Andy Groller

Dragon360

President + CEO

Executive Vice President

VP of Digital Advertising and PPC

Director of Digital Advertising and PPC

Conference Speakers

As an international speaker, Andy has spoken on topics ranging the full spectrum of digital marketing including analytics, advertising, sales-aligned strategies, and most importantly digital strategies that drive real results.

International Speaker

Demand Collective

Demand Collective is a curated community of Demand Generation Marketers working together to improve their talent as marketers and further their careers.

Member

Peak Community

Peak Community is an invite-only, private worldwide community of the best marketers and marketing leaders to connect, learn, and get 1% better each week.

Exit Five

Exit Five is one of the leading communities for B2B marketers. Whether you’re a new marketer looking to get ahead or a growing leader looking to stay sharp, Exit Five can help you navigate the world of B2B marketing.

Lehigh Valley Health Network

Web Producer

President + CEO at Dragon360 | International Speaker | Co-Host of Digital Banter Podcast

CEO of Dragon360, where we help B2B tech and SaaS brands turn paid media into real revenue - built on deep audience understanding, not just tactics and templates.

15+ years in digital marketing, working with companies across stages of growth to align strategy, messaging, and creative in a way that actually moves the business forward. Still hands-on. Still asking hard questions. Still pushing clients (and myself) to go beyond surface-level wins.

Also co-host of Digital Banter, a podcast that cuts through the noise in B2B marketing. Less theater, more candor. Conversations that challenge the playbooks and highlight what’s actually working.

Big fan of the outdoors, the Eagles (go Birds), and a well-earned campfire beer.

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗰𝗵𝗮𝘁? 𝗟𝗲𝘁'𝘀 𝗱𝗼 𝗶𝘁: https://calendly.com/andygroller/30min

Leopold-Franzens Universität Innsbruck

Senior Lecturer

External Lecturer

MCI | The Entrepreneurial School®

Privatuniversität Schloss Seeburg

I am an advertising & media strategist for several accounts. My tasks include:
- Daily optimizations, ad creation, analysis and testing in Google Ads, Bing, LinkedIn, Facebook, Instagram and Twitter ads. 
- Reporting and communications with the client
- Develop, implement and consult on full funnel strategies 
- Exploring new tools, techniques and industry updates 
- Managing the internal team members of the account efficiently 
- Digital advertising consulting 

Additionally, I have a good understanding of SEO, CRO and UX. I have organic Social Media experience, combined with developing paid strategies. Setting up conversion tracking with Google Tag Manager and creating all kind of different ad formats is part of my client work routine.

Google Ads, Google Analytics and Bing certified

Advertising + Media Strategist

My tasks include, but are not limited to the following: 
- Create, manage & optimize search, display and shopping campaigns in Google Adwords and Bing
- Create, manage & optimize paid advertising campaigns on social media platforms, including Facebook, Instagram & LinkedIn
- Develop full funnel strategies for a variety of different businesses, including e-commerce, start-ups and global companies

Digital Advertising Associate

University of Innsbruck - School of Management

PhD Scholarship Holder | Department of Strategic Management, Marketing & Tourism

University of Innsbruck - Department of Strategic Management, Marketing & Tourism

- conducting quantitative & qualitative research projects
- preparation of teaching and learning contents & presentations
- active teaching
- supervision of bachelor- and master theses
- coordination of marketing & tourism courses
- writing journal papers & presenting them at conferences
- social media maintenance

Research Assistant & Lecturer

Ski School Söll/Hochsöll Embacher

- classification
- coordination ski instructors & groups
- preparation of weekly program
- preparing and conducting races & awards ceremony
- active teaching
- holding ski instructor trainings
- organizing special events
- marketing and sales operations through social media, online and offline outlets

Manager - Children's Ski School

Travel Europe Reiseveranstaltungs GmbH

- hotel requests
- price negotiations and reservations for groups and individuals
- correspondence with partners and suppliers

Trainee

Productive, positive thinking and results-driven team player with strong academic background in strategic management combined with 3+ years of digital advertising experience. My strengths include excellent communication and presentation talent, combined with analytical and organizational skills. I am reliable and resilient, dedicated with the ability to grasp and apply new procedures quickly; organize and prioritize tasks to meet deadlines and adapt readily to new challenges.

taplio

The Battle

Andy Groller

Lisa Schoner-Schatz

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