS NorthEast

Writing content for weekly newsletter and web articles.
 Media monitoring. 
 Ensuring the successful delivery of Schools North East events.
 Liaising with members of Parliament on educational issues.
 Monitoring Social Media Channels

Key Achievements:
 
Successful delivery of the 2010 Schools North East summit to over 100 educational decision makers in the North east of England.
 	
Organisation of Educational workshop with Jonathan Edwards CBE and BT. 
 
Liaising with Lord Putnam´s office regarding public speaking events.

Event and Communications Intern

CEO @ The Graygency | Where Brand & Performance Marketing Meet

It’s only possible for brands to scale their performance marketing in one of two situations.

1. When they understand and can quantify the commercial and strategic impact it has on their business.

2. When they have a tonne of somebody else’s money to spend in the hope of stumbling across something along the way that works. 

In the current landscape, in-platform ROAS numbers alone are NOT ENOUGH to protect your marketing budget.

Performance marketing as you knew it has changed.

Now the thought of answering questions in the weekly trading meeting probably makes you sweat. 

Don’t even mention attribution. 

Everyday, it feels like your competitors are performing better.

Because your Paid Media Strategy is WEAK.

As a result, you’re wasting hundreds of thousands on paid-media and developing content without understanding the impact it has on brand building activity or your bottom line. 

It’s time to break free from this cycle of uncertainty.

Now, imagine having an agency partner that not only cuts through the data for you, but also explains the marketing science behind it. 

Delivering measurable commercial outcomes. 

Your business experiences growth.

Making marketing and trading meetings a breeze.

Instead of being grilled on how much you’re spending, you’re now asked what other initiatives can we look at?

How do we allocate more resources, and what positions do you need to hire? 

This is your chance to implement YOUR VISION and move the business forward.

You’re probably wondering, ‘How do we reach that stage?’ 

That’s where we come in.

When you partner with us, you’ll receive:

Comprehensive Paid Media Strategy & Execution: We meticulously plan, deliver, and enhance your media campaigns, providing creative insights and translating data into actionable steps that fuel continuous growth.

Unparalleled Commercial Insights: Leave the number crunching to us. We measure brand and commercial uplift, delivering clear insights into the success of your marketing efforts and your true ROI.

Transparency at Every Step: We believe in complete transparency. You’ll always be in the loop about your performance marketing activities and feel comfortable explaining them to others.

But most importantly, we deliver RESULTS. 

This is a results-driven business, and our focus is on driving tangible success for your brand.

If you’re serious about amplifying your paid media budget and bringing your strategy to life?

👉 DM me “Grow” or head over to our Featured section and book a call.

We’re excited to meet you and embark on this journey together!

Copyright Capital

Team leadership for film & series content distribution to social video platforms plus video creator localisation and cross-platforming. Oversee content licensing and distribution of content across multiple channels. Specialising in multi-language content, localisation (video metadata, subs & dubs) as well as Social AVOD publishing.

* Secured licensing deals, enabling publication of features and series to YouTube and other platforms.
* Built and organised a new Content Publishing Team, enhancing operational efficiency.

Global Head of Content

Brett does Digital

Social & Video Content Strategist

Met Office

Working with the Met Office Content Team to build a social media and video Content Strategy that will deliver clear purpose and direction as well as an audience development growth plan. All so they can not just be competitive but own a space in the market that no one else is occupying.

Content Strategist: Social Media & Digital Video

Sony Pictures Entertainment

Led P&L management for 100+ social channels across YouTube, Facebook and TikTok. Managed team of ten and drove audience and revenue growth. Oversaw profit and loss for three lines of business: owned-and-operated Social AVOD channels, content protection and short form licensing partnerships. Cultivated partnerships and advocacy for the AVOD Audience Network with Sony’s data, marketing, sales, distribution and operational teams. Handled platform relationships, vendor agreements and third-party service providers.

* Relocated from London to LA to lead monetised Social AVOD team.
* Constructed and executed scalable strategies that propelled the network's performance beyond industry standards amid challenging market conditions.
* Developed and managed a localisation content strategy, aligning with global marketing and sales initiatives.
* Transitioned away from vanity metrics to focus on reach, retention and revenue.

VP, AVOD Audience Network, Channels and Programming

BBC Studios

Specialised in managing AVOD digital operations across multiple social video platforms, with a focus on revenue tracking, brand protection and short-form syndication. Collaborated with diverse teams including marketing, CRM, paid media, legal, brand protection and compliance to optimise digital video distribution. Implemented data and insights reporting to support commercial efforts and enhance campaign strategies.

* Achieved a 30% increase in revenue through mass video library optimisation.
* Delivered an average 250% increase in subtitle views by optimising multi-language video metadata and captions.
* Spearheaded the creation of a process bible for video publishing best practices, bolstering AVOD team growth.
* Proposed and executed an overhaul of a decade-old AVOD clip policy, driving sustainable growth.

Additional Experience:
* YouTube thumbnail optimisation study shared with specialist teams at YouTube
* Extensive evaluation of Facebook’s downloadable data that is feeding into future Facebook product updates 
* Led team to secure vendor to provide accurate Facebook video-by-video revenue reporting via API solution 
* Established partnership in Tubular Labs’ CPM Benchmark Beta programme
* Led the initiative for two phases of a digital reporting revamp
* Audits for audience development, content strategy and channel management

AVOD Digital Video Specialist (Digital Commercial Operations Lead)

Orchestrated the expansion of Social AVOD publishing operations, scaling from 4 to 16 team members and from 9 to 34 channels within one year. Executed global publishing strategies for archive, original, promotional and marketing campaign content. Defined and tracked key performance indicators (KPIs) while generating actionable insights.

* Spearheaded new channel, editorial and content strategies that sustained 60% year-on-year growth in YouTube views and revenue for two consecutive years.
* Launched BBC Studios' first monetised long-form YouTube channel, leveraging BBC Studios archive titles.
* Executed comprehensive Video Library Optimisation, leading to a twofold increase in both revenue and views.

Additional Experience: 
* Met with key product teams at YouTube HQ in San Bruno, including the Product Manager for Search of Discovery
* Key stakeholder in onboarding Tubular Labs, TubeBuddy and Airtable into digital team
* Led initiative to provide apprenticeship and work experience opportunities within BBC Studios Digital team
* Overhauled aggregated views and revenue modelling and forecasting from year 1 to 5

Senior YouTube Channel Manager

BuzzMyVideos

Managed multi-language video content on an own-and-operated Facebook Page. Oversaw platform onboarding and implemented best practices across a diverse multi-territory team servicing regions such as UK, North America, Western and Eastern Europe, Turkey, LATAM and Brazil. Spearheaded video platform partnerships and leveraged third-party tools and services. Led business development initiatives, including short-form content syndication and distribution.

* Devised and launched original own-and-operated video property on Facebook.
* Expanded creator content delivery from YouTube to other platforms including Dailymotion and YouNow.

Senior Manager of Video Platforms & Production

Managed content development and production strategies with a focus on multi-territory and multi-language audiences. Recruited and developed team members to enhance creator and content management. Engaged in promotions and events to boost new creator and content acquisition.

* Spearheaded video platform syndication, contributing to business development.

Content & Platform Manager

Managed multi-territory and multi-language video creator partnerships across regions. Led YouTube channel management initiatives, driving creators’ channel growth. Provided proactive customer support and maintained clear communication with video creators. Enabled a cross-functional team to deliver value for both the business and clients.

* Streamlined new creator assessment and prioritisation.
* Updated and led creator focused newsletters and social media posts.

Content & Acquisition Manager

New Eden

Achievements:
	•	Co-creator of 16-part animated sci-fi web comedy series 
	•	Secured commission from ChannelFlip’s HuHa! YouTube channel (funded by YouTube Originals scheme)
	•	Managed team, budget and delivery

Co-creator, Writer, Producer and Voice Over Director

Freelance

Television Production, Short Film Production, Digital Content Development

Writer, Producer

Tempero

I wrote and delivered social media content, provide live engagement plus online moderation for a range of clients.

Social Media Engagement Moderator/Writer

drettworlb

Wrote, Directed and Produced three sample audio comedy sketches

http://drettworlb.wordpress.com/sample-radio-sketches/

Writer/Producer - Radio Sketches

Social & Video Content Strategist for Premium IP 🚀 50%+ audience & revenue growth for global brands like Sony & BBC Studios

👋 I'm Brett Snelgrove, and I unlock lasting audience growth with social and digital video.

As the Global Head of Content at Copyright Capital, myself and my team lead on:

* Premium IP & O&O video content & channel strategies.
* Film & series licensing & acquisition.
* Cross platforming & dubbing.
* Growth strategies across social platforms & languages.
* Scaling distribution capabilities.
* Research, insights & trends.


I have over a decade of experience leading teams in social and digital video content, audience development, and revenue growth strategies. I've partnered with global brands including Sony Pictures Entertainment, BBC Studios, The Met Office, and BuzzMyVideos, and have worked on premium IP such as Spider-Man, BBC Earth, Breaking Bad, Doctor Who, Shark Tank, Dragon's Den, Top Gear, and Ghostbusters.

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The Battle

Andy Gray

Brett Snelgrove

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