Andy Gray

The Graygency

CEO & Founder of the Brand Focussed Performance Marketing Agency, The Graygency.

Chief Executive Officer

Digital Marketing Specialist

eCommentary Podcast

By speaking with thought leaders in the industry, eCommentary keeps you in the know about all things digital marketing and eCommerce. Join us as we get insights on the latest industry trends, the highs and lows of growing the biggest brands and lessons learnt along the way.

Podcast Host

Club La Santa

Management of an international team of over 50 employees .

Event management throughout a number of international sports events including Ironman Lanzarote, Ironman Lanzarote 70.3 , Lanzarote 4 stage international MTB race, Club La Santa International Running Challenge.
 	
Event management of over 200 weekly races including Duathlons, Triathlons, ½ marathons and 5&10KM races
 	
Key Achievements:
Successful management of staff at Ironman Lanzarote & Ironman Lanzarote 70.3 2013,2014,2015,2016

Event management of events for BMW Motorsport and Audi Motorsport.

Sports Team Manager

I was internally promoted to the role of Assistant Manager of the sports team at Club La Santa. My key responsibilities were strategic planning of the sports program in line with the companies expansion project, coach and sports development and recruitment of staff.

Assistant Manager

SCHOOLS NorthEast

Writing content for weekly newsletter and web articles.
 Media monitoring. 
 Ensuring the successful delivery of Schools North East events.
 Liaising with members of Parliament on educational issues.
 Monitoring Social Media Channels

Key Achievements:
 
Successful delivery of the 2010 Schools North East summit to over 100 educational decision makers in the North east of England.
 	
Organisation of Educational workshop with Jonathan Edwards CBE and BT. 
 
Liaising with Lord Putnam´s office regarding public speaking events.

Event and Communications Intern

CEO @ The Graygency | Where Brand & Performance Marketing Meet

It’s only possible for brands to scale their performance marketing in one of two situations.

1. When they understand and can quantify the commercial and strategic impact it has on their business.

2. When they have a tonne of somebody else’s money to spend in the hope of stumbling across something along the way that works. 

In the current landscape, in-platform ROAS numbers alone are NOT ENOUGH to protect your marketing budget.

Performance marketing as you knew it has changed.

Now the thought of answering questions in the weekly trading meeting probably makes you sweat. 

Don’t even mention attribution. 

Everyday, it feels like your competitors are performing better.

Because your Paid Media Strategy is WEAK.

As a result, you’re wasting hundreds of thousands on paid-media and developing content without understanding the impact it has on brand building activity or your bottom line. 

It’s time to break free from this cycle of uncertainty.

Now, imagine having an agency partner that not only cuts through the data for you, but also explains the marketing science behind it. 

Delivering measurable commercial outcomes. 

Your business experiences growth.

Making marketing and trading meetings a breeze.

Instead of being grilled on how much you’re spending, you’re now asked what other initiatives can we look at?

How do we allocate more resources, and what positions do you need to hire? 

This is your chance to implement YOUR VISION and move the business forward.

You’re probably wondering, ‘How do we reach that stage?’ 

That’s where we come in.

When you partner with us, you’ll receive:

Comprehensive Paid Media Strategy & Execution: We meticulously plan, deliver, and enhance your media campaigns, providing creative insights and translating data into actionable steps that fuel continuous growth.

Unparalleled Commercial Insights: Leave the number crunching to us. We measure brand and commercial uplift, delivering clear insights into the success of your marketing efforts and your true ROI.

Transparency at Every Step: We believe in complete transparency. You’ll always be in the loop about your performance marketing activities and feel comfortable explaining them to others.

But most importantly, we deliver RESULTS. 

This is a results-driven business, and our focus is on driving tangible success for your brand.

If you’re serious about amplifying your paid media budget and bringing your strategy to life?

👉 DM me “Grow” or head over to our Featured section and book a call.

We’re excited to meet you and embark on this journey together!

lululemon

Brand Media Manager (EMEA)

Sweaty Betty

Global Paid Media Manager

Paid Media Lead (EMEA)

NET-A-PORTER

Activated campaigns for: Alexander McQueen, Aquazzura, Balenciaga, Balmain, Bottega Veneta, Brunello Cucinelli, Burberry, Christian Louboutin, Chloé, Estée Lauder, Gabriella Hearst, Gucci, Jimmy Choo, Isabel Marrant, Loewe, Loro Piana, Manolo Blahnik, SAINT LAURENT, Stella McCartney, Tom Ford, Toteme

Senior Global Media & Brand Partnerships Executive

Agent Provocateur

Global Digital Marketing Coordinator

Louche London

Digital Content Coordinator

Performance Marketing Manager

With over a decade of experience in the eCommerce industry and ten years specialising in digital marketing, I have developed and executed full funnel media strategies for globally renowned premium retailers, including lululemon, Sweaty Betty, NET-A-PORTER and Agent Provocateur. My expertise lies in designing impactful paid media campaigns that drive brand awareness and engage audiences through the funnel to hit business targets. 

In 2022, I took an eight-month career break to travel Asia while continuing to consult as a freelance digital marketing strategist for luxury SME businesses. My clients have included V by Laura Vann, Olivia von Halle, and Missoma, where I delivered account audits and bespoke media solutions to amplify their market presence.

Passionate about women’s health and wellness, I currently serve on the Community Advisory Board at Unfabled.co—a Forbes recognised female-founded, sustainable wellness platform. I periodically contribute as a product tester and reviewer, aligning with my commitment to supporting innovative wellness initiatives.

Outside of work, I stay inspired by running through London’s parks or exploring yoga studios across the city, reflecting my mission for an active and balanced lifestyle.

I hold a BA (Hons) in Fashion Journalism (2013) and a Diploma in Digital Marketing (2016), equipping me with a strong foundation in storytelling and strategy to build and amplify compelling brand narratives.


taplio

The Battle

Andy Gray

Emma S.

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