inflection.io - product-integrated b2b marketing automation

Andy Turman

Zendesk

Working with an exceptional organisation of marketers to accelerate growth across Asia-Pacific and Japan

Vice President - Marketing, Asia-Pacific & Japan

VMware

Marketing Director, Australia & New Zealand

Adobe

In my time at Adobe, I led exceptional, award-winning marketing teams (field marketing, content, campaigns, digital and demand), partnering closely with VPs of Sales, GTM and Centre of Excellence teams to create integrated marketing strategies that achieve business results and support positive customer outcomes.

Director, Enterprise Marketing, Americas

Brought to the US to establish the Americas new business demand engine in a newly created Adobe business unit, targeting small and mid-market businesses. Leading a team of demand and digital experts and directing a multi-million dollar quarterly budget, we smashed our annual pipeline and revenue targets across two brands, increased MROI and operationalized a scalable team structure and agency partnerships to facilitate future growth.

Head of Demand Generation, Growth Segment, Americas

Marketo

In this role, I led all marketing and a truly exceptional team of marketers, partnering closely with sales and business development leaders to drive consistent YoY revenue growth across the region and hit ambitious business targets. Sitting on the regional business leadership team, we grew the business and successfully scaled our operations, doubling team size and revenue. Sitting in the global demand generation leadership team, we piloted new channels and campaigns that were scaled globally.

Head of Marketing & Demand Generation, Asia-Pacific

In a truly multi-faceted role, requiring extensive stakeholder management locally and globally I managed Marketo's overarching communications strategy in the Asia-Pacific region. Reporting to the Marketing Director,  I lead our strategic demand generation strategy, PR activity and account-based marketing.

Marketing Communications Manager, Asia-Pacific

King Content

I loved the King Content brand from afar and pitched a role to help the agency grow its audience and brand recognition to drive new client acquisition across global markets. Leading all PR & marketing for the agency, my team grew this small Aussie brand to #13 on the global list of 'Top 50 Content Marketing Brands' in 2014, more than doubled our client base, grew into new markets (Singapore, London, New York) and ultimately positioned King Content for acquisition by Isentia. 

- King Content ranked #13 (previously not mentioned) on Onalytica's global list of 'Top 50 Content Marketing Brands' 2014 http://bit.ly/1CRp3ar

- King Content ranked in Top '50 Content Marketing Blogs to Read and Follow'  worldwide by Creative Market 2015 http://bit.ly/1E3GpEz

Marketing Manager (Global)

IQPC

I pioneered this role for IQPC globally after pitching that we could make a significant amount more revenue if we diversified our marketing efforts and had someone focus on marketing to solution providers. Over the period of a year, I drove $2M in attributable sponsorship revenue through multi-channel marketing campaigns an award-winning contribution to the business.

Sponsorship Marketing Manager

Mitsubishi Electric

Promoted from marketing assistant, I was charged with aligning both internal and external communications with our overall brand strategy. This included; coordination and copywriting of public relations materials, direct mail, digital advertising, print advertising and trade (B2B) communications. As well as project management of both end-user and business to business promotions.

Communications Coordinator

A transformational marketing and organisational leader, I have successfully led teams through accelerated change and growth curves. I have an insatiable desire to learn more from every experience and every person - this spark has made me adept at building and maintaining relationships across complex global business structures and with a broad range of customers. 

Whether leading regional marketing, global demand generation or industry teams - my approach to driving results is simple: strive for exceptional and be kind.

taplio

The Battle

Andy Turman

Lauren Adam

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