inflection.io - product-integrated b2b marketing automation

Andy Turman

Hey there!  I'm a software executive who builds go-to-market engines for cybersecurity, AI and data companies.  And loving every minute of it!  

The next few years is about building lean, scalable marketing departments that leverage AI and sell AI effectively at scale. That's where I'm focused. Scaling, building, occasionally stumbling, always learning and and ultimately winning. It's an amazing time to work in technology.

Most recently, As CMO at Aware, a Goldman Sachs-backed AI data platform, I built the GTM motion that helped take the company from Series C to acquisition by Mimecast on August 2024.  Today I lead integrated marketing at Mimecast, driving global marketing strategy across North America, EMEA, and APAC for AI-powered cybersecurity solutions.

My experience selling cybersecurity AI products continue to shape how I think about GTM: traditional SaaS GTM process and playbooks are breaking down but good ICP-focused (product market fit) is always in vogue for me. AI buyers need education before evaluation. They need to see outcomes (ROI), not capabilities. The outcomes (ROI) from AI-First products are so compelling  And they need trust. This is a really, really important point.  Trust in the data used to training the models, trust in how the models are built and refreshed and the quality of the models output. 

What I bring to cybersecurity and AI-first companies:

→ AI/ML Go-to-Market Expertise. Built and marketed products at the intersection of AI, data, and enterprise software. Understand the unique challenges of selling AI: longer education cycles, technical buyer complexity, and the trust deficit that comes with emerging technology.

→ Full-Spectrum GTM Leadership. PLG, ABM, enterprise sales, product-led motions—I've built all of them. At Aurea/ESW, I scaled a marketing playbook across 12 portfolio companies (with a GTM engineer on the team) delivering $20M in new ARR at world-class efficiency. At ExactTarget, I built the demand engine that fueled growth from $50M to $400M through IPO.

→ Startup to Scale Operator. I've been CMO at Series A through Series C companies. I've led marketing through two acquisitions and an IPO. I know how to build from zero and how to optimize at scale.

→ PE/VC Pattern Recognition. Private equity and venture investors bring different expectations. I've worked with Goldman Sachs, Permira, Nordic Capital, and multiple VC firms. I speak their language and deliver their metrics.

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Andy Turman

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